Traditional Culture Encyclopedia - Photography and portraiture - How did Sony Xperia ZR shoot those beautiful underwater advertisements?

How did Sony Xperia ZR shoot those beautiful underwater advertisements?

The main selling point of Xperia ZR is waterproof, so naturally some models have been looking forward to the water hem posture for some time. Foreign media learned some unknown behind-the-scenes stories by contacting Jeffery Richt, a Swedish photographer who filmed advertisements for Xperia ZR. The following set of videos will tell you the answer: (You can't see the video here) The Xperia ZR advertisement was shot in a swimming pool in Malmo, Sweden. Jeffery Richt revealed that the biggest challenge in shooting this advertisement is that models need to keep their eyes open underwater. Because of the chemicals in the swimming pool water, it is difficult for them to keep a happy expression. Finally, after several adaptive trainings, the model finally overcame the obstacles. My Photoshop before PS (top) and after PS (bottom) wants to highlight the underwater waterproof performance of Xperia ZR, and the shooting method used is my favorite selfie. To do this, it is not enough to have superb snapshot technology, but also to rely on strong post-PS capabilities. After post-processing, the following set of photos highly restored the underwater shooting scene (at first glance, it really felt weak). At the same time, the photos are retouched to highlight the joyful atmosphere. The following photos are assisted by tripods and braces, but they are not really finished by throwing the phone into the water. The angle of the mobile phone and the number and size of bubbles are important factors that affect the final effect. Photographers hope that the pool can achieve a medium buoyancy effect, so that bubbles will not rise to the surface of the water too quickly and disappear. Finally, drop the tripod and strap and replace them with desktop screenshots. It is precisely because of the cooperation of photography, lighting, venue, post-production and other departments that we can see a dynamic publicity picture. The so-called ten minutes on stage and ten years off stage is probably the reason. By the way, not only Xperia ZR, but also many promotional photos of Sony products were taken by this photographer. For more photos of Jeffrey Rich, you can click here.