Traditional Culture Encyclopedia - Photography major - What is the picture of pop template in maternal and infant store -pop digital writing?

What is the picture of pop template in maternal and infant store -pop digital writing?

How to write pop in a maternal and infant store

Give you ten sentences about the maternal and infant industry! Use these ten sentences to learn by yourself!

first, opening a big store in a small place-this is the conclusion of opening a store in a county town from the baby products industry seminar, which contains several meanings: first, the entry threshold of the baby products industry is relatively low, and if the business area is not very large, it is easy for everyone to rush into it, and then compete on price, and ultimately everyone has no money to earn; Second, those who eventually become industry leaders are professional and large-scale. Third, China people like to follow the trend, and only occupy the commanding heights from the beginning, making it difficult for others to compete with you. In this way, opponents can only be followers at most!

this is the most important sentence for people who want to open a shop in a small county!

second, a successful shopping guide is a qualified baby-sitter. This sentence makes us understand the special features of the baby products industry, which pays special attention to the added value of products, and needs the shopping guide to instill practical baby-sitting knowledge into customers while selling products, because for young mothers, there is nothing like baby-sitting knowledge to make them willing to listen.

Third, you will believe you only if the customer serves you-baby products are an industry that relies on guiding consumption, so it is very important to take the initiative in the transaction process. It is not enough for the shopping guide to know about baby products, but to be proficient, because the current customers are very picky, and you will believe you only if she serves you. You can achieve the purpose of guiding her consumption!

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Fourth, it is the large quantity that makes money-this sentence is equally applicable to other industries. We must make products with strong repeated consumption of baby products (food, underwear, coats, diapers, toiletries, daily necessities)

5. It costs money to catch a cold twice and eat health food for half a year-many consumers will buy milk powder and rice noodles for their children, but they are reluctant to buy health care products for their children, which is more expensive, but now the hospital charges are so scary that even a small cold will cost hundreds or even thousands of dollars. Let the shopping guide learn this sentence, and let her learn to instill such a theory into the customer: a child's cold is very likely to happen. If you start eating health care AIDS, the cold can be reduced or avoided. In fact, all the money is spent in the end, but one is spent in the hospital and the other is spent on the child's food.

VI. From infants to infants-The name of the store used to be a certain infant shop, but now it is called a certain infant shop. The word difference is different from the market. A few years ago, when the competition was not fierce, it was enough to make products for infants aged -3. Now, the competition is fierce, and it is necessary to extend the products to children to get more living space.

VII. Don't make maternity clothes if the area is not large-many novices think that doing a good job in pregnant women's business is an important link in the early stage, so even if the area is limited, they should wear some maternity clothes. Just like when we go to a * * store, what we really eat is those 3-4 dishes, but if there are only 3-4 dishes, we won't go, because there are too few choices. Similarly, there are fewer maternity clothes and fewer choices for customers. If there are too many, it will be a distraction, so don't wear maternity clothes in a small storefront!

8. It is more difficult to buy goods than to sell them-baby products include: food, lathes, toys, books, toiletries, pregnant women's products, postpartum products, coats, daily necessities, bedding, gifts, souvenir products, shoes and hats. The industry span is particularly large, and there are many varieties, but the market is scattered, and there are regional restrictions on food and some well-known brands. At present, there is no market in China that allows consumers to buy all the goods in one stop, and it is "difficult to buy all the goods they want", which is the biggest headache for baby shop.

9. Do you earn money or not? Many mothers compare the prices of goods when they are pregnant. No industry has such a long time (1 months) to choose products like baby products. For products like Johnson & Johnson and Beiqin, they can remember all the price differences. As soon as the new store opens, they will not consider what to buy first, and then try to find out which product of yours is more expensive than others.

1. Try it and it will be over-A few years ago, opening a baby shop with a try-and-see attitude may be successful, but now you are bound to fail with this attitude. Because the market is no longer the previous market, now it has entered the era of all-round competition, because a boss who tries his mind can't find a big store, can't buy a full range of goods, can't operate patiently, can't learn product knowledge and baby-rearing knowledge seriously, and now there are baby shops, all of which must be available. If you just try it, it will definitely fail! I have opened a maternal and infant shop now, how can I manage it well?

if it is in the form of joining, we need to inspect the number and operation of brand direct stores in advance, which can reflect the feasibility of this project.

