Traditional Culture Encyclopedia - Photography and portraiture - How to add multi-word video copy on Douyin

How to add multi-word video copy on Douyin

1. Upgrade Douyin and enter the app store to upgrade Douyin to the latest version.

2. Click the plus sign at the bottom of Douyin to start creating.

3. Click the copywriting area, come to the publishing page, and click the copywriting area at the top.

4. Enter the copy, and enter a long copy of up to 500 words in the copy area.

Douyin copywriting skills:

1. Learn to focus on hot topics.

Taking advantage of hot spots is a good method, but there are also tricks to "taking advantage". If you want Douyin copywriting to be attractive, it is very important to learn to break down Douyin hot spots and find a starting point.

2. Interactive copywriting.

Interactive copywriting is to stimulate the audience’s interest in interaction by enhancing somatosensory feedback, plot participation, content exploration, etc. In interactive videos, you can use interrogative and rhetorical questions, and leave more open-ended questions.

3. Suspense copywriting.

This type of copywriting usually tells half of the story, so after watching your video, users will start to wonder, speculate and look forward to what will happen next in the video. It makes people feel weird and itchy to watch, but they can’t help but watch it.

4. Paragraph copywriting.

The charm of paragraph copywriting is that the content is often just small and down-to-earth things that happen in life, and paragraphs can be written in words to surprise readers one after another.