How to effectively standardize the management of outdoor advertising and store recruitment?

In order to strengthen urban management, maintain a clean and orderly city appearance, and improve the cleanliness and beauty of shop signs and outdoor advertisements in the town, according to the Regulations of Shanghai Municipality on the Administration of City Appearance and Environmental Sanitation and the Measures of Shanghai Municipality on the Administration of Outdoor Advertising Facilities, combined with Zhao Xiang's reality, the implementation opinions for standardizing the management of shop signs and outdoor advertisements are as follows:

I. Work objectives

Further strengthen the management of the localized source of outdoor advertisements, standardize the signboards of stores in Zhaoxiangji Town, the setting of outdoor advertisements in the whole town and the procedures for approval and filing in advance, and carry out special rectification on the signboards and outdoor advertisements illegally set up in the jurisdiction to create a clean, orderly, civilized and orderly urban environment.

Second, the specific specifications

(1) store signboard

Enterprises, institutions and individual industrial and commercial households within the urban area of this Municipality set up all kinds of signs and signs with only the name, font size, logo and other contents in their business premises, which played a prompting role.

(2) Outdoor advertising facilities

Road signs, light boxes, anti-aircraft guns, neon lights, electronic display boards (screens), physical modeling, etc. Set in buildings, structures, venues and spaces owned by the public and others, as well as colorful flags, banners, balloons, etc. Set in a public place for use by others.

(iii) Relevant requirements

Shop signs and outdoor advertising facilities should conform to the setting norms, follow the principle of safety and beauty, coordinate with architectural style and surrounding environment, and complement each other with the overall urban landscape.

1, store signs should follow the principle of "one store, one brand, standard size, matching lighting, safety and firmness".

2. The content must be true and lawful, conform to the requirements of relevant laws, regulations and provisions, and shall not deceive or mislead consumers.

3. The setting shall conform to the requirements of urban streetscape planning and design, and the design, production and installation shall conform to the relevant technical, quality and safety standards, and shall not be shoddy.

4, words, Chinese pinyin, units of measurement, etc. Must comply with the relevant provisions, writing should be standardized and accurate, standardized words, no typos, no missing words.

5. Outdoor advertising facilities shall be designed by units with design qualifications, installed firmly, and maintained regularly to keep them clean, safe and beautiful. Patterns and characters that are obsolete, defaced, discolored, damaged or deformed, or whose lighting display is incomplete, shall be updated, repaired or removed in time; those that have expired and lost their use value shall be removed in time.

6, outdoor advertising facilities may affect the production and life of the masses, the applicant shall obtain the consent of the interested parties.

7. The specifications and colors of shop signs and outdoor advertising facilities should meet the relevant control requirements of our town to avoid conflicts with the overall facade style of our town.

Third, the division of responsibilities

(1) Urban Management Team (Zhao Xiang Team of Law Enforcement Brigade of Qingpu District Bureau of City Administration and Law Enforcement)

65438+

2. Shop signs and outdoor advertisements that are not set according to the examination and approval requirements shall be ordered to be rectified or dismantled within a time limit. If they are not rectified or dismantled within the time limit, they shall be given administrative punishment in accordance with Article 20 of the Regulations of Shanghai Municipality on the Administration of Urban Appearance and Environmental Sanitation.

3, the design, text, lighting display is not complete or damaged, defaced, corroded, old shop signs, outdoor advertising and other facilities, and urge the owners to repair, in violation of the provisions, shall be ordered to make corrections within a time limit; Those who refuse to make corrections shall be given administrative punishment.

4, for the existence of security risks or lose the use value of the shop signs, outdoor advertising, and urge the setters to dismantle. During the flood season, typhoon or rainstorm, strengthen the safety inspection of shop signs and outdoor advertisements; For outdoor facilities that have potential safety hazards or lose their use value, they shall be ordered to transform or dismantle them within a time limit; If it is not removed within the time limit, it will be forcibly removed.