A good project must be one that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of the direct store can test the correctness of the business model of the project, the products are suitable for the current consumption trend, and the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.

A good project direct store must exist as a benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent, and the profitability is super strong. If the direct store can't do the above, where can the headquarters sum up the successful experience and teach it to franchisees?

make a store opening plan.

since you want to open a pregnant and baby shop, you must make a plan for opening the shop in advance. If you include the factors to be considered, you can brainstorm with partners or some business people. The more detailed, the better, and make a complete store opening plan, including factors such as site selection, capital arrangement, and risks taken.

investigate the site selection.

The main target of pregnant and baby shops is the mothers with children. The location should not be in the bustling food street, so you can choose the neighborhood, the food market, the park or the gymnasium. There are more children in places with living environment, and the location should be targeted to attract customers better.

brand category.

There are many pregnant and baby shops, and the brands of products they operate are also various. You can choose one or several brands that are relatively concentrated, and it is not advisable to have too many. Too many will only give customers difficult choices, which is not conducive to publicity and sales. Therefore, we should fix several brands and be familiar with their advantages and disadvantages.

package selection.

during the opening period, there should be publicity activities, such as making some preferential packages to attract customers to visit or spend money. Different packages can be set up according to different mothers and babies' ages, so that customers can choose according to their actual needs, and the price is moderate and should not be too high. Although many parents are willing to spend money on their children, they should be realistic.

how to run a pregnant and baby shop

advertising.

It is not enough for a pregnant and baby store to have customers nearby. If your store is not a chain brand, you need to publicize it through some online media. Besides distributing leaflets offline, it is necessary to actively use Internet media, such as having our own WeChat WeChat official account or local media for advertising.

franchise chain.

At present, many maternal and infant stores are in the form of franchise chain. The advantage of this model is that relevant training and personnel are provided. In addition, there are supply channels for goods. However, if you want to open it well, you still need to spend some energy to operate, accumulate customers and maintain customers.

Give lectures on pregnancy and baby activities.

You can give regular lectures on pregnant and baby knowledge. Many young Bao Ma Bao Dad are parents for the first time, and it is their first experience with a lot of knowledge. Maternal and infant stores can not only provide the demand for maternal and infant products, but also learn knowledge, add Bao Baba Bao Ma to some customer groups, and regularly publicize online and offline, which will also improve the performance of maternal and infant stores.

I hope my answer can help you! What is the writing method of pop numbers?

pop numbers are written by moving only the arm but not the wrist in the process of writing, and a rectangle is formed outside the numbers. The numbers are combined with thick and thin lines, which are smart and dignified, and are mainly used in time numbers, women's product prices and so on. When the writing space is small, write this number slender, which can meet the needs of typesetting and layout.

there are many types of p>POP numbers, including horizontal thin vertical thick numbers, standard numbers (also called supermarket numbers), cartoon numbers, empty numbers and so on.

when writing standard numbers with a 12 mm/2 mm/3 mm POP pen, because the pen tip is flat, you can try to write arc strokes by turning the pen. For numbers that can be completed in two strokes, avoid using three strokes to complete them, and reduce the traces of stroke connection.

the production forms of p>POP include color printing, printing and hand drawing. With the development of computer software technology, it shows its beautiful and efficient advantages in art design and application, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and dial LOGO pictures from digital cameras and scanners. It is especially suitable for making selling points with large demand for POP quickly, efficiently and at low cost.

Application of POP:

pop is mainly used in supermarket stores and various retail terminal stores, etc. Most large supermarket stores are printed into a unified template, and then the artists fill in the text content according to the requirements, so as to meet the different use requirements of exquisite goods counters, which is very flexible and timely. Therefore, generally simple hand-painted POP is not competent and must be mass-produced in a modular way.

Small and medium-sized retail stores and product specialty stores tend to operate in a brand chain, and many of them operate synchronously with brand operators and manufacturers in terms of product organizational structure, promotion plan and store style. However, in the use of POP, many of them still advocate different copywriting and different discount information, and some stores even use yellow paper brushes to write posters such as "great news", which obviously does not meet the trend of brand operation. Perhaps brand suppliers should consider more at this point.