38th Women’s Day Cosmetics Activity Plan

In order to ensure that activities are carried out scientifically and orderly, it is often necessary to prepare an activity plan in advance. The content and form of the activity plan must be developed around the theme of the activity, and ultimately achieve the purpose or meaning of the activity. How should we develop an activity plan? The following is the 38th Women’s Day cosmetics activity plan I compiled for you. It is for reference only. Let’s take a look. 38th Women's Day Cosmetics Activity Plan Part 1

1. Activity theme:

Happy Women's Day "Beautiful Passbooks" will be given away

2. Activity purpose: < /p>

The Women’s Day promotion is one of the most important activities in cosmetics promotion activities, and it is also the first important activity in the new year. Through this activity, we should stimulate consumers’ shopping desire and prepare for the new year’s sales. Get off to a good start.

3. Activity time:

March 5th to March 12th

4. Activity content:

(1), During the event, anyone who enters the store will receive a "Beautiful Passbook" (can be used as a cash equivalent of 10 yuan).

(2) If you spend 38 yuan or more, you will receive a "Beautiful Passbook" + a CCTV advertising brand Laifei hand cream worth 38 yuan.

(3) If you spend 138 yuan or more, you will receive 5 "Beautiful Passbooks" + a box of CCTV advertising brand Laifei's Magical Nude Makeup BB Cream worth 98 yuan + weekly care.

(4) If you spend RMB 238 or above, you will receive 8 "Beautiful Passbooks" + Zi Kelu Eye Kit + Monthly Care worth RMB 118.

(5) If you spend 338 yuan or more, you will receive 12 "Beautiful Passbooks" + a bottle of CCTV advertising brand Laifei's reverse time and space crystal eye essence worth 168 yuan + monthly care.

(6) All "Beautiful Passbooks" can only be used for future purchases. For every 50 yuan spent, you can use one "Beautiful Passbook", and one "Beautiful Passbook" can be used to offset 10 yuan. "Beautiful Passbook" is valid until September 1, 20XX.

(7) If your birthday or wedding anniversary falls on March 8, you can go to our store with relevant documents to receive an original product of the popular CCTV advertising brand worth 69 yuan.

(8) Members who are present can enjoy double points + a Zikeru women’s travel set worth 25 yuan.

5. Implementation steps:

(1) Two days before the event, members will be notified of the content of the event by text message and send holiday blessings.

(2) Prepare the "Beautiful Passbook" card and customer registration booklet to clearly record the customer's consumption.

(3) Two days before the event, posters and x display racks for the event will be displayed in prominent locations and at the entrance of the store.

(4) Distribute flyers around the store during the event.

6. Cost budget:

Card fee 300 yuan p>

1. Activity theme: March 8th Women’s Shopping Festival (modified according to the actual situation of the store)

2. Activity time: Started on March 1, XX, the specific time will be based on local conditions and location Depends

3. Purpose of the event:

A. Increase the amount of micro powder on the store’s WeChat public platform, and enhance the store’s public attention and brand awareness.

B. Increase fans and customer flow through road shows, improve store sales performance, and double sales performance.

4. Activity content:

1: 32% off the second item of all new products

Purpose: to increase the association rate and increase the sales share of new products. Can digest old products in stock.

Note: The first new product purchased at the site is full price, and the second product is 32% off, which is equivalent to 39% off. Please pay attention to calculate the profit according to the purchase price of the goods. If the purchase price is high, some brands can be set up to participate in the event.

2: All new products have a stored value of 138 yuan, which means you will get 200 yuan back (deposit 138 yuan into your membership card to get 200 yuan) Purpose:

1. Add new members to the store and expand membership Quantity

2. Improve membership benefits and retain old customers

Description: Purchase all new products worth 200 yuan for only 138 yuan, which is equivalent to about 30% off. (General customers will not buy exactly 200 yuan of products. The more they buy, the higher the discount.) The stored-value card can be used cumulatively, that is, if you recharge 138 yuan, you will get 200 yuan back, which can be used cumulatively.

