Why do you say that people who know cars buy Mercedes-Benz G and those who know cars buy Prado?

For the impression of hard-core SUV products, everyone almost stays in the emergence of Mercedes-Benz G, JEEP, Land Rover, Pajero and Prado. Although similar products with independent brands have entered the market in the past two years, they have not caused any storm, and they are always in the state of "applauding and not making a big impression". As a weather vane in the field of SUV, the Haval SUV derived from pickup truck can be said to have great achievements. A Haval H6 pushed the Great Wall Motor to a new height, almost eclipsing many competitors, including brothers Haval H4 and H5.

As a mass-produced product, Haval H6 has absolutely no technical strength of H9. Haval H9, which focuses on the middle and high-end market, represents the highest technical level of Great Wall Haval. In addition to WEY, Harvard also needs a product to reflect its technical level, but it is impossible to realize its volume because it is restricted by cost and price.

I remember that Boss Wei of Great Wall Motor said at a large press conference four years ago: Haval H9 is more overbearing than Toyota, and Haval H8 has better power than Tiguan. Our products are superior to the same level in cost performance and configuration. For this sentence, the courier brother also agrees, but after four years, the market performance has also witnessed their different situations.

Tiguan is still alive, but Haval H8 is missing. In the first seven months of this year, the total sales volume of Toyota Prado was 22 187; The total sales volume of GAC Chuanqi GS8 is 16567 vehicles; The total sales volume of Haval H9 is only 5,344 vehicles, and even the relatively low-end Beijing BJ40 has delivered 99 17 vehicles. Haval H9, with an average monthly sales of 763 vehicles, can only struggle as a technical school, even after the replacement. Why?

As an ordinary family car, Haval H9 is the first choice. Although the 2020 Haval H9 has five seats and seven seats to choose from, the price from 209,800 is a bit sincere, but it is not as high as the 654,380+063,800-259,800 yuan of GAC Chuanqi GS8. In order to save fuel, it is inevitable that Haval 9 will not enter ordinary families.

Secondly, compared with Toyota Prado, the Haval H9 with 209,800 locks and 2.0T+8AT+ three locks has a cost-effective advantage, but Toyota Prado is much better than Haval H9 in terms of popularity, reputation, preservation rate and "face" that Chinese people care about, which is why many people who like off-road and small real estate owners do not choose Haval H9.

As for why people who don't know cars buy Mercedes-Benz G, half of those who know cars buy Prado, and those who know cars rarely buy Haval H9, mainly because of "face". Although independent brands have surpassed joint venture cars or luxury cars in many places, due to the prevalence of comparison and other reasons, there is still a long way to go before independent cars can truly rise.