How to make an online to offline in the low-frequency consumer industry?

In fact, many O2O low-frequency consumption is booming, but low-frequency consumption belongs to industries with weak attention. If you don't need it recently, you rarely pay attention to relevant information, so it gives people a quiet feeling.

Many low-frequency and large-value consumption around us are done through the Internet, such as decoration, building materials group purchase, wedding photography, wedding, moon club, immigration, used car trading, etc ... Only some of them are slow to develop, and you don't think this is O2O when you consume, some of them are primitive, and even businesses don't realize that this is O2O.

O2O essentially accumulates popularity online and concentrates consumption offline, so low-frequency mass consumption is very suitable for online to offline.

1, low-frequency large-scale consumers are usually very scattered, and merchants are not well known. It is not cost-effective to advertise on a large scale or to open too many chain stores. If consumers are gathered online and offline, and offline sales are concentrated, a lot of costs can be saved.

2. Low-frequency and large-scale consumption is usually professional, which requires long-term explanation by sales consultants and on-site trial or experience by consumers. This is the reason why low-frequency large-scale consumption is not suitable for B2C modes such as Taobao JD.COM (think about decoration, building materials group purchase, wedding photography, wedding, moon club, immigration and second-hand car trading, which are not selling well in Taobao JD.COM. COM)。

3. Low-frequency large-scale consumption itself has low consumption frequency and consumers have a long hesitation period. Just look at the popularity of Red Star Macalline and IKEA next door. O2O, which concentrates people in online stores, can create a "snap-up" atmosphere, making it easy for consumers to place orders impulsively or over budget.

4. From the consumer's point of view, many low-frequency and high-consumption businesses are not well-known, so it is difficult for consumers to quickly choose highly professional goods or services. O2O allows consumers to choose businesses through the platform, which is more secure. At the same time, the sharing mode of forums, circles and other O2O platforms also let consumers know a lot about consumption.