Problems and main countermeasures of college students' entrepreneurship

Problems and main countermeasures of college students' entrepreneurship

In recent years, the employment difficulty of college students has become a very prominent problem, and a large number of college students are desperate. In this situation, entrepreneurship is a better way to solve employment. Then the following are the problems and main countermeasures I have sorted out for college students' entrepreneurship, hoping to help you.

Problems and main countermeasures of college students' entrepreneurship 1 1. College students' entrepreneurial problems

(1) Subjective aspect

Lack of social experience.

At school, many students have the impulse to start a business, but they rarely put it into action. They spend a lot of time in school and lack the necessary understanding of society and corresponding social experience. Therefore, they often run into a wall and encounter difficulties in the process of starting a business.

2. Poor market development ability

In the process of students' entrepreneurship, due to the lack of necessary market development experience, it is impossible to effectively integrate resources. Mainly because college students lack the necessary original ability and innovative consciousness and are afraid of failure. Although some students have good entrepreneurial thinking and ideas, they lack maneuverability and feasibility, and many of them have been put in place. On the whole, college students' innovative consciousness is relatively weak.

3. Lack of hard-working spirit

College students' entrepreneurship is very challenging, which is a kind of exercise for entrepreneurs' wisdom, ability, courage and verve, and requires higher personal quality and ability. At the same time, although many students have high entrepreneurial aspirations, few really participate in entrepreneurship, and many students choose to get employment first to be on the safe side.

(2) objective aspects

1. long-term pressure

After college students graduate, many parents let their students take the civil service exam or take up jobs, and rarely support them to start a business, because they think that starting a business is risky and it is better to find a stable job. Some students start businesses after graduation, and many people think that starting businesses is because they can't find jobs. If the venture fails, it will face great pressure.

2. Lack of funds

In the actual process of starting a business, many students think that capital is the biggest difficulty for them to start a business. Especially in the process of planning a business plan, it is difficult to find a suitable financing object. Some banking institutions do not provide loans for students' entrepreneurship, and they do not give much support to students' entrepreneurship loans, so there are many restrictions, which greatly limit the hands and feet of graduates' entrepreneurship.

3. Lack of professional entrepreneurship education

In the actual process, schools and teachers will attach importance to the important role of college students' entrepreneurship, but in the actual teaching process, schools pay more attention to students' learning, and do not provide students with special entrepreneurship education, which is not enough.

Second, measures to promote college students' entrepreneurship

(A) the perspective of the government

According to the actual situation, the local government should encourage college students to start their own businesses, give them preferential policies and formulate a series of preferential measures to effectively support and help them. Therefore, it is necessary to establish a counseling center for college students' entrepreneurship and offer some necessary courses on entrepreneurial skills. At the same time, it is necessary to provide necessary venture capital support, give them a low-interest framework, establish a perfect support plan, and stimulate the enthusiasm and initiative of college students to start businesses. It is also necessary to establish and improve the corresponding management system, create good conditions for college students' entrepreneurship, open up financing channels for entrepreneurship, and provide necessary financial support for college students' entrepreneurship; We should also provide good services for college students, strengthen guidance and avoid detours.

(B) University perspective

For colleges and universities, we should encourage students to make bold attempts, constantly sum up the lessons of failure and help them create a good employment atmosphere. At the same time, colleges and universities should organize students to carry out various forms of entrepreneurial activities, improve students' basic thinking ability and hands-on operation ability, and ensure that their micro-creations can be industrialized and socialized through guidance. Schools should strengthen the construction of cultural environment, give students general entrepreneurship education, increase the support of schools, equate entrepreneurship education with academic education, establish and improve the teaching system, and run the concept of entrepreneurship education through the teaching process. In addition, it is necessary to support students' entrepreneurship, including capital, technology, technology and resources; Schools should contact social enterprises, provide necessary support for students' entrepreneurship, establish effective practice bases within enterprises, and improve students' entrepreneurial and practical abilities.

(C) the perspective of students

With the increasing employment pressure, as a college student, if you want to position yourself correctly and lower your expectations for work, you can choose to get employment first, then choose a job, or start your own business. Among them, the entrepreneurial spirit comes from the inner entrepreneurial consciousness. Therefore, as a college student who wants to start a business, he should strengthen his entrepreneurial belief, realize the arduousness and complexity of starting a business, dare to take risks and struggle, choose a good entrepreneurial project and protect his vital interests; In order to ensure the success rate of starting a business, we should set up our own team and define the division of labor; Increase the planning and effectiveness of the project and enhance the probability of starting a business. Control the whole process of starting the business plan, realize your own deviation and improve your management ability; We must also have a good form, recognize the risks of starting a business, and treat failures and losses with a normal heart; If you succeed in starting a business, you must face it calmly, constantly enrich your experience, raise your awareness and break through the bottleneck of starting a business.

Problems and main countermeasures of college students' entrepreneurship 2 Abstract: The financing of college students' entrepreneurship is a common concern of the government and society. Solving the employment problem of college students is conducive to alleviating the severe employment pressure in China and building a harmonious socialist society. This paper analyzes the reasons why it is difficult for college students to start a business, and on this basis, puts forward corresponding improvement measures.

Keywords: college students' entrepreneurship; Financing; Problems; Countermeasures

Although the external environment of college students' entrepreneurship is good, according to the latest data, the proportion of college students' entrepreneurship in the overall graduates is not high, and there is still much room for improvement in the effect of entrepreneurship, and failure cases abound. Among the reasons for its failure, on the one hand, the funding problem of college students' entrepreneurship has not been solved. Therefore, this paper intends to analyze the problems existing in college students' financing when starting a business, and put forward some suggestions for improvement, so as to improve the level of college students' entrepreneurship.

