The Historical Evolution of Guizhou Satellite TV

Guizhou Satellite TV was founded on 1968.

From 65438 to 0998, Guizhou Satellite TV put forward the working idea of "program-oriented, relying on reform and development" and the goal of realizing leap-forward development, and took the lead in implementing the full employment system and cadre competition for posts in the same industry in the country. Taking this as a breakthrough, it opened the prelude to the reform of financial system, program production system and advertising management system. Through continuous efforts, remarkable results have been achieved, and a new internal operation mechanism that meets the development requirements of TV industry and the actual situation in Taiwan Province has been initially formed.

Since the establishment of 1968, gztv has owned 10 channels, such as satellite TV channel, public channel, film and television channel, popular life channel, channel 5, science and education health channel, photography channel, Go channel, home shopping 1, home shopping 2 and so on. Ten channels have complementary advantages, and so does * * *. Among them, Weiqi Channel was selected as the first professional Weiqi TV channel in China, world record association, the highest in China.

Facing the new historical opportunities and challenges, Guizhou Satellite TV will continue to innovate and achieve new development goals.

Guizhou Satellite TV is one of the provincial satellite channels with the earliest satellite broadcasting time and the widest coverage in China, which has a good audience viewing base and coverage base. Over the years, Guangzhou TV Station has continuously strengthened its continuous attention to coverage and invested a lot of money.

In 2006, Guizhou Satellite TV covered a population of 5170,000, ranking ninth among provincial satellite TV stations in China, and became a cost-effective satellite TV with great regional and national influence. On the basis of continuous progress and sustainable development, and maintaining the leading position of viewing and coverage in the western region, it has achieved a great leap in national viewing and coverage, and has become a national TV communication platform with strong market sales and high gold content.

From 65438 to 0998, gztv took the lead in implementing the reform of personnel system and program production system according to the idea of "relying on reform and development", which aroused strong repercussions in the industry and laid the foundation for career development.

In 2002, Guangzhou TV Station put forward the strategy of "Western Golden Satellite TV" and became a provincial TV station.

At the end of 2005, the newly formed leading group of Taiwan Province put forward the working principle of "building a platform with a program, promoting Taiwan with dedication and strengthening Taiwan with talents", and was determined to reform and innovate, and Taiwan Province made great progress in various undertakings. Li Xinmin, the pathfinder of regional development, was named as the first "Top Ten New Things in China" as a "pioneer of western TV".

In 2004, advertising revenue exceeded 200 million yuan, and other total revenue exceeded 65.438+million yuan. Taiwan Province has 500 million fixed assets, ranking above the provincial level. In 2006, all work on Taiwan was carried out in an all-round way around "five innovations", that is, "there should be new highlights in propaganda, new changes in programs, new measures in reform, new breakthroughs in development and a new look for the team"

At the end of 2006, the channel system management mode was implemented, that is, planning management and business accounting were carried out on the basis of channels, a flat operation framework was established, and the goals of "fewer levels, superior personnel, low cost and increased income" were established.

In 2007, under the guidance of the strategic idea of "focusing on programs, resources being king, advancing westward and diversifying development", Guangzhou TV Station and Gansu Radio, Film and Television General Station formed a strategic partnership, which aroused strong repercussions in the industry.

20 1 1, Guizhou Satellite TV was completely revised and upgraded, and it joined the satellite TV fruit family and became Apple TV. After the revision, Guizhou Satellite TV is determined to occupy a place in Western Satellite TV.

In 20 13, Guizhou Satellite TV ranked 12 among the 35 central cities of provincial satellite TV. In 20 13, Guizhou Satellite TV achieved a coverage of 946 million people, ranking seventh among provincial satellite TV stations.