Details of operating expenses of short video agency

The detailed expenses of short video agency operation include: planning and creative expenses, recording and post-production expenses, endorsement and copyright expenses, tools and services expenses, activity execution expenses, labor expenses, other expenses and extra expenses.

I. Planning and creative expenses

Including operation direction and content planning, creative scheme design, etc. Generally accounting for 10- 15% of the total cost.

Second, recording and post-production costs.

Including shooting equipment rental fees, photography and post-editing personnel fees, venue use fees, etc. Generally accounting for 25-35% of the total cost.

Third, endorsement fees and copyright fees.

If the operating content uses celebrity endorsements or quotes third-party materials, the corresponding copyright and endorsement fees need to be paid. This part of the cost depends on the project situation and can account for a large proportion.

Fourth, the cost of tools and services.

Including short video operation software service fees (such as Aauto's faster little red book, etc. ), data statistical analysis tool fees, etc. Generally accounting for 5- 10% of the total cost.

The implementation cost of verb (verb's abbreviation) activity

If joint offline activities are promoted, venue rent, layout fee, actor invitation fee, etc. need to be paid. This part of the cost also depends on the actual proportion of the activity.

Six, labor costs

Including the salary of content operation manager, operation director, content writer and community manager. Generally accounting for 30-40% of the total cost.

Seven. other charges

Including office space fee, transportation fee, entertainment fee, etc. Accounting for about 5% of the total cost.

Eight. extra costs

In addition to the above-mentioned basic expenses, according to the different modes and contents of agency operation, there will be different additional expenses, mainly including:

1, IP proxy operating expenses: related IP authorization fees need to be paid.

2. Celebrity endorsement fee: the endorsement contract fee reached with the star.

3.KOL endorsement fee: the manuscript fee to be paid for inviting influential KOL endorsements.

4. Soft article marketing expenses: the expenses for publishing soft articles for marketing promotion.

5. Technical service fee: service fee generated by high-tech applications such as AR/VR and artificial intelligence.

Therefore, the total cost of short video agency operation will vary greatly due to the different operation contents, methods, tools and technologies. Generally speaking, labor cost and content production cost are the main expenditure items. The specific cost composition still needs to be estimated and judged according to the actual situation of the operating project.

The above data comes from the future commune.