What is crowdfunding and what are its characteristics?

Crowdfunding refers to issuing fund-raising projects through the Internet to raise funds. Compared with traditional financing methods, crowdfunding is more open, and whether to obtain funds is no longer based on the commercial value of the project. As long as it is a project that netizens like, they can get the first fund to start the project through crowdfunding, which provides unlimited possibilities for more small-scale operators or creators.

Characteristics of crowdfunding

1, low threshold: regardless of identity, status, occupation, age and gender, as long as you have ideas and creativity, you can initiate a project.

2. Diversity: The direction of crowdfunding is diverse. The categories of projects on domestic crowdfunding websites include design, technology, music, film and television, food, comics, publishing, games, photography and so on.

3. Rely on the strength of the masses: supporters are usually ordinary grassroots people, not companies, enterprises or venture capitalists.

4. Pay attention to creativity: the promoters should first show their creativity (design drawings, finished products, planning, etc.). ) can pass the platform audit, not only a concept or an idea, but also operability.