Who is the founder of Kodak?

1963 February 28th is a memorable day in the world photography history. Because, on this day, 10 years later, Kodak finally launched a popular "automatic" camera to nearly 30 countries at the same time, which caused a sensation all over the world.

100 years, "Kodak" has become a worldwide name. Today, the value of its trademark alone exceeds 2 billion dollars, and the famous saying "Please press the shutter and we'll do the rest" was the first Kodak advertisement adopted by 1888 when the small box camera "Kodak 1" was put on the market in June. At that time, the price of this small box camera was only 20 dollars, which was affordable for everyone, so it attracted countless photographers.

Please press the shutter, and we'll do the rest. These beautiful and moving advertising words are all from Heismann Kodak, the world's largest photographic equipment company with total assets of more than 20 billion dollars. The color film produced by Kodak has been used by photographers and photographers all over the world, and it has completely reached the level of popularization.

George eastman, the founder of Kodak, with his down-to-earth style and extraordinary foresight, directed scenes of Kodak's wonderful moments, and spent his whole life creating the philosophy of "camera simplification" and "photography popularization". This accumulation of tradition has made Kodak's present high technology and created brilliant achievements that surprised the world.

George eastman 1854 was born in New York State. His father died when he was eight years old. He lives alone with his mother and two sisters, living in poverty and often without food, but his mother tries to make him study. All this left a deep imprint on young Heasman, and Heasman was instilled with the sense of independence from an early age. /kloc-when he was 0/4 years old, Hysmans had to drop out of school to help others to work in order to support his family.

At the age of 20, Heasman was employed by a savings bank in Rochester, new york, with an annual salary of $800. At this point, Hysmans' family is slightly better.

After having a regular job, Heismann, who has a strong interest in photography, scrimped and saved money to learn camera xerography.

188110/0. In October, Hysmans, 27, saved $5,500 and set up a camera dry-printing manufacturing company in Rochester, mainly producing dry-printing films. Before Hysmans came up with this idea, photography always used wet film, which was very troublesome, but the production of wet film was much simpler than that of dry version. Hysmans, who is fascinated by photography, has not flinched. He believes that he will succeed. This dry plate manufacturing company is the predecessor of Kodak Company in Heismann.

Hysmans carefully studied the structure and performance of the camera when making the dry version. He always wanted to make a simple camera. God helps those who help him. Seven years later, Hysmans finally developed a small pocket camera named "Kodak 1".

1889, the company changed its name to Heismann Company, and two years later it began to use the name of Kodak Company in Heismann.

Hysmans formulated four business principles at the beginning of his business, namely, low cost, mass production, advertising and facing the world.

In order to carry out his business principles and widely promote his products, george eastman started to open Hysmans photographic equipment company in London, England from 65438 to 0889. /kloc-entered the world market on a large scale at the end of 0/9, and set up sales organizations in Germany, France, Italy and other European countries, and soon established a sales network in Europe.

1895, Kodak sold a pocket camera for $5, which shocked the whole society and further laid the foundation for the rapid development of Kodak in Heismann.

At the beginning of the 20th century, Kodak's products have penetrated into South America and Asia.

1927, Heismann successively set up factories in Britain, Germany, Canada, France and Australia, and later set up a subsidiary in Brazil, specializing in the production of photographic paper, and established production facilities in Mexico; At the same time, the products are sold to 1 15 countries through sales companies or agents on five continents. At this time, Kodak has more than 654.38 million employees, and its agents and sales organizations in Heismann are almost all over the world.

Kodak's second largest market-China

On October 28th, 2003, Chairman Wu Bangguo of the National People's Congress Standing Committee (NPCSC) met Deng Kaida, Chairman and CEO of Kodak Company in Heasman, USA, and his party at the Great Hall of the People.

Wu Bangguo spoke highly of Kodak's efforts to develop Sino-US trade and technical cooperation, and appreciated the cooperation agreement reached between Kodak and China Le Kai Group. He said that the cooperation between Kodak and Le Kai not only helps to promote the development of photosensitive materials technology in China and promote enterprise restructuring, but also brings benefits to Kodak. It is hoped that Kodak will provide China partners with the latest technology and advanced management experience, and through the efforts of both parties, the competitiveness of the joint venture will be continuously enhanced to achieve a win-win goal.

Deng Kaida expressed satisfaction with the cooperation between Kodak and China. He said that the biggest advantages of doing business in China are the good investment environment provided by the China government and the excellent quality of local employees. The cooperation with Le Kai has enabled Kodak to find a breakthrough and new opportunities for cooperation with China. Kodak will continue to expand its cooperation with China in sensitive materials, digital cameras and medical remote diagnosis.

Hysmans Kodak, as an American company with a history of 124 years, quickly occupied 60% of the market share in China in just 10 years, with 9,000 chain stores, and China became Kodak's second largest market. What makes Kodak develop so rapidly and what kind of crisis this company has experienced in the past 100 years have attracted people's attention and thought. ...