2022 store Mid-Autumn Festival activity plan

2022 Store Mid-Autumn Festival Activity Plan (Selected 5 Articles)

In order to ensure a high starting point, high quality, and high level of activities, it is often necessary to conduct detailed activity plan preparations in advance , an activity plan refers to a planning document developed for a certain activity. So what kind of activity plan is good? The following is the 2022 store Mid-Autumn Festival activity plan I compiled for you (selected 5 articles). You are welcome to share. < /p>

2. Horizontal couplet: Celebrating the festival;

3. Hanging a huge banner on the exterior wall: width: height = 10x13M, promotion content

4. Above the door Hang 8 red lanterns

5. Mid-Autumn Festival-related goods and decorations can be appropriately placed near the entrance of the mall to attract people.

2. On-site layout

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang tags at the top of Mooncake Street to enhance the atmosphere of Mooncake Street;

4. Hang corresponding palace lanterns on the main passages, elevator entrances, and mooncake piles on each floor; 300 palace lanterns.

5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisle of each floor; 1,000 hanging flags.

6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.

7. Hang a large lantern in the center of the middle hall, hang a square with the words "Happy Mid-Autumn Festival" under the large lantern, and add other decorations.

3. Buy 30 yuan and get 10 yuan cash coupon

Event time: September 1st to September 30th

Event content: Any one-time purchase in In the supermarket area of ??this mall, you will get a department store cash coupon worth 10 yuan for a purchase of 30 yuan, and 2 for a purchase of 60 yuan. The more you buy, the more you will get.

Notes:

1. Cash coupons can only be used at designated counters in department stores;

2. Cash coupons are valid from September 18 to October 7 Valid for consumption within the date;

3. Cash coupons are not changeable and cannot be exchanged for cash;

4. Use one when purchasing department stores over 98 yuan, and use 2 when purchasing department stores over 196 yuan. Zhang, in integer multiples of 98, buy more and use more.

5. Cash coupons stamped with the company’s financial seal are valid;

6. The final interpretation of this event belongs to XX Shopping Mall.

4. Mid-Autumn Mooncake Exhibition

The business department is responsible for negotiating and providing the fees and prizes for this event, and the supplier is responsible for the responsibility.

Event time: September 1st to September 20th

Activity content:

1. From September 1st, mooncakes and gift baskets will be displayed and sold at Duitou on the first floor.

2. Buy mooncakes and get gifts

A. During the event, if you purchase a box of mooncakes at one time, you can go to the service center with a single computer receipt to receive a Coke. There is a limit of 150 pieces per day. Each person is limited to one free gift; quantity is limited, while supplies last!

B. Buy one mooncake and get one free on September 12th;

C. Purchase from September 10th to 12th Those who spend more than 100 to 149 yuan on mooncakes can go to the mall to receive a sweet pomelo. Those who spend more than 150 yuan will receive a bottle of red wine, increasing in integer multiples of 150 yuan. The more you buy, the more you get, while supplies last!

5. Moon-biting Contest

Participants: limited to 100 people

Competition time: 19:30 to 21:30 in the evening of September 10, 11 and 12< /p>

Registration method: You can go to the service center on the first floor with your computer receipt or register on site with your computer receipt.

Pay attention to the operation details in the Mid-Autumn Festival activity plan: *** Divide into 10 groups, and 10 people in each group will participate in the preliminary competition. On average, each person has a mooncake of the same size. Who can eat it within one minute of the specified time? The winner is the one who is fastest and has no violations. During the competition, the time will be determined by the staff of the mall. Mooncakes are not allowed to be thrown on the ground. Violators will be deemed invalid. The first place in each group will be selected to participate. In the final, the first, second, third place prizes, lucky prizes and participation prizes will be selected.

Prize settings:

Two first prize winners each receive a mooncake gift box worth RMB 100.00.

Five second prize winners receive a mooncake gift box worth RMB 80.00 each. A box

Ten third prize winners each receive a mooncake gift box worth RMB 50.00

There are 83 participation prizes. All participants will receive a mooncake worth RMB 5 or a mooncake worth 0.5 RMB. Yuan - 2 yuan for other souvenirs.

6. Mid-Autumn Festival group buying, cash discount

Event time: September 1st to September 13th

Event content: Anyone shopping with me during the event There are discounts and rebates for bulk and group-purchased mooncakes in the square, making it affordable to buy and delicious to eat.

