Illustration of tea packaging design —— How to express the application of illustration in packaging design?

Who painted the packaging illustration of the oriental leaves in Nongfu Spring? It is made by Pearlfisher Company, a British designer. Nongfu Spring invited Pearlfisher to design the packaging image for its new product "Leaves of the East". This series of products will include four flavors: black tea, green tea, jasmine and oolong tea. Tea drinks have a huge consumer market in China, but at present, the packaging images of most similar products are similar. Pearlfisher was asked to design a brand-new and creative packaging image to help Nongfu Spring tea beverage stand out. China has the richest and deepest tea culture in the world, and the new design has selected some iconic images in the history of Chinese tea. Through these, we can inherit China tea culture and introduce it to modern consumers. The ship on the package of oolong tea marks the first merchant ship to transport tea to Britain. It was the arrival of this ship that made the British have a tradition of drinking afternoon tea, which has continued to this day. Compared with other tea drinks on the market, the structure, bottle shape and pattern design of this series of products are very special. Blister packaging makes the bottle look very transparent, symbolizing the high quality of the product. The words and patterns attached to the bottle combine the best styles of China and the West. Oriental leaves advertising copy: 1267 AD, steaming green tea to Japan; In Zhenguan 15, black tea was introduced to the western regions through the ancient tea-horse road; /kloc-in the 0/7th century, China Oolong was popular in Britain; Traditional China tea, magical oriental leaves. How to express the application of illustration in packaging design? Illustration, also known as illustration, as an important visual communication form of modern design, has been widely used in many fields of modern design and has become one of the important manifestations of packaging and product design. With its unique artistic charm and rich expressive language, illustration has been paid more and more attention by designers. At the same time, it has brought a refreshing experience to the packaging market and is deeply loved by the public because of its unique stylized performance.

There are various forms of illustration, and different brushes and designers have completely different styles. It is precisely because of the variability of its style that we can create packaging works with strong visual appeal on the basis of analyzing the attributes and characteristics of the goods themselves and drawing on the creative style of illustrations, as shown in the following figure. Illustration can express a completely different feeling from photography and create dazzling forms. The combination of illustration and packaging design gives designers great creative freedom, and designers can boldly try various styles of design: exaggerated painting style can highlight the characteristics of packaging, increase the interest of packaging, and is suitable for the packaging of creative products, as shown in the following figure 2. 1; Black-and-white sketch lines reflect the simplicity and naturalness of packaging, giving people a quiet and cordial feeling, which is applied to the packaging of humanistic goods, as shown in Figure 2.2; Illustrations of small fresh wind and healing wind give people a pleasing and warm feeling, which are deeply loved by women and are mostly used for packaging cosmetics, paper towels and other commodities, as shown in Figure 2.3 below. Illustrations with ethnic flavor, influenced by regions and customs, are often used in the packaging of tea and other specialty products, as shown in the following figure.

Illustration itself has rich artistic modeling language, and many styles such as aestheticism, realism and retro can be integrated into the packaging design of clothing, cosmetics and food, which not only meets the different emotional needs of different consumers, but also obtains good design and communication effects. Illustration packaging design gives people reverie through beautiful modeling, and guides consumers' associative feelings to convey information. The application of illustration in packaging endows packaging with new decorative forms and visual communication concepts, brings brand-new packaging means and visual effects to packaging design, and adds artistic charm and cultural connotation.

Design scheme of tea packaging box? This requires the design of each tea's own properties. Pu 'er is measured in years. The longer the collection time, the better the quality and the higher the value. Therefore, this kind of tea is best packaged by culture, or it can be illustrated with pictures and texts. The picture can be designed with historical inheritance as the core point. How to design tea packaging? Tea such as black tea can be rejuvenated, and packaging design can take the fashion and rejuvenation route. Personalized and differentiated styles can better reflect the characteristics of the brand, and also have brand positioning and consumer group selectivity. Therefore, market research and brand positioning are very important before making tea packaging, which can effectively determine the tonality of packaging design.