First, the analysis of the phenomenon of college students' entrepreneurial financing

According to relevant surveys, the sources of college students' venture capital are mainly as follows: loans from family and friends, bank credit funds, venture capital and so on.

First of all, family loan is the first choice for college students to start a business; Followed by loans provided by financial institutions such as commercial banks and rural credit cooperatives. However, as far as the development of China is concerned, family loans are a drop in the bucket for most college students. At this time, bank loans and loans from other financial institutions or non-financial institutions have little effect, and venture capital is basically in the development stage in China, which are great obstacles to financing. Therefore, from the current situation, it is difficult to raise funds for college students' entrepreneurial financing.

Second, the analysis of the causes of college students' financing difficulties in starting a business

1. Insufficient government support.

Although various provincial and municipal government departments, education departments, universities and related organizations and departments have successively issued a series of support policies, which provide preferential treatment, care and training for college graduates in terms of venture capital, taxation, venues, consultation, guidance and training, and some universities have also given the green light to college students' entrepreneurship, there are still some loopholes in implementation details and artificial thresholds. For example, interest-free loans, tax reduction and exemption procedures are complicated, which makes many students timid; The publicity is not in place, and many students know nothing about the relevant policies. All these make it difficult for college students to start a business.

2. The financing channels for college students' entrepreneurship are too single.

Financing channels restrict financing methods. The main financing method of college students' entrepreneurs is personal loans. Most of them are students with poor family conditions and no background, and the financial assistance they get from their families and relatives is very limited. At present, although the country has set up small-scale business start-up loans, its number and support targets are also very limited. Moreover, both of these methods have a strong nature of assistance. Although they reduce the financing costs and risks of entrepreneurs to a certain extent, they bring greater restrictions on the supply of funds for entrepreneurial risks and inhibit the growth pace of entrepreneurial enterprises.

3. College students are not prepared enough for financing.

From most college students' choice of the expected results of venture financing, we can find that some college students also have the psychology of quick success and instant benefit. Most of them are not ready to start a business, which is a difficult process. They just think that the final success requires too much of the expected results of venture financing, which will increase their frustration when they encounter difficulties in starting a business, thus undermining their determination to persist in their struggle. Some college students are too low on the expected results of venture financing, and are easy to be satisfied with some small achievements in the process of starting a business, and then they are content with the status quo and miss the opportunity.

4. The established enterprises have small scale and low credit rating.

Under normal circumstances, enterprises run by college students are generally small and micro enterprises. However, small and micro enterprises are unlikely to have a sound internal management system and financial system because of their small scale and insufficient ability to resist risks. Moreover, the proportion of fixed assets in the asset structure of small and micro enterprises is usually small, and financial institutions are generally reluctant to provide loans because of risk considerations.

Third, countermeasures and suggestions to solve the financing difficulties of college students' entrepreneurship

1, gradually improve the system supply

The government and society create a good entrepreneurial environment, and the state and government provide a good entrepreneurial environment for college students. The government has issued a practical venture financing policy to provide all-round venture services. The government can take the following measures: first, rationally optimize the government preferential policies for college students' entrepreneurship, and pay attention to rationality on the basis of increasing the implementation of various preferential policies to avoid excessive support and insufficient market competitiveness in the environment where college students enter fair market competition; Secondly, banks and other financial institutions should increase their contribution to venture capital. When providing loans, they should simplify the procedures as much as possible, improve the system and set certain standards.

2. Improve the financial management level of college students starting enterprises.

For entrepreneurs, improving their financial management level and establishing a good corporate reputation are the most important means to solve the financing difficulties. First of all, start-ups should gradually improve their financial system. Conditional enterprises should gradually change from agency bookkeeping to professional financial personnel to manage corporate finance, strive to provide complete financial statements and related financial information when applying for loans, provide reference for lending institutions, reduce information asymmetry, win the trust of banks and obtain loans; At the same time, enterprises should actively establish a good corporate reputation, actively cooperate with lending institutions to conduct due diligence, and never use loans for investment projects blindly allowed by lending institutions. Only by establishing a cooperative relationship of mutual trust with banks and other related lending institutions can we reduce the cost of corporate debt financing and exert the financial leverage effect. Finally, the managers of start-up enterprises must also realize that too many accounts receivable will occupy the tight liquidity of enterprises, and they need to be effectively managed, that is, to control the proportion of credit sales, increase the intensity of collection of accounts, win cash inflows for enterprises, and thus reduce their own funding gap.

3. Seek partners to solve the problems of funds and experience.

It is impossible for college students to start their own businesses. As the saying goes, a hero has three gangs. Only a cooperative team can make impressive achievements. Throughout the ages. Many people's success is the result of cooperation. College students need help from others in raising venture capital in three aspects: first, their own financial resources are very limited, and they need capable collaborators to make up for the lack of financial resources; Second, in the process of starting a business, we have encountered difficulties and setbacks, and we need the external support of partners' relatives and friends to tide over the difficulties; Third, they have weaknesses. Need complementary partners to make up for their own shortcomings.

4. The school strengthens the cultivation of students' entrepreneurial ability in the student training plan.

At present, most of the current professional training programs in schools still pay more attention to the cultivation of students' professional ability, professional knowledge and professional skills, but often ignore the cultivation of students' entrepreneurial ability. If the school can improve in these aspects, it will undoubtedly help to improve students' entrepreneurial ability.

refer to

[1] Chapter Liu Cheng, Zhang Li. On Innovation and Entrepreneurship Education in Provincial Universities [J]. E-commerce in China

[2] Wu Kaijun, the plight of college students' venture financing and countermeasures [J]. Technical Economics and Management Research

[3] Yang,,, Liang. The causes of "financing difficulties" of college students' entrepreneurship and risk management countermeasures [J]. Contemporary economy

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