Photographic skills of logo design

Signs have many functions, such as media publicity, credibility, competition, identification, specificity, connotation, legal awareness, overall image planning and color. For LOGO design, 80% of friends should not know how to start! In fact, I want to learn the technical points of logo design, and the following content is quite good! Next, I would like to share with you the skills of adding icon LOGO design, hoping to help you ~ 1. Mainstream addition of LOGO design: 0 1. The first letter of a brand name can be uppercase or lowercase. The key is to see which form is easier to combine with high-quality graphics. The commonly used combination methods are: ① superimposing LV and Saint Laurent's Logo. 2 Share strokes, such as clothing brand UR. ③ Integration. For example, the Logo of Bank of Communications uses the initial letter C as the negative number of the letter B, and 4 creative combinations, such as LGLogo using L and G to form a smiling face. 02. Add the abbreviation of brand name. This method is suitable for relatively simple words, usually a combination of two words. The combination form of addition is similar to letters. For example, the logo of Peking University is composed of the word "Peking University". 03. Brand name initials plus elements representing industry attributes. Many brands use this method. For example, the logo of Tik Tok consists of lowercase letter D and note graphics. 04. Brand name "initials" or keywords add elements representing industry attributes. Typical representative cases are the symbols of Bank of China and Industrial and Commercial Bank of China, which are the combination of "Zhong" and "Gong" with copper coins respectively. 05. The elements mentioned in the brand name plus the elements representing the industry attributes. For example, the Logo of watermelon video is designed by combining watermelon graphics and video symbols. 06. Add elements representing industry attributes. For example, the logo of Netease Cloud Music uses note graphics and record graphics. Second, the main points for attention in adding Logo: 0 1. The basic condition of beautiful logo design is to be beautiful, because this logo represents the image and mental outlook of an enterprise and a brand. In addition, this symbol will appear in most materials and media inside and outside the brand. If the logo looks bad, it will affect all other designs. How to make your logo graphics look good? Of course, it is the most important thing to improve your own aesthetics. For example, look at some excellent logo design works every day, and look at more graphics and patterns. Of course, this is a process that needs to be accumulated slowly. If you want to know quickly whether your logo is beautiful, you can put your logo with many excellent logos. If your logo is obviously not "gregarious", mostly because your logo design is not beautiful enough and professional enough, then you should continue to try other graphic combinations, or optimize some details that affect the beauty of graphics, such as lines, outlines, color matching and so on. For example, a few years ago, I designed a logo for a clothing brand named "Yin Mu" and also used addition. I combined two elements related to the brand name: high-pitched symbols and eyes. At first, this combination was like this: but it was not good-looking, so I tried again: this combination felt better, but the proportion of characters and the details of lines were not in place, so I continued to optimize and got the final plan: 02. For example, the signs of Dazhi culture are listed at the beginning of the article, but the letters "D" and "Z" are simply added. Why can such a person be called him? Any brand whose letters start with D and Z can do this. Therefore, the new graphics designed must have the temperament and characteristics of this industry. For example, Li Ning's old Logo is composed of its brand initials L and N. The combined graphics are very dynamic and concise, which conforms to the attributes of sports brands, instead of directly adding two simple letters together. If logo graphics are simply composed of letters or words, then the fonts of these words must conform to the temperament of the industry. For example, the logo of LV is a simple combination of brand initials and has no other profound meaning. However, due to its elegance, high-end, classic and other characteristics, the graphics are beautiful and unique, and its logo generally conforms to the industry attributes. Another way to deal with it is to incorporate an element that can reflect the essence of the brand industry outside the text. For example, LG's logo is a smiley face pattern composed of brand letters L and G, which symbolizes warm service and customer first, and makes this logo meaningful. I designed the logo graphic of Beibu Gulf Art Research Institute. The original plan is as follows: Although the word "North" and the word "Art" are perfectly combined, this figure has nothing to do with the art school in temperament, so I later added traditional modeling patterns on this basis to enhance the feeling of traditional art. The main elements in recognizable graphics should be clear and easy to distinguish, not just the designer himself. In order to enrich the meaning of the logo diagram as much as possible, some designers put five or six graphics in it, but others can't see it. This is very unnecessary, because there are too many elements in one graphic, and it is easy to make "four different". Logo design does not mean that the more the better. If the meaning is accurate enough and recognizable enough, one or two is enough, otherwise it will be useless. For example, the logo of the Bank of China, in which the word "Zhong" stands for China and the copper coin stands for the bank, is easy to understand and identify. For example, Nike's logo graphic is a hook. Some time ago, Changlong asked us to help design a "wonderful animal live room" logo. I also used addition. The idea is to combine animal handprints with video symbols. The original plan is this: in order to take care of the complete outer contour of the circle, I put the whole handprint figure in the circle, but this leads to the triangle figure not being in the center of the circle, which weakens the recognition of video playback symbols. So later, I moved the whole fingerprint map to the right and rushed out of the circle, which not only enhanced the recognition, but also made the whole map more distinctive. Addition can make the design of logo graphics reasonable and increase the rationality of logo design, so it is favored by designers and customers, but addition is only a means, not an end. So when using addition, don't forget some principles of logo design, such as beauty, conciseness, relevance and originality. The above is the adding skill of icon LOGO design for everyone. How much have you mastered at this point? In fact, logo design and professional study are quite necessary! If you want to learn more logo design skills, you can search directly!