Webpage technical knowledge of Taobao artists.

Webpage technical knowledge necessary for Taobao artists.

With the rise of Taobao shop, there is a brand-new job in the design industry, that is, Taobao art design, but it is not a new skill, but actually a cross-application of graphic design and web design skills.

In addition to general graphic design skills, understanding and mastering web technology is also a necessary skill for Taobao artists. The specific contents include:

1, the principle of separating web page pictures from codes, the replacement of picture addresses, and the addition of links to pictures.

2. Familiar with table positioning and typesetting? Table nesting is the core content of web page table positioning. There is a great difference between web page table typesetting and WORD table typesetting. Generally, cells are not forced to be split, but layout adjustment is realized through table nesting.

3. What is the typesetting of words and pictures? Flow type, modular type or winding type need to be customized on site according to the characteristics of product description. The production of baby description must be practical, and it is forbidden to gild the lily.

4. Understand the characteristics of different typesetting forms and styles, such as picture slicing, picture background, inserted pictures, picture hotspots, etc.

5. Understand the CSS box model and use it? Embedding CSS format to beautify table typesetting; Or use HTML CSS instead of table positioning and typesetting.

6, the use of special effects code? Rolling code, customer service code, payment code, Taobao widget.

Related content:

Skill requirements

The following detailed skill requirements come from the training course for retired artists in Xiaoshan, Hangzhou:

The first part of the software foundation and code writing (important)

A: Photoshop is specially trained from beginners to experts (about 30 days).

B: Special training for Dreamweaver and flash from beginners to experts (about 15 days).

C: XHTML+CSS Web standard code enhancement training (about 10 days)

The second part is the application of color design theory in online shop art design (about 10 days)

Through the study of this course, students can establish a complete color application system, so that the color of design works can better highlight the theme of the works.

Lesson 1 Basic principles of chromatics; Three properties of light and color; Representation of mixed colors.

The second lesson is the physiology and psychology of color and its application in the color matching and design of online shop artists.

Color expression, color symbol, color connection and color preference.

The third lesson is the explanation and training of color contrast and color matching in the art design of online stores.

Lesson 4 Explanation and Training of Brightness Contrast and Color Matching in Art Design of Online Shop

Lesson 5 Explanation and training of purity contrast color matching in online shop art design

Lesson 6 explanation and training of regional contrast color matching in online shop art design

Lesson 7 The explanation and training of modeling contrast and color matching in online shop art design

Lesson 8 explanation and training of position comparison and color matching in online shop art design

Lesson 9 Rules and Methods of Color Harmony in Art Design of Online Shop

The third part is the application of graphic design theory in online shop art design (about 10 days)

Through the study of this course, students can master the basic knowledge of professional graphic design. Let the design works have more aesthetic value. )

1 lesson, basic graphics and performance characteristics of online shop art design.

The second lesson, the first principle of aesthetic feeling in album design: change and unity.

Harmony and contrast rhythm and rhythm

Symmetry and balance, proportion and division

The third lesson, the application of point, line and surface features in the art design of online stores.

Lesson 4 The Relationship between Form and Form in the Art Design of Online Shop

(The manifestation of composition design in online shop art design and its application in online shop art design)

Lesson 5 Interpretation and Training of Repetitive Composition Design

Lesson 6 Explanation and Training of Approximate Composition Design

Lesson 7 Design explanation and training of gradient composition

Lesson 8 Design explanation and training of emission composition

Lesson 9 explanation and training of specific composition design

10 Strengthen the explanation and training of composition design

Lesson 65438 +0 1 explanation and training of comparative composition design

Course 12 explanation and training of texture composition design

13 course space composition design explanation and training

The fourth part of the website actual combat special training courses (synchronous with other courses)

Picture processing skills of Taobao shop

1, PS image, image modification and repair

2.PS adjusts the color of the picture to produce special artistic effects.

3.PS filter effect, photo synthesis, post-synthesis of effect map, etc.

4, baby description beautification

B: Taobao shop style and color matching

1, Web page color matching skills and color expression

2. Shop color and style positioning and signboard production

C: Decoration design of Taobao shop

1, baby store LOGO, signboard, baby special effects design

2. Making Baby Details Page Hangzhou Departure Art Design Training

3. Wangpu shopping guide classification and description design

4. Wangpu logo and logo production and release.

5, Wangpu decorative template application skills

6. Wangpu Decoration Design Practice Hangzhou Departure Art Training

D: promotional advertising design of Taobao shop

1, code for overall image design of Taobao shop

2. Make online store promotional posters (poster design for online store specials, discounts, points, promotional products and other activities)

3. Taobao shop promotion contact: 22888537.

Part V Special Training Course on Commercial Photography (about 6 days)

A: Basic knowledge of professional digital SLR photography

1, aperture shutter sensitivity

2, photography composition, professional advertising photography lighting.

3, the setting and use of digital SLR camera

B: Commercial photography in actual combat.

1, clothing fabric shooting lighting

2, reflective items shooting

3, gold and silver jade shooting

;