The Performance of Advertising Photography in Foreign Countries

That is, the method of presenting the subject in the most prominent and eye-catching way. This method can truly reproduce the surface texture, shape and functional use of objects in visual expression function, thus giving people a sense of trust and intimacy.

(2) the prominent characteristic method

That is, the way to grasp the unique personality of things and clearly show their differences. These characteristics are generally determined by the image, nature, use and function of things. In advertising photography, the brand and trademark of goods are often highlighted to achieve the goal.

(3) Contrast and contrast method

This method highlights and emphasizes the nature and characteristics of things, makes them set off against each other, produces a strong antagonistic effect, and makes the theme more vivid and intense.

(4) Reasonable exaggeration

This method obviously exaggerates the characteristics and personality beauty of things, so as to emphasize the essence of things and give people a novel and changeable interest.

(5) Using association method

In other words, the connection between one thing and another evokes similar memories of life experiences and thoughts and feelings. They move from one thing to another through the intermediary of feelings.

(6) Humor method

This method is to extend what needs to be affirmed to the level of comics by cleverly arranging interesting plots, and create a humorous situation that is interesting and funny, so that viewers can understand it.

(7) Borrowing metaphors

That is, choose two things that are essentially different but have certain similarities, "use this thing to compare objects." Metaphor may not be directly related to the theme, but it is consistent with the theme in a certain point, so it can obtain the artistic effect of tactfully expressing.

(8) the method of holding things with affection

In the way of expression, we should pay attention to choosing the content with emotional tendency, set off the theme with beautiful feelings, truly and fully reflect this aesthetic feeling, so as to achieve the artistic conception of beauty.

(9) Editing combination method

That is, using special photography skills or darkroom processing to change the photographic image, improve the expressive force of the picture, give people a brand-new visual experience and open up a strange and moving visual world for people.

(10) series representation

This is a common expression in advertising photography abroad at present. That is, on a theme, the same design elements and tone are used to develop and change design techniques. Series design can create a complete visual impression, just as montage has the characteristics of multiple viewpoints, producing beautiful rhythm and movement and achieving special artistic effects.