Traditional Culture Encyclopedia - Photography and portraiture - What's the difference between news photography and advertising photography? (it can be said from the style and characteristics)
What's the difference between news photography and advertising photography? (it can be said from the style and characteristics)
The most important thing in news photography is authenticity, reducibility and timeliness. Simply put, the style of news photography is documentary and restoration; There is no clear technical regulation, and there are masters in all kinds of technologies, such as Eugene Smith and Aaron Renninger, all of whom are NB; Advertising photography, of course, belongs to a commercial activity that combines commercial artistry, and it is required to be more in line with the nature of the commodity itself. Advertising photography is carried out under this framework, so the style of advertising photography lies in beautifying goods and conveying the selling point (appeal) of goods. Of course, the techniques also have their own strengths, mainly the perfect combination of product appeal and artistic expression. thank you
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