What are the means of new media operation?

Promote, promote and market products by using emerging media platform tools such as WeChat, Weibo and Post Bar. By planning brand-related high-quality and high-communication content and online activities, we can push news widely or accurately to customers, improve participation and popularity, so as to make full use of the fan economy and achieve corresponding marketing purposes. It can also be used as a window for enterprises and institutions to publicize and serve the outside world, and the promotion channel is the new media manager.

Weibo, WeChat, blogs, podcasts and other new modes of communication make everyone a publisher of information, express their views in a personalized way and spread the information they care about.

Extended data

The new media has various forms and rich expression processes, which can integrate words, audio and pictures, so that the content can expand infinitely in an instant, thus making the content a "living thing". Theoretically, as long as the computer conditions are met, a new media can meet the information storage needs of the whole world. In addition to its large capacity, new media also has the characteristics of "easy retrieval", which can store content at any time, and it is very convenient to find previous content and related content.

Compared with radio and television, only new media can be processed and released at any time without time constraints. New media presents content with powerful software and web pages, which can easily realize 24-hour online.

The new media is interactive, and the unique network media makes the relationship between information disseminators and recipients equal. The audience is no longer easily manipulated by the media, but can make more voices and influence information disseminators through the interaction of new media.

Baidu Encyclopedia-New Media

Baidu Encyclopedia-New Media Operation