Traditional Culture Encyclopedia - Photography major - A sports brand, the LOGO on the shoes is a circle with a capital A in the middle. What brand is it?

A sports brand, the LOGO on the shoes is a circle with a capital A in the middle. What brand is it?

It is acupuncture, which originated in SOHO District, Chinatown, London, England, a shop specializing in second-hand antiques.

1988, MICHEALK, a famous designer, model and general agent of STUSSY in Britain, and PHILIPK, the owner, jointly invested in a large number of old academic products such as Nike, Adidas, VANS and All-Star. It was discovered by a group of Japanese, which immediately set off a hype, then entered the Japanese market and produced a series of sneakers in the name of Acupunture. Become a pioneer of street culture and an indispensable icon for hipsters.

Acupuncture is exclusively represented by HOSO in Hong Kong.

Bold colors, innovative design, unique sole patterns, etc. Its uniqueness makes acupuncture shock the whole trend circle and please many British celebrities and Hong Kong stars. Its founder thinks that if the design is too flat and straightforward, it will only be boring, so he has been trying to create bold, innovative and humorous designs, either accept it or hate it! It is his free and unrestrained creative thinking, and it also represents that "acupuncture" is evolving every day, and we always create energy from chaos. (Excerpted from an interview with the founder of Acupunture in February 2000 [Time Weekly]) Acupunture continues its unique style, using the prefix equation "A". For example, play calligraphy with special fonts, bear logos and graffiti patterns. Nikos, who has been engaged in fashion design for many years, naturally integrates fashion theory into sneaker because he doesn't make shoes. Therefore, the design and materials of acupuncture uppers are very special, and the patterns and materials of clothing are adopted, which are not available in ordinary sports shoes, bringing new elements to the original humble footwear industry every season and causing earth-shaking shock. At the beginning of this year, the world's first acupuncture flagship store was opened in Hong Kong, and five branches were opened in the following three months. The momentum is like a rainbow, and it is bound to become a new generation of trend indicators. In order to match acunture's bold and wild style, we specially selected He Chaoyi, a Hong Kong-type person, to take this series of modeling photos, which showed acunture's unique style of pursuing innovation, freedom, playfulness and escape.