Amateur photography exhibition

What is the experience of visiting the exhibition in the game?

Text /Dia pineapple bag

Looking around the world, when it comes to the "Sao operation" of promoting new products, there may not be a manufacturer comparable to De Volvo Digital (D Society).

The publisher's new product release in recent years is full of irony and absurd cult style. Before the end of the 20 17 press conference, the famous scene in which the woman suddenly suffered from mouth and nose bleeding and then blew herself up must have been deeply influenced by some readers.

The following year, the CEO of D Society suddenly broke his neck by his hostess shortly after he took office. Later, at the end of the press conference, the hostess was suddenly "shot" by a man who broke into the press conference.

Last year, a tentacle monster participated in their press conference to host a new game featuring it. ......

These bad taste bridges make the new product launch conference of D club become the annual carnival of fans. In addition, their previous releases, Into the Dungeon, Grice, Miami Hotline and My Friend Pedro, are almost masterpieces of fame and fortune. Since the year before last, watching their new product launch has become my annual reserved program.

Affected by the epidemic, D Society also announced at the beginning of the year that it would move the press conference online, which was originally a routine operation in the industry. Unexpectedly, when they launched the conference, they actually cooperated with the developer of Shadow Warrior to make the game exhibition a free game called "Hand over to the World Expo". (hereinafter referred to as "Germany")

From the startup page, it seems that DE is based on unreal engine 4. At present, the favorable rate of the game on Steam has reached 89% (especially favorable rate).

D Society said today that although this "performance simulator" has only been online for two days, more than 500,000 players have downloaded the experience. On the Steam platform, such downloaded data is at least a small explosion.

It's the first time for Grape King to download and experience DE. It can be said that this is the most special game exhibition I have ever participated in.

As an exhibition simulator, the main content of DE is clear: exhibition. After the player enters the game, he will find himself at the door of the game exhibition hall of D club, which is closed for some reason. The only thing they can do is to explore the booths of various new products in the exhibition hall.

In my opinion, although this game is a free experience, its visual expression is in the upper-middle level. The game scene model has high precision, the details of scene light and shadow rendering are clear, and some areas have faint smoke effect.

But if you just let players browse the exhibition online, the game experience will be too monotonous. To this end, on the one hand, "Germany" incorporates stealth play and increases the strategic elements of the game; On the other hand, the immersive booth scene is customized for each new product to enrich the player's exhibition experience.

Let's talk about invisibility first. The game set up a lot of guard robots to patrol back and forth in the exhibition hall. Once the players are discovered by them, they will lose the current progress of exploration. Therefore, observing the robot's traveling law and reasonably arranging the moving route make the game strategic.

However, it can be seen that D club doesn't want the game to become too hard-core, so when players can't avoid guards, they can temporarily disable the robot with prop guns.

At the same time, some simple exploration elements are added to the game, and players sometimes need to find the key or participate in solving puzzles to open the door on the route.

And I don't know what kind of obsession, "Germany" actually added a shovel action, and specially set up a laser levels for this purpose. Because I haven't played the two series of "The Fall of Titan" and "Cod" for a long time, I tried four or five times before I passed. ......

In addition to using stealth to increase the challenge of the game, "Germany" has also spent a lot of effort on the design of the game booth. Each booth builds an independent exhibition space with reference to the artistic style and scene design of the new game, and increases the player's immersion through scene details and action performances.

The most impressive performance was that a tentacle suddenly stretched out at the entrance of a booth, and the guard robot was caught and shredded. ......

The game booth is also very delicate in restoring the details of the scene. For example, recently, the booth of "Sugar Bean Men: The Ultimate Elimination" jointly organized by D Society and Li Li adopted bright and colorful candy colors as a whole, and many sugar bean men jumped around the booth with music and gave out happy cheers.

The player's game progress is mainly promoted by watching the trailers of each booth (if you don't like it, you can quit halfway). After visiting all the booths, players will get a "magnetic glove" (informal name), which can be used to attract and push things away.

At the end of the game, Fred designed a real Boss war. The form of this battle is somewhat similar to 3D barrage shooting. Players dodge bullets by sliding shovel and accelerating running, and fight back by sucking bullets with gloves. It is not difficult to release the tension accumulated before, but it is enough. After defeating Boss, the flow of the game is almost over.

What is the significance of such a special virtual exhibition? In Mr. Grape's view, D Club has demonstrated a feasible independent game marketing and distribution strategy through this "exhibition simulator".

Many games released by D Club are quite special in terms of gameplay, theme and artistic style. Even offline exhibitions are difficult to compete with the hot new products of top game manufacturers. However, a large number of offline activities were cancelled this year, and game manufacturers concentrated on holding online new product launches. It may be difficult for D Society to compete with Microsoft, Ubisoft, Nintendo and other major manufacturers in communication resources, but the launch time collided with Ubisoft. In this case, how can we win the media and?

In Mr. Grape's view, perhaps only by designing more memorable marketing activities can we overtake, and "virtue" may be the product of this idea.

It not only meets the needs of many players who are inconvenient to go out to visit the game exhibition in the form of games, but also shows the biggest characteristics of the game to the players through the personalized design of the booth and more immersive interactive performances. This is also the main reason why many players can tolerate the bugs in the current game and give them good comments.

In addition, the game creativity of this "performance simulator" conforms to the characteristics that D club does not play cards according to the routine, which helps to strengthen its brand tonality.

However, it must also be admitted that the reason why "De" was downloaded by more than 500,000 players within two days of its launch was not only the help of its game creativity, but also the attention of players accumulated by D Club over the years. It is not difficult for other manufacturers to copy. What's more, smaller developers and publishers may not have enough manpower, material resources and courage to make a similar free game to promote their other products.

But at least this "exhibition simulator" shows players and manufacturers a possibility-when the exhibition can't be held offline, making the exhibition into a game will attract the attention of many players; When marketing and promoting new products, game manufacturers can not only show their products in turn in the form of a running account through the press conference, but also have more new forms of brain opening.

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