How to classify keywords? What are competing keywords?

(1) Brand words

Brand words are the words of the company's own brand, such as: "China Wedding Expo", "Chow Tai Fook", "Ancient Photography", etc. In general There are brand trademark certificates or authorizations below, and there are also some professional intellectual property-related words. These keywords cannot be directly purchased and bid by others. Bidding for brand terms can be used to market or remarket to company members or users who are aware of the company's brand.

(2) Product words

Product words are the products or services you provide, including broad categories of product words, such as mobile phones, cars, tickets, etc.; they can also be specific It can be a specific or segmented product or service, such as: domestic mobile phones, cars, wedding expo tickets, etc.; it can also be a specific model, such as: Redmi mobile phone, bmwx7, single wedding expo tickets, etc. The characteristics of this type of words include clear needs and fierce competition. It is worth using these product words to win over potential users.

(3) Popular words

As the name suggests, popular words are easy to understand. Users generally like to use colloquial keywords to retrieve information. These colloquial keywords are popular words. For example: "I want to find a girlfriend", "What is a brand word", "What to eat at night", etc. These words are basically used by users to query information, mainly to obtain the information they need and whether they are interested in commercial promotion. Interest, decision-making conversion effects and commercial value are also different.

(4) Regional words

Regional words are bidding keywords and regional keywords, that is, the combination of region and popular words, product words, and brand words, for example: Guangzhou China Wedding Expo, buying mobile phones in Guangzhou, where to go in Guangzhou, etc. Netizens who search for such words have clearer business intentions. They generally hope to purchase locally, so they should highlight the regional convenience of products/services in their creativity

(5) Crowd-related words

The need for the product/service is not directly expressed, but the search terms express other related points of interest, which may overlap with the potential customer base. Our ads can be pushed based on the internet name's points of interest to stimulate the internet name's interest and promote conversions.