(2) Office of Supervision and Insurance

Make a unified plan for the shops and outdoor advertisements in the whole town, and report to the higher authorities for record and registration.

(3) Industrial and Commercial Office

Verify the contents of shop signs and outdoor advertisements, and supervise the rectification of unregistered and unauthorized changes in contents.

(4) Finance Office

For shops and outdoor advertising facilities involved in the construction, renovation and maintenance of government departments, make good financial arrangements and implement financial guarantee.

(5) Safety Management Center

Conduct on-site safety supervision and inspection on related setup projects, conduct irregular inspection on established shop signs and outdoor advertisements, and notify the urban management team if there are hidden dangers.

(6) Joint Logistics Brigade

The members of the inspection team should supervise the implementation of the "responsibility system in front of the door" and related obligations for the problems found in the responsibility grid area, report to the town joint logistics command center in time, and hand them over to the urban management team for rapid disposal.

Four. Approval procedure

(1) store signboard

1, unified transformation of shop signs: if there is any change in the contents of shop signs, the required materials should be brought and reported to the urban management team for approval: in principle, the bottom plate should not be changed; If it is really necessary to replace the bottom plate under special circumstances, it shall be reported to the urban management team for approval.

2 new or renovated buildings need to set up shop signs, bring the required materials and report them to the urban management team for examination and approval.

(2) Outdoor advertising facilities

1, public outdoor advertising: bring the required materials, report them to the urban management team, and give a reply after consultation with the supervision office, the industrial and commercial office, and the party-mass office (publicity). If it involves the production of large-scale advertisements and the later conversion to commercial outdoor advertisements, it needs to be approved in the district.

2. Commercial outdoor advertising: bring the required materials to the district for approval.

3. If it is necessary to set up temporary outdoor advertising facilities for holding large-scale cultural, sports, commercial and other publicity activities, the setter shall formulate a plan for setting up temporary outdoor advertising facilities and report it to the town management team or district for approval. The setting scheme of temporary outdoor advertising facilities shall meet the requirements of relevant specifications, and the setting period shall not exceed 30 days.

Verb (abbreviation for verb) job requirements

(1) unify thoughts and raise awareness.

Strengthening the standardized management of storefront signs and outdoor advertisements is an important content for Zhaoxiang Town to consolidate a national health town, a national civilized town and a national beautiful town. It is also an important measure to improve the appearance of Zhao Xiang, keep the streets clean and tidy, and ensure the safety of citizens' travel. All member units should understand the importance of standardizing the management of shop signs and outdoor advertisements from the height of meeting the national health town review and maintaining the civilized image of the town, strengthen organizational leadership, give full play to the positive role of the unit, ensure the necessary human, material and financial input, and effectively implement this work.

(2) Clear responsibilities and make concerted efforts.

Each member unit shall formulate; According to the implementation opinions and actual situation, implement and take effective measures to actively promote standardized management. At the same time, we should firmly establish the consciousness of "playing a game of chess" in the whole town, and strengthen communication and cooperation between departments on this basis. It is necessary to give full play to the role of "joint logistics", further improve the operation mode, and establish a long-term mechanism for standardized management of store signs and outdoor advertising facilities.

(3) Regular supervision to promote standardization.

All member units should strengthen daily supervision, carry out joint rectification on a regular basis, and check whether the design, production and installation of shop signs and outdoor advertising facilities meet relevant technical, quality and safety standards, and whether they are regularly maintained to ensure safety, neatness and beauty. Timely rectification or removal of shop signs and outdoor advertising facilities that are not approved and do not meet the planning requirements.

(D) increase publicity and create an atmosphere.

Through issuing notices, door-to-door publicity and other effective ways, we will widely publicize the purpose, significance and requirements of standardized management of store recruitment and outdoor advertising, gain the understanding and support of the broad masses, actively create a harmonious atmosphere in which the masses participate and the owners cooperate, stimulate the sense of ownership in maintaining the city appearance and environment, and create a clean, orderly, civilized and orderly environment.