I am a freshman, majoring in network and new media. Want to know and learn this major in advance, and recommend some introductory software and books. Thank you!

Digital Survival, Negroponte, Retro,1996,067972906.

The Spiral of Silence: Our Social Skin, Elizabeth Noel-Neumann, Peking University Press, 2013,9787301200346.

Public Opinion: A Study of Public Opinion Orientation, Chen Lidan, Shanghai Jiaotong University Press, 20 12, B00MA 15F4S.

Social Psychology (1 1 Edition), David Myers, People's Posts and Telecommunications Publishing House, 2016,9787110047.

The Art of Communication: Looking at People Inside and Looking at People Outside (revised edition of illustrations 14), Ronald B. Adler, Beijing Company of World Book Publishing Company, 2015,9787510077463.

Origin of Species (revised), Charles Darwin, Phoenix Publishing Media Group, 20 1 1 year, 97872 14067 173.

The era of big data: great changes in life, work and thinking, Victor? Meyer Schoenberg, Zhejiang People's Publishing House, 20 13, 97872 13052545.

Everyone's Time: Organizational Power without Organization, by Shaji, Zhejiang People's Publishing House, 20 15, 978721306721.

Mosaic: Social Network and Economic Action, mark granovetter, Social Science Literature Publishing House, 2065,438+05,2006. 54866.68868686667

Group Loneliness, by Shirley Turkel, Zhejiang People's Publishing House, 2014,9787213059841.

Trends in Data News: Unleashing the Power of Visual Reporting, Simon Rogers, Renmin University of China Press, 20 15, 97873002 1068 1.

The future of visualization: humanistic trend from the perspective of data, Erez Eden, Zhejiang People's Publishing House, 20 15, 97872 13068508.

Accurate news reporting: social science research methods that journalists should master (4th edition), Philip Meyer, Renmin University of China Press, 2015,9787300189239.

Cloud image of big data, David Fenreb, Zhejiang People's Publishing House, 2013,9787213058424.

The Beauty of Data, Qiu Nansen, Renmin University of China Press, 2014,9787300186122.

Detonating the community: the new 4C rule in the era of mobile Internet, Tang Xingtong, Machinery Industry Press, 2015,9787111493600.

Social economy: the driving force of future business in the era of mobile Internet, Kong Jianping, Machinery Industry Press, 2015,9787111500308.

Optimization: Efficient Practices and Cases of SEO Integrated Marketing, Social Media and Content, Auden, Electronic Industry Press, 20 12, 978712181337.

The simplest graphics and the most complicated information, Huang Huimin, Zhejiang People's Publishing House, 2013,9787213058219.

Great connections: how social networks are formed and their impact on human behavior, Nicholas? Christakis, Renmin University of China Press, 2013,7300166350.

Media Platform Theory: A Study on the Organizational Form of Emerging Media, Tan Tian, Renmin University of China Press, 2016,9780209470.

News Production under the Background of Media Convergence, Shao Ping, Zhejiang Gongshang University Press, 2013,9787811409062.

Social Media, Peng Lan, Renmin University of China Press, 20 15, 97873002 12555.

Operation concept and case analysis of Introduction to Data Journalism, Fang Jie, Renmin University of China Press, 20 15.

Revolution of New Digital Order, David Weinberg, CITIC Publishing House, 2008, 97875086 12928.

Integrated culture, Henry Jenkins, Commercial Press, 2012,9787100083133.

Cognitive surplus, Klesheki, Renmin University of China Press, 20 1 1 year, 9787300 148 120.

The new normal of data, Christopher Sudak, Zhejiang People's Publishing House, 2015,9787213065323.

Network Politics, Andrew chadwick, Huaxia Publishing House, 20 10/0,9787057316.

Photography required course (a set of 2 volumes), Zhongshan, Shi Linping, Chemical Industry Press, 20 15, 9787 12200286A.

Introduction to Data Journalism: Operation Concept and Case Analysis, Fang Jie, Renmin University of China Press, 20 15, 97873002 12555.

Graphic design and production: in-depth analysis of Photoshop CS6 design and production, Li Jinrong, Tsinghua University Publishing House, 20 13, 97872308058.

Principles of Color Matching Design, Editorial Department of Obsco, translated by Bao, China Youth Publishing House, 2009,9787500690351.

Managing Stephen P. Robbins, Mary Kurt;

The Long Tail Theory (USA) Chris Anderson

Winner in the era of big data? Meyer? Schoenberg

Changes in Media Forms (USA) roger federer

New Media Monopoly (USA)

Face to face with 50 website editors Dong Jiangyong and Li Boming;

Mobile Media: A New Revolution of New Media

Kuang wenbo

Database marketing (Tapp)

New Media Save Newspaper Industry (Chen Guoquan)

China Media Development Research Report (Luo Yicheng 20 13)

China Media Industry Development Report (Cui 20 15)

New Media Frontier (Hu 20 12)

Media Convergence: Triple Dimensions of Network Communication, Mass Communication and Interpersonal Communication (Dan Zhan Sen)

Internet plus's National Strategic Action Roadmap (Malaysia)