Small video copywriting and shooting skills

My sister, who made a small video for the first time, took part in a local competition and won the Excellence Award.

? Admire my sister's courage and action, and go to the competition while still studying. This is the second time she has entered the competition and won the prize for the first time.

? My sister used to do photography for a while. Because of the equipment, she didn't take part in the camera. She once said: filmmakers look down on TV dramas, TV dramas look down on local TV stations, and local TV stations look down on photography. I asked her why she said that. She said that their equipment is different, and the equipment for making movies is the most expensive. Because the equipment is different, the effect is incomparable. This, I have experience. Taking pictures with my mobile phone, I aim and aim, and my posture is in place, but the background can't be blurred and I can't take a macro shot. It's a matter of tools.

? We ordinary people have limited conditions, so let's make up for it with copywriting. So my sister took part in the competition for the first time. Although she didn't win the prize, she was inspired by others and knew how to impress people with stories. That time, with the click rate, it also gave her a successful experience. Let her have more confidence in the second competition. This time, she asked for advice and shot again and again, which was better than the last time.

? From my sister's shooting experience, I was inspired, and the field of training is very large. If I put it into practice in society, I can grow faster. If you practice slowly and come out slowly, it will be amazing. The process will be very slow and long. Without the support of timely feedback, you may give up after several failures.

Explore the copying and shooting skills of small videos as follows:

? 1. Copy of small video

? 1. Explain the purpose of the plan.

The purpose of short video production is to clarify the needs of enterprises.

? Learn more about the customer's company background.

? The most important thing is to know the background of this person and the image he represents in detail.

? According to the above contents, the overall purpose of the whole scheme is determined.

2. Target crowd positioning

? Locate the target customer base in detail.

? Determine the needs of the target population.

? Analyze the target customer base, analyze the target customer base of competing products, and check for missing items.

? Record and sort out the analysis results, and make full preparations for the copy.

? 3. Planning scheme writing

? Copywriting is the key and soul of short video production.

? Arrange the details of the short video and pay attention to the writing details.

? 2. Small video character shooting skills

1

? Character position setting

? People's background information to set the position, lens and fill light.

? Character position: placed in 2/3 of the picture.

2. Airspace

Camera location: Choose 2 or 3 cameras and choose pictures from different angles.

Shooting angle: the interviewee's line of sight is about 30-45 degrees away from the lens.

Close-up of the interviewee.

The camera takes a complete mirror image of the interviewee or a close-up of some expressions and actions of the interviewee.

? lamplight

? 2 hours after sunrise and 2 hours before sunset. The rest of the time, use auxiliary equipment such as reflector to adjust the light and shadow. Don't create shadows.

? When I know this, I can not only improve my video production, but also help my sister go further. My sister and I will also have more languages to deepen our sisterhood.