7. Large-scale literary and artistic evening, wonderful powder presentation

Event time: Every Saturday and Sunday before and after the Mid-Autumn Festival, there will be large-scale promotional activities, fun games and wonderful artistic evening waiting for you. Participate! Activity plan 2 of the Mid-Autumn Festival shopping mall

1. Beautiful flowers, full moon, and longevity - gift exhibition and sale

Starting from August 28, various high-quality products Moon cakes, tobacco, wine, health products and other great gifts will be on display in the lobby on the first floor. Preferential prices and exquisite gifts will express your deep friendship

2. Promotional activities

Activity 1. Operation Haidilao Yue

Activity time: September 9th to September 11th

Activity method: September 9th to 11th, whenever If a single cashier receipt for general merchandise exceeds 300 yuan or a single cashier receipt for special merchandise exceeds 3,000 yuan on that day, you can use your shopping list to participate in the game at the supermarket entrance on the first floor of the shopping mall.

Lottery setting: Set up a transparent glass lottery box with 100 glass balls inside. With the back of one hand facing upward, the customer will be given shopping coupons corresponding to the number of glass balls they take out at one time.

How to draw the prize: Customers can go to Haidilaoyue with their shopping list to pick up the glass ball. If the purchase of a single checkout slip for general commodities exceeds 300 yuan or a single checkout receipt for special commodities exceeds 3,000 yuan, the customer can press the button. The rule of touching the ball is to touch it once (each person can only touch it once), and the bonus is determined by the number of glass balls caught by the customer. Each ball is 1 yuan, and the number of balls caught will be given away.

Lottery distribution: Each group is set up with 3 people, one person registers the invoice and confirms the number of catches; one person organizes the activities; and one person distributes the lottery tickets.

Estimated bonus: Estimated sales in three days are 1,188,186.86 yuan, each transaction is 300 yuan, and a maximum of 3,961 people will draw the prize. Calculated based on an average of 20 yuan per person, the total is about 79212.46 yuan (actually about half, the cost is about 6.6% of actual sales.

Requirements

1. Quality Control Department Make in-store broadcasts of promotional activities.

2. The General Office is responsible for the promotion and organization of activities and the preparation of ball-touching props, as well as the training of ball-touching staff.

3. The Security Department is responsible for maintaining order at the event site.

4. The Sales Department is responsible for the preparation of shopping coupons. 5. Ball-touching staff are required to be responsible and patient in explaining to customers.

Activity 2, Shopping Lucky Draw to Send Mooncakes

1. Anyone who purchases general merchandise in this mall from September 9 to September 11, 20xx with a single cashier receipt of over 100 yuan, special merchandise You can participate in the lottery once with a single cashier receipt of over 1,000 yuan.

2. The lottery is limited to one draw with a valid shopping receipt.

3. The lottery method is to place 60 in a lottery box. In table tennis, there are 6 prize balls (one first prize, 2 second prizes, and 3 third prizes), and 54 empty balls. One ball is drawn at a time, and the winning ball is determined by the ball drawn (each time Only one ball can be drawn, any more will be invalid).

4. If the winning ball is drawn, the prize will be redeemed on the spot:

First prize: a moon cake worth 50 yuan. One shopping voucher

Second prize: one mooncake shopping voucher worth 30 yuan

Third prize: one mooncake shopping voucher worth 15 yuan

5. The shopping voucher can only be used to purchase mooncakes in this mall within the specified time. If it is not considered as giving up automatically, no cash will be issued.

Cost estimate:

Estimated three days. The daily sales are 1,188,186.86 yuan, each transaction is 100 yuan, and a maximum of 11,882 people can draw the prize. Assume that the first, second, and third prize hit rates are 1.67% (1/60), 3.33% (2/60), and 5% (3/ 60), the corresponding bonuses are 198x50=9920 yuan, 396x30=11882 yuan, 594x15=8911 yuan, totaling 30695 yuan, accounting for 2.6% of sales. 2022 Store Mid-Autumn Festival Activity Plan 2

1. Activity theme

Happy Mid-Autumn Shopping Festival, big prizes drawn every day in xx

2. Activity time

x month x day - x month x day (10 days)

3. Main activities

Activity 1: Shopping for 50 yuan, and drawing big prizes every day

1. Activity time: x month x day - x month x day

2. Activity content: During the activity, customers who accumulate 50 yuan in shopping can exchange their credit cards for one coupon, 100 yuan for two coupons, and so on, the more you buy, the more you exchange, Mid-Autumn Festival Lucky Draw Program. Customers can participate in the round-robin lottery held at 6 pm every day with their lottery tickets. One ticket, multiple chances to win.

3. Award setting:

First prize: one fully automatic washing machine, 10 units per day, 100 units in 10 days.