3: Instant discount of RMB 38 for all new products over RMB 138

Purpose:

1. To stimulate low-priced products;

2 , The sales volume of high-priced items has increased;

Description: 138 will be immediately discounted by 38, which is equivalent to a 22% discount. Please set the full discount share according to the market and product conditions.

*Attention should be paid to product price design. Products that need to be digested can be set to 138, 148, 158, etc., which is not much higher than 138 yuan. Also, set some supporting items, and set the project price to 135, 130, etc. to facilitate sales staff. Make comparisons and stimulate sales with pre-designed featured items. Jewelry store 3.8 festival activities.

4: If the total consumption reaches 238 yuan, you can redeem it for 38 yuan.

Purpose: to increase sales and reduce inventory.

Description: Set up a 38 yuan redemption area. Products with a large inventory and can be shipped at 38 yuan are set up. As long as the audience spends 238 yuan or more, they can add 38 yuan to any purchase in this area. Shop. And mark the price of the product in the 38 yuan area if you have not spent more than 238 yuan. If the original price is 88, if you spend more than 238 now, you can get it by adding 38 yuan. (Can be accumulated)

5. Sweep half the sky with colorful butterflies flying all over the sky (in conjunction with previous activities, held at the same time) Pay attention to accounting profits Scan the QR code to follow our WeChat official account and you can go to the store or counter to receive an exquisite butterfly brooch Only, if you reply, you will get a 38 yuan electronic cash coupon (the 38 yuan electronic cash coupon can be used in the store when you spend 338 yuan or more). Purpose: to increase the number of WeChat fans of our store and boost sales.

Note: When designing this activity, the content of the activity must be explained to customers, so that customers can take advantage of it and come to the store to make purchases. Jewelry store 3.8 festival activities.

5. Activity format:

1. The store launches 38 promotional activities in an all-round way

2. Store atmosphere marketing to build morale

3 , Store innovation uses the new product outdoor experience event as an event promotion platform, and cooperates with the host to promote the event to attract customers

4. Carry out road shows to increase fans, scan the QR code to follow customers and receive colorful butterflies. 38th Women’s Day Cosmetics Activity Plan 3

1. Purpose of the activity:

To use the 38th Women’s Day to attract the popularity of xx, create a second sales peak, and enhance the brand image of xx. And we have targeted the cold market after the long holiday to slow down the sales decline trend.

Activity theme:

On Women’s Day, good gifts will never stop

Activity content:

1. Lucky draw

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Participants: limited to 64

Contest time: March 7th and 8th

Registration method: As long as the purchase exceeds 50 yuan, you can present your shopping receipt on site Sign up to participate.

Prize settings:

Two first prizes each will receive a set worth 248 yuan

Three second prizes will each receive a bottle of hydrosol worth 68 yuan

5 third prizes each will receive a facial cleanser worth 28 yuan

54 participation prizes. All participants will receive a discount card worth 10 yuan.

2. Get a 30 yuan coupon when you spend more than 100 yuan, buy more and get more!

The 30 yuan coupon can only be used when you spend more than 100 yuan.

Event promotion

1. In-store poster: (activity content)

2. Banner: xx

3. Telephone invitation to old customers

4. Words flying on TV: xx Women’s Day, good gifts are given out non-stop, buy 100 and get 30 free

5. Small banners are used in communities and places with dense crowds to promote, with the content as above .

Scene layout

1. Outside the store layout:

Women’s Day poster

2. In-store layout

< p> Placement of herbal tea: Assemble a gift box, the most conspicuous place in the herbal tea cabinet.

xx Placement: An obvious sign is placed next to each product with indications written on it.

Cosmetics placement: beautiful and novel. 38th Women’s Day Cosmetics Activity Plan Part 4

xx International Products: March 8th Festival—“A double gift specially prepared for women”

Time: March 8th - March 15th .

Activity content: During the activity period, consumers who purchase 500 yuan of products from xx International will have the opportunity to receive the following gifts:

1) 1 mobile phone with a market value of RMB 1,500 left and right (limited to 1 place);

2) 1 mobile phone recharge card with a market value of RMB 100 each (limited to 5 places);

3) 1 Xiuzhiyan sunscreen The market value is RMB 68 (limited to 54 places).

