People-oriented corporate culture construction

With the transformation of modern enterprise management mode and strategy, the content, focus, direction, management mode and method of human resource management have also changed greatly. In this change, corporate culture has become the guarantee of effective human resource management. Let's take a look at the construction of people-oriented corporate culture.

2 1 century, with the development of knowledge economy and economic globalization, the competition among enterprises is increasingly manifested as cultural competition. In this case, in addition to a clear development strategy and planning, we should rely on the cultural construction of enterprises to implement internal and external image projects and create a good external environment for the development of enterprises in society. The research, application and practice of corporate culture are particularly important. Create a people-oriented and innovation-oriented corporate culture. It is reflected in the values, morale and communication style of the enterprise, and also in the behavior habits of all employees. Corporate culture plays an increasingly important role in the survival and development of enterprises, becoming the cornerstone of enterprise competitiveness and the key factor to determine the success or failure of enterprises.

First, the cohesive function of corporate culture

Corporate culture is the adhesive of enterprises, which can closely link and unite employees and make their purposes clear and coordinated. The fundamental goal of an enterprise is to unite the foundation of employees. Only when the goal is chosen correctly can the interests of the enterprise and the vast majority of employees be unified, which is a win-win goal for both the collective and the individual. 2. Guiding function. Orientation includes value orientation and behavior orientation. Enterprise values and enterprise spirit can provide enterprises with long-term significance and a wider range of correct direction, and provide basis for enterprises to formulate basic competitive strategies and policies in market competition. Corporate culture innovation, especially concept innovation, is very important for the sustainable development of enterprises. 3. Incentive function. Motivation is a kind of spiritual strength and state. The internal cultural atmosphere and value orientation formed by corporate culture can play the role of spiritual encouragement, mobilize and stimulate employees' enthusiasm, initiative and creativity, induce people's potential wisdom, give play to employees' ability, and improve the self-management ability and self-management ability of all departments and employees.

In order to survive and develop in the new situation, enterprises must create their own corporate culture, so how to promote the construction of corporate culture?

Second, let employees identify with corporate culture.

Employee participation and recognition of corporate culture is the key. When it comes to corporate culture construction, some employees often think that this is a matter for top management and leaders, and it is one-sided to limit corporate culture to high-level culture and image culture. Corporate culture is not only the high-level opinions, but also the image culture, but the values and behaviors of the whole enterprise. Only the corporate culture that everyone participates in and agrees with is a valuable corporate culture. A good cultural atmosphere can often produce an incentive mechanism. In a competitive environment, we should not only educate and train employees, but also let them realize the profound influence of our corporate culture on their lives, and let them feel the recognition of their work through corporate culture, thus increasing the cohesion and centripetal force of the enterprise and playing the role of flexible repair. The core of corporate culture is to create the same values. Excellent corporate culture is to create a cultural atmosphere in which everyone is valued and respected, so that every member's contribution will be appreciated and encouraged by employee-level leaders in time, thus encouraging employees to devote themselves to realizing self-worth and enterprise development and keep making progress. In order to get the recognition of all employees, we must first solicit the opinions of employees, and senior managers of enterprises should create various opportunities for all employees to participate in and discuss corporate culture. Form a culture suitable for your own enterprise and publicize it widely, so that all employees can know how the corporate culture is formed and how to further develop it.

Third, * * * establish a humanized corporate culture.

The construction of enterprise culture should be people-oriented. Only by establishing the people-oriented concept can enterprises become stronger and bigger in the fierce market competition. Only when employees love their own enterprises and think that only their own enterprises can reflect their own life value will they regard enterprises as their homes. The essence of corporate culture construction is people-oriented, which stimulates the potential of employees, improves their overall quality, mobilizes their wisdom to the maximum extent and realizes their all-round development. The construction of enterprise culture emphasizes people-oriented management, and its fundamental significance lies in determining the central position of people and cultivating talents that meet the requirements of enterprise development, so as to achieve the highest level of integration between people and enterprises. Excellent corporate culture will eventually be manifested through the people in the enterprise. Therefore, whether people's consciousness and creativity can be brought into full play and whether people's value can be reflected has become the key to measure the success of corporate culture construction. Create a good working environment for outstanding talents. The construction of enterprise culture is to create an environment for outstanding talents in enterprises to stand out. Through the implementation of the talent strategy, we will strive to create a good atmosphere of respecting knowledge and talents, strive to create a humanistic cultural scope centered on relying on people, caring for people, shaping people and activating people, cultivate a corporate culture recognized by all employees, build a platform for employees to realize their self-worth, and fully mobilize their enthusiasm and initiative.

