The best school for digital media art postgraduate entrance examination

Basic educational system: four years | Enrollment target: | Education: technical secondary school | Professional code: 130508.

Training objectives

Training objectives

Training objectives: This major cultivates and grasps the basic theories and methods in the field of information and communication, has professional knowledge and skills in digital media production, transmission and processing, and has certain artistic accomplishment. Can comprehensively use the knowledge and skills learned to analyze and solve practical problems, and can be used in computer technology, network technology and digital communication technology, traditional radio and television and movies. And a new generation of compound applied talents engaged in the design, teaching, research and management of digital media such as computer animation and virtual reality, professional design institutions, enterprises, communication institutions, universities and scientific research units.

Training requirements: while studying basic courses such as mathematics, English and computer. Students in this major should have good scientific literacy and artistic literacy, know both technology and art, be able to design and create artistic works by using new media design tools such as computers, and be able to design digital media by comprehensively using computer technology, communication technology and digital signal processing technology.

At the same time, professional personnel training specifications generally have the following requirements:

1. In terms of quality structure, it requires good political quality, ideological quality and moral quality, as well as legal awareness, honesty awareness and group cooperation awareness; In terms of cultural quality, I have a good understanding of China's traditional culture, literature and art, and have a sense of modernity and interpersonal communication; Physical and mental health.

2. In terms of knowledge structure, in addition to the basic knowledge and professional ability determined by this major, it is required to have certain instrumental knowledge of foreign languages, computer and information technology applications, document retrieval, paper writing, etc. And humanities and social science knowledge in literature and art, history, philosophy, politics, ideology and morality, psychology, etc.

Graduates should have the following knowledge and abilities:

1. Master the basic theory and knowledge in related computer fields;

2. Master the design methods and related technologies in the field of digital media;

3. Have knowledge and basic operation ability in the field of photography and related majors;

4. Familiar with the relevant guidelines, policies and regulations in the field of digital media design;

5. Understand the prospect, demand and development trend of related digital media design professional fields;

6. Have preliminary scientific research and practical work ability, and have certain critical thinking ability.

Main subjects: computer science, communication, art design, multimedia technology.

Core courses: computer technology foundation, communication technology foundation, digital signal processing technology, computer network, digital image processing, web page design, multimedia information processing and transmission, streaming media technology, animation principle and online game design, video stunt and nonlinear editing, virtual reality, introduction to art design, design aesthetics, etc.

Main practical teaching links: multimedia web design, photography and video recording, Flash animation design, digital audio and video production, digital media network transmission and other practical links, which together with graduation project constitute a complete practical teaching link. In addition, professional practice also includes experimental links in TV stations, film and television companies, online media companies, media industries, advertising, entertainment and games, animation design companies, architectural design (architectural roaming and environmental design), human settlements design and education.

Length of study: four years.

Degree awarded: Bachelor of Arts.

Professional ability requirements

Professional ability requirements

The main contents of professional teaching

The main contents of professional teaching

Composition design, 3D image foundation, CG art creation, animation performance, animation techniques, animation modeling design, 2D animation technology and modeling design, stereoscopic image production, audio-visual editing, web page design, and web page scripting program train the following professional directions: network multimedia, new media art, and environmental art design.

Major (skill) direction

Major (skill) direction

Animation game enterprises: modeling design, virtual scene design, animation design, CG design, web design; Film and television and advertising enterprises: advertising design, multimedia design.

Example of vocational qualification certificate

Example of vocational qualification certificate

Examples of continuing learning majors

Employment direction

Employment direction

Employment direction of digital media art specialty

Graduates can engage in teaching and scientific research in universities, research institutes and other departments; Continue to pursue postgraduate courses in disciplines or disciplines related to media design, network design and production; Teaching and research institutions include TV stations, digital film production companies, interactive entertainment companies, advertising companies, TV channel and column packaging departments, TV drama production departments, animation companies and other film and television production institutions. Computer animation and game design direction control acousto-optic color shadows. Master the design of movies, TV short films, 3D animations, special effects titles and dynamic images. Through learning, students will learn to control animation and sound and make them into pleasing pictures; Master how to direct and interpret stories. Study the penetration and application of digital technology in the field of film and television entertainment. Have a good understanding of the practical application of digital media technology in film and television animation production, have strong computer software system analysis and design ability, and have a certain understanding of the new development and application prospect of this subject.

The employment positions of digital media art major include: graphic design intern, designer, graphic design, advertising design, web design and web artist, clerk customer service, graphic design training lecturer, etc.