Operation details:

1) First, display the prizes for participating in this promotion (1 mobile phone, 10 recharge cards) in a prominent position, and put the consumer’s mobile phone number Put it into the lottery box together with the prize number as a lottery database;

2) When consumers purchase products over 500 yuan, fill in the customer’s mobile phone number on the lottery ticket and put it into the lottery box; and give it as a gift Consumers receive a scorecard as a lottery voucher.

(The scorecard can be used for lottery points later)

3) On the last day of the event on March 15, hire a notary from the National Notary Office to supervise and send a complete set of lottery cards (prize number and customer’s mobile phone number) Put it into a sealed lottery box;

4) Under the supervision of the National Notary Office, the winning card number will be drawn;

5) The winning prize will be based on the prize drawn by the customer Get the number. Consumers who draw their mobile phone numbers can get a bottle of xx sunscreen.

Key tips for the event

1. Customers who spend more than 500 yuan can get a scorecard and participate in the lottery with their scorecard.

2. Customers who participate in the lottery must fill in their mobile phone number as the lottery ticket number.

3. For details on the use of scorecards, please refer to the points and usage details.

4. The factory barcode of the mobile phone is used as the first prize number, the recharge card number is the second prize number, and the customer’s mobile phone number is the third prize number.

5. The lottery must be drawn on the last day of the event, that is, March 15, and will be held at the entrance of the store, equipped with a host, audio equipment, etc.

6. Distribute a large number of promotional leaflets and advertisements during the event; decorate inside and outside the store to create an event atmosphere and welcome consumers to participate.

7. A total of 60 consumers must draw prizes in the lottery. If the store does not accumulate 60 consumers during the event time, the event time can be extended.

Incentive promotion

Activity time: March 1-15

Activity target: women

Activity structure: Looking for beauty - beauty Woman—My Beauty Salon

Activity method: Under the unified theme, it will be carried out in stages and completed one by one.

The first stage: No. 1 to No. 7, looking for beauty and signing up to participate in the selection of beautiful women.

The second stage: On the 8th, the large-scale theatrical performance of "Decorating a Beautiful Life".

Three stages: No. 9-14, interviews with beautiful women.

Four stages: No. 15, integrity beauty selection. 38 Women’s Day Cosmetics Activity Plan Part 5

In order to better show the style of urban women, establish the image of urban women with a healthy and energetic mental outlook, and cultivate our women’s teamwork spirit, use healthy In order to devote ourselves to work in physical and mental quality, this fun sports meeting is specially organized

1. Event time:

March 8, 20xx

2. Activity location

The backyard of the urban district government compound

3. Participants

Women from various units in the district and women from the community

4. Activities:

1. Tug-of-war (10 people per team)

After the game starts, the athletes on both sides of the rope use their strength at the same time to pull the opponent across the river boundary specified in the arena to win.

Rules:

The competition adopts 3 rounds and points round-robin system. Each round is won by one round. Each round can last up to 2 minutes. If the winner cannot be decided within 2 minutes, the round ends.

2. Squat jump relay (8 people per team)

Posture at the start: Athletes should face the track, squatting at the starting line with their arms back to back.

Rules:

(1) After hearing the command, the first group squats and jumps from the starting point to the finish line.

(2) After both people jump over the finish line, they jump back to the starting line, and then the second group proceeds, and so on.

(3) During the competition, the two people cannot separate their arms while holding hands. If they separate, they must keep their arms connected before continuing the game.

Timing and ranking: The last group returns to the starting point for timing. The one who takes the least time wins.

3. Thread the needle.

Method:

A group of several people stand behind the starting line. After hearing the command, they quickly run out to the midpoint, pick up the thread and pass it through the five pinholes, and quickly return to the starting point according to the time. Ranking.

Rules:

(1) A thread must pass through five pinholes, otherwise the score will be invalid.

(2) It must be completed on your own track. If it affects the results of others, it will be invalid.

(3) The distance is 30 meters. < /p>

There are individual awards in the competition: the top three in each activity.