What is commercial photography?

The photography mentioned here mainly refers to commercial photography, especially advertising photography, which has a lot in common with news photography, artistic photography and other categories, but there are also some differences. For example, advertising photography is for others to see, not to impress consumers. However, general artistic photography or documentary photography does not necessarily require this. Photographs can be regarded as general works of art, and advertising photography has many manifestations. For example, artistic photography may be one of its manifestations.

Or from the basic requirements of graphic design to analyze. A good design work must first have visual appeal. In other words, it must satisfy people's "enjoyment on the retina". Graphic design, which is mainly used for advertising, must be visually attractive. People in modern society are surrounded by advertisements almost all the time. It is understood that in developed countries, a consumer is exposed to more than 1600 pieces of advertising information including TV, radio, street signs, newspapers and magazines every day.

In order to attract the attention of readers, spectators or pedestrians in such a huge advertising information group, it has several requirements. First of all, there must be a strong visual impact, including color and composition. The other is creativity. The so-called creativity is a novel idea and a creative idea. In layman's terms, it is an original good idea. Another important factor is to meet people's psychological needs.

Image is the best way to improve the impact of plane vision. Li Wei, a design scholar, once said that illustrations are an important element in the composition of print advertisements, which can form the individuality of advertisements, improve visual attention, greatly affect the communication effect of advertisements and leave a clear impression on people.

In terms of creativity, the creators of graphics-photographers and designers have mastered the initiative of creation to a great extent. Especially before the advent of computer technology, photographers and designers can control various effects on the plane. I don't know if you still remember, extra gum's print advertisement used creative methods. On the screen, a spoon was bitten by teeth, leaving neat teeth marks on the spoon, with the words "extra chewing gum helps to keep teeth healthy" written below. The success of this poster lies in that, first of all, it uses a big picture, and the whole picture is concise and clear, with strong visual impact. There is also its creative writing style, which is exaggerated: the selling point of extra chewing gum is to help keep teeth healthy, so the teeth are healthy enough to be bitten off with a spoon after chewing.