Employment prospect of digital media art major

The development prospect of digital media specialty is broad. Relevant data show that the global digital media industry has grown from 1997 to 157 billion dollars to 200 1 to 354 billion dollars. In the United States, Shrek, a computer animation masterpiece adapted from 200 1 best-selling fairy tales, has sold nearly $900 million at the box office and related audio-visual products. In Japan, there are at least 654.38 million people who directly use computers to engage in graphics and images, and 300,000 people receive digital animation education every year. In South Korea, the output value of animation ranks third in the world after the United States and Japan. Computer games and cartoons developed by these three countries occupy a large part of the global game market and bring them very rich economic income. At present, computer stunts have been widely used in film and television industries, such as The Lord of the Rings and The Matrix, which is a box office blockbuster in recent years. Finding Nemo is an application of full 3D animation. Compared with developed countries, China's digital media specialty is still in its infancy, and the market demand is great. At present, the gap of digital media artists in China is about 6.5438+0.5 million per year. The digital media industry has a huge market of 20 billion yuan/year in China, and the multimedia industry has become an economic industry with considerable development scale. According to experts, the development of traditional media in China is now very mature. With the addition of computer technology and network technology, people's requirements for visual beauty are getting higher and higher, and the digital media industry will have great development prospects.

Corresponding occupation (post)

Corresponding occupation (post)

Other information:

China Communication University specializes in digital media art. There are Jiangnan University, Shanghai University, China Academy of Fine Arts and so on. Some digital media arts are in design or art design, such as Nankai University, Harbin Institute of Technology, Chongqing University, Huazhong University of Science and Technology, Hunan University, Shanghai Jiaotong University and so on.

1, Communication University of China, located in the capital Beijing, is a national key university directly under the Ministry of Education, an innovative platform for advantageous disciplines in the national "2 1 1 Project" and "985 Project", and the first batch of national "double-class" world-class discipline construction universities.

2. Jiangnan University, located in Wuxi City, Jiangsu Province, is a research university with light industry characteristics directly under the Ministry of Education of People's Republic of China (PRC).

3. Shanghai University, referred to as "Shanghai University" for short, is a comprehensive university under the "2 1 1 project" of Shanghai and the state. The Ministry of Education and the Shanghai Municipal People's Government jointly established universities, and the Bureau of Science, Technology and Industry for National Defense and the Shanghai Municipal People's Government jointly established universities.

4. China Academy of Fine Arts is the first comprehensive national art college in China, which was jointly established by People's Republic of China (PRC) Ministry of Education, People's Republic of China (PRC) Ministry of Culture and Zhejiang Provincial People's Government.

5. Nankai University (NKU), referred to as "Nankai" for short, is directly under the Ministry of Education of People's Republic of China (PRC) and the central government. It ranks among the first batch of national 2 1 1 engineering, 985 engineering, world-class universities and first-class discipline universities.

Extended data:

Digital media art is a comprehensive discipline spanning natural science, social science and humanities, which embodies the concept of "science, art and humanities". This field is an interdisciplinary field at present, involving plastic arts, art design, interactive design, digital image processing technology, computer language, computer graphics, information and communication technology and other knowledge.

The major of digital media art cultivates compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can use new computer media design tools to design and create artistic works. I mainly study the basic theories, knowledge and skills of computer science and technology. Proficient in all kinds of digital media production software, with good art appreciation ability and certain art design ability.

References:

Baidu Encyclopedia-Communication University of China

1, Communication University of China has specialized in digital media art.

China Communication University, located in the capital Beijing, is a characteristic university in the language and art industry directly under the Ministry of Education of People's Republic of China (PRC). It is a key university of "world-class discipline construction", "21engineering", "985 engineering advantage discipline innovation platform" and "1/plan".

2. Shanghai University.

Shanghai University, referred to as "Shanghai University" for short, is a comprehensive university under the "2 1 1 project" of Shanghai and the state. The Ministry of Education and the Shanghai Municipal People's Government jointly established this university.

3. Suzhou University.

Suzhou University, referred to as "Suda", is located in Suzhou, a famous historical and cultural city. The national "2 1 1 project" focuses on the construction of universities, which are jointly established by the State Bureau of Science, Technology and Industry for National Defense and the People's Government of Jiangsu Province, and are national "double-class" world-class discipline construction universities.

Digital media art is a comprehensive discipline spanning natural science, social science and humanities, which embodies the concept of "science, art and humanities". This field is an interdisciplinary field at present, involving plastic arts, art design, interactive design, digital image processing technology, computer language, computer graphics, information and communication technology and other knowledge.

The numbers in this term reflect its scientific and technical basis. Media emphasis is based on the media industry, while art definition is aimed at the application fields such as artistic creation and artistic design of digital products.

The major of digital media art cultivates compound applied design talents who have good scientific literacy and artistic literacy, know both technology and art, and can use new computer media design tools to design and create artistic works. I mainly study the basic theories, knowledge and skills of computer science and technology. Proficient in all kinds of digital media production software, with good art appreciation ability and certain art design ability.

References:

Digital Media Art-Baidu Encyclopedia