Graduation thesis on modern graphic design

A brief analysis of the creative entry points of modern graphic design

Abstract: Modern graphic design is changing with each passing day. With the development and utilization of new thinking, new concepts, new technologies, new media, and new materials, Expressions are becoming more and more complex. In order to make graphic design a blockbuster, designers have to rack their brains every day and try every possible means to find the most appropriate point to make the design stand out from the crowd. This point is the best creative entry point. This article takes the path and means of creative entry points as the main analysis object and briefly describes my views.

Keywords: graphic design; creativity; entry point

1. Accurate definition of graphic design is a prerequisite for finding the entry point of creativity

Generally, design is divided into graphic design, three-dimensional design, and space design. Graphic design refers to a design that is artistic, functional, has corresponding scientific and technological content and has the characteristics of the times through the arrangement of text, graphics, colors and formats on a flat surface.

With the adjustment and development of modern technology and the continuous expansion of the design field, design is divided into visual communication, product design, environmental design, etc. Graphic design and visual communication design generally refer to the same scope. Many times, many people have great misunderstandings about graphic design and visual communication design. They think that they are two very different concepts, but they cannot tell the difference between them. Generally speaking, graphic design and visual communication design both refer to the design in two-dimensional space, but they are expressed from different aspects. Graphic design focuses on designing "things", while visual communication design focuses on designing for "people". But both are designed in a two-dimensional space, and then the information to be expressed is achieved by stimulating "people's" senses. Strictly speaking, graphic design has a slightly narrower scope than visual communication design. In addition to two-dimensional space design, visual communication design also includes three-dimensional space display design. Display design includes not only "objects" and "people", but also "site" and "time". Therefore, graphic design and visual communication design cannot be equated.

2. Finding the creative entry point is the key to good graphic design

Modern graphic design keeps pace with the times. The pace is constantly changing. With the development and utilization of new thinking, new concepts, new technologies, new media, and new materials, the forms of expression are becoming more and more complex. Designers have to always look for the most appropriate design entry point to make their graphic design stunning.

As graphic designers, how do we stand out in this dazzling and endless sea of ??graphic designs? How to meet the oncoming challenges in this wave of renewal and stand out from the crowd? This requires designers to have unique creativity, which not only shows personality but is also recognized and accepted by the audience. How to do this? One of the keys is to find the best entry point for graphic design.

Authorities believe that "a great graphic design is not what a good advertisement should convey; a great graphic design can change popular culture, and a great graphic design can start a business or save a company." Enterprise. "Some experts describe graphic design as a shaping process: creating a virtual image in the minds of the audience and constantly making this image clearer and stronger. In this process, the works designed by designers are the medium for businesses to gain a foothold and develop in the market. Whether thinking from a commercial or non-commercial perspective, the key to great graphic design lies in creativity; the essence of creativity is change, even subversion. Therefore, finding the best creative entry point is the key to good graphic design.

3. Paths and means of creative entry points

1. The constituent elements of graphic design are the direct entry points of creativity. Channel

The elements of graphic design include: text, color, and graphics.

The text in graphic design works is no longer just about conveying information and expressing content in terms of meaning, but can also pursue personalized and stylized form language in terms of form, so as to achieve the overall design of the work. Specific indications of sexual status. When text is used as an element in graphic design, the shape, size, position, arrangement, and rhythm of the text can all convey specific information. As a visual symbol like points, lines, surfaces, and colors, under the arrangement of form, it becomes an inseparable design element in structure, thus giving the text a deeper and richer connotation.

Color is a silent language that can convey the information the designer wants to convey to the audience through its warm and cold tones, brightness and purity, color harmony, contrast, size, area, location, etc. It can reflect a certain national culture, convey joy, anger, sorrow, joy, sweetness, bitterness, and express human feelings. Reasonable use of color can convey the best design theme information to the audience.

Graphics, also known as illustrations in graphic design, are an essential component of modern graphic design. There are various forms of illustrations, including photography, painting, composition graphics, etc.

For example, using photography works for advertising, using it as the main body of advertising design, and recreating it as an artistic expression form, its clear and clear visual image is more direct and readable than words, symbols and abstract forms. This is because A plotted gesture to illustrate its advertising theme, so the design can make full use of the element of graphics to directly enter the graphic design theme.

The reasonable arrangement of text and graphics is also a channel for graphic design creativity. I classify it as one of the elements of graphic design.

2. The accurate positioning of design goals is the main channel for creative entry points

When we do graphic design, especially commercial graphic design, there is always a core point for the formation of creativity. Support, this core point refers to the three levels of consumers, market dynamics, and production positioning. It is the core goal of design and the main channel for creative entry points.

Transfer