To sum up, the similarity of successful enterprises lies in their unique cultural construction system, leading ideas, values and beliefs. Through the construction of corporate culture, we can find that we can establish and cultivate an enterprise's expected personality, entrepreneurial spirit, quality awareness, service orientation and flexible response quality and style.

Analysis and summary of people-oriented corporate culture construction;

In modern enterprise management, corporate culture construction is one of the most important contents, which plays a very important role in promoting the survival and development of enterprises. At present, the effect of corporate culture construction will determine the rise and fall of enterprises. Corporate culture is formed in the long-term development process of the enterprise, which is recognized by all employees and has the value concept, code of conduct, spiritual civilization and moral norms with corporate characteristics. The core of corporate culture construction needs to be people-oriented, which is the starting point and foothold of corporate culture construction, thus promoting the truly stable and healthy development and progress of enterprises. This paper analyzes and studies the construction of people-oriented corporate culture.

Key words:

People-oriented; Corporate culture construction

The trend of globalization in today's society is gradually strengthening, and the competition among enterprises is becoming increasingly fierce. Many enterprises have realized that talents are the key to the future development of enterprises, and the improvement of enterprise strength and competitiveness cannot be separated from talents. Talent is the driving force of enterprise development. With the rapid development of social economy, enterprises should strengthen the introduction of talents, take effective measures to retain talents, create a good working environment for talents, formulate a scientific management system and show the charm of enterprises. People-oriented corporate culture construction is an effective way to retain talents and promote the stable development and construction of enterprises.

First, the importance of people-oriented corporate culture construction

Enterprise is an important part of society, which helps to promote the progress and development of market economy. Adhering to people-oriented in the construction of corporate culture is an important embodiment of Scientific Outlook on Development. Man is the most important and active factor to promote enterprise progress and social development. Without people, the scientific development of enterprises cannot be realized. Therefore, enterprises should create a good environment for employees, realize their own value, and promote the good development and progress of employees. People-oriented enterprise culture construction can embody the people-oriented concept in enterprise management, which is helpful to improve the enthusiasm of employees and make them give full play to their enthusiasm in their work. People-oriented cultural construction helps employees to establish the concept of economic benefits, so that employees can work hard and contribute their thoughts and strength. People-oriented corporate culture construction promotes the development of employees' personality, enhances employees' sense of belonging and ownership, and actively participates in their work, thus strengthening the management effect of enterprises.

Second, the people-oriented status of corporate culture construction

There are still many problems in the current enterprise culture construction. Some enterprises trust experts and scholars too much in cultural construction, which leads to inadequate employee participation. They emphasize the role of entrepreneurs, think that corporate culture is equal to entrepreneurial culture, and deny the promotion of employees to corporate culture construction. I feel that employees are just practicing the culture of entrepreneurs, which makes the construction of corporate culture lose its real subject. Corporate culture is divorced from employees, and corporate culture cannot express the values and demands of employees. Many employees even feel conflicted and dissatisfied. Some enterprises are willing to copy the corporate culture of western countries in cultural construction. Ignore the rich and long history and culture of China, and ignore some successful experiences of enterprises in China, and lose the local national culture in the construction of enterprise culture. Employees in enterprises face strange and alienated foreign cultures every day, which will naturally produce a feeling of resistance and disgust. Employees are not close to corporate culture, and corporate culture cannot comfort employees, which makes corporate culture lose its humanistic value. In the construction of corporate