How can clubs attract more new students when they welcome the new year?

In my understanding, a community is a product, and an excellent manager needs to complete a process from development to organizational structure to production and marketing. Therefore, to attract good developers, we must first have good ideas. In other words, finding an adjective or a sentence can excite your target group. This can't be piled too much. How to keep others after attracting everyone's attention? Taking the photography department as an example, it can be speculated that many people join this club because they want to learn photography or just like photography, so they must have real materials, such as Daniel, who is very good at photography, or have business cooperation with photographic equipment manufacturers, or have a platform to publish and display their works.