Second prize: one induction cooker, 20 units per day, 200 units in 10 days.

Commemorative Award: One barrel of washing powder, 100 barrels per day, 1000 barrels in 10 days.

4. The winner can claim the prize within 3 days from the date of winning.

5. Winners of the grand prize must pay 20% personal income tax, which will be collected and paid by Xinglong Mall.

6. The final interpretation right of this event belongs to xx Mall.

Activity 2: Mid-Autumn Mooncake Festival

1. Top Ten National Cake Gift Boxes: xx’s top ten mooncake brands are gathered together. If you buy a box, you can taste ten famous brand mooncakes across the country.

2. Four Mid-Autumn Festival gift-giving tips: unforgettable teachers, gift of acquaintances, leaders, family ties first, relatives, reciprocity, and friends

3. At 6 o’clock in the evening on June x, the “Happy Mid-Autumn Festival Shopping Festival” had a grand opening ceremony.

4. A large-scale song and dance party called "Mid-Autumn Festival Night" will be held from 18:30 to 20:30 on the evening of June x.

5. From x month x to x month x, the xx mooncake manufacturer will have a large-scale exhibition and special performance.

6. River Crab Exhibition, Famous Tobacco and Wine Exhibition, and Fruit Exhibition.

Activity 3: Related promotional activities

1. Department stores will give out gifts during the Mid-Autumn Festival.

2. Newlyweds' big campaign - wedding home appliance month, gold shop, men's and women's clothing, bedding wedding gifts.

3. On x month x day, Shoe City has a shoe shopping event of 99 yuan = 200 yuan.

4. Autumn clothing is fully available. 2022 Store Mid-Autumn Festival Activity Plan 3

1. Mooncake World

There are nearly 50 kinds of mooncakes from famous manufacturers and brands inside and outside the province. They are of high quality and good quality and are the best in mooncakes. Ideal buying world.

2. Shopping lottery to give away moon cakes

1. Anyone who purchases more than 50 yuan in the supermarket before 17:00 from x month x to x month x, 20xx can participate in the lottery.

2. The lottery will be drawn once for every 50 yuan with a valid shopping voucher. The amount exceeding 50 yuan will be calculated as a multiple of 50 yuan (the amount less than the multiple will not be counted), and the maximum number of draws is 10 times.

3. The lottery method is to place 60 table tennis balls in a lottery box, of which there are 6 prize balls (one first prize, 2 second prizes, and 3 third prizes), and 54 empty balls. , one ball is drawn at a time, and the winning ball is determined by the drawn ball (only one ball can be drawn at a time, any additional draws will be invalid and counted in the number of draws).

4. If the winning ball is drawn, the prize will be redeemed on the spot. The prizes are set as follows:

First prize: a mooncake shopping voucher worth 50 yuan.

Second prize: a mooncake shopping voucher worth 30 yuan.

Third prize: a mooncake shopping voucher worth 15 yuan.

5. The shopping voucher can only be used to purchase mooncakes in this building within the specified time. If it is not deemed to be automatically given up, no cash will be issued.

3. Mooncake Eating Contest Finals

Finals: September 12th at 2:00 pm.

The preliminary rounds are divided into groups according to the order of registration. The competition is divided into groups and eliminated. One winner from each group will enter the semi-finals.

For the semi-finals, the winners of the preliminary round will be divided into groups by drawing lots, with 3-5 people in each group. The competition will adopt a group elimination system, and one winner from each group will enter the finals.

The finals will be held individually, and the winners of the first, second and third prizes will be determined.

Competition rules: The building will provide three-month cakes of the same size and the same fillings, and see who can eat them all in the shortest time (swallowing, no obvious residue in the mouth after opening the mouth) (accurate), who will be the winner, if there is a violation, the competition results will be invalid. There are no restrictions on how you eat it.

There are referees and chief referees in the competition, and the results of the competition are determined by the referee on the spot. In the event of any dispute, the referee will be the final decision maker (all contestants who sign up will voluntarily and unconditionally abide by the provisions of this article).

Awards and prize settings:

1 first prize: x unit.

Two second prizes: x one piece each.

3 third prizes: x one for each. 2022 Store Mid-Autumn Festival Activity Plan 4

This year, x month x day is the Mid-Autumn Festival. In order to cope with the xx anniversary celebration, the consumption climax was detonated and released in advance, so for us, this is a good improvement It is a good opportunity to increase store sales, enhance the brand image of x mall and cope with the 2010 celebration.

This promotion should include a wide range of products, a large number, and a strong intensity, and use the duality of the festival to promote joint sales of products.

The specific content is as follows:

Event time:

x, xx (Friday) - x, x (Sunday)

Activity theme:

Family reunion to celebrate the Mid-Autumn Festival

Activity scope:

x shopping mall and Bayi store, x shopping mall shopping plaza, xx store< /p>

Activity content:

Supermarket’s Mid-Autumn Festival DM poster will be followed up simultaneously from x to x day

xx store’s Mid-Autumn Festival will be followed up simultaneously

Event theme: Moon cake + red wine x shopping mall will take you to celebrate the Mid-Autumn Festival

(Special categories such as gold, jewelry, cosmetics, and major appliances are not included in the event)

Event time: x month x day ( Friday) - x month x day (Tuesday)

Brief description of the event: Because the mall’s existing brands hold discounts on their own, x mall does not bear the cost, so the advertising highlights “giveaways on top of existing discounts” "Customers' psychological feelings are different. We can get activities that customers think are more affordable without bearing the cost. At the same time, we highlight the activity of sending mooncakes and red wine during the Mid-Autumn Festival, which is warmer and more appropriate for the festival. )

Activity content:

On the existing discounts of all brands

If you spend more than 200 yuan in cash on the same day, you can get another gift with your shopping receipt or receipt. A piece of "warm moon cake". (Individually packaged, worth about 8 yuan)

If you spend 500 yuan or more in cash on the same day, you can get another "Family Mooncake" gift box with your shopping receipt or receipt. (worth about 40 yuan)

If you spend 1,000 yuan in cash on the same day, you can get a free "Mooncake and Red Wine" gift set with your shopping receipt or receipt. (worth about 80 yuan)

Each store negotiates with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, the payment will be based on the actual number of gifts. In principle, each store will bear 50% of the cost with the participating brands.

"Mid-Autumn Festival with full moon, strong love x shopping mall" Mid-Autumn Gift Festival

During the Mid-Autumn Festival, special areas are set aside in each store to open up exhibition areas for Mid-Autumn product series. The categories of products on display include : Mooncakes, wine, gift boxes and other Mid-Autumn Festival products are available to facilitate customers to purchase in this area.

The product categories for the Mid-Autumn Festival series of products such as mooncakes, wine, gift boxes, etc. are selected and organized by each store. The location can be in a supermarket or a public area outside the supermarket. 2022 Store Mid-Autumn Festival Activity Plan 5

1. Event Organizing Committee

1. Responsible for: Board members, General Manager Office, Planning Department

2. Members: heads of various departments

2. Activity time:

September 16 to September 30

3. Purpose of the activity

< p> Taking advantage of China's traditional festival "Mid-Autumn Festival" and the second long holiday "National Day" for Chinese people to create a second sales peak in shopping malls, and to target the cold market after the long holiday to slow down and reduce the sales decline trend.

4. Activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day, and give big gifts!

5. Activity slogan:

Omitted

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6. Scene layout:

(1) Off-site layout:

Couplet at the gate: Thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day with joy. Horizontal couplet: Celebrate the National Day During the festival, a huge picture is hung on the outer wall: width: height = 10x13M to promote the content of the event; 8 red lanterns are hung above the door.

(2) On-site layout:

1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.

2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);

3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang tags at the top of Mooncake Street to enhance the atmosphere of Mooncake Street;

4. Hang corresponding palace lanterns on the main passages, elevator entrances, and mooncake piles on each floor; 300 palace lanterns.

5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisle of each floor; 1,000 hanging flags.

6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.

7. Hang a large (2.5 meters wide) lantern (made of KT board) in the center of the middle hall. Hang the square words "Happy Mid-Autumn Festival" below the large lantern, and then add other words. Ornaments.

7. Publicity Strategy

1. DM poster publicity (see attached table for specific operation details);

2. Television media publicity:

< p> A. Publicity content: mooncake launch, group purchase, bulk purchase of mooncakes and related activities;

B. Time: September 20-26;

C. Fee collection:

D. Promotional form: animated pictures and text.

3. Large banners and display boards outside the venue;

4. Announcement and promotion inside the venue;

5. Small banners to promote the content in crowded places in the community. : "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn bulk shopping hotline: Sanyuan x"

8. Activity strategy:

Activity 1. Shopping over 20 to retain happy moments

Activity time: September 1---September 30

Activity content: If you purchase more than 20 yuan in this mall at one time, you can present your computer receipt at the entrance of the mall New Bride Wedding Photography Consulting Office participates in the lucky draw.

Award setting: (can be determined according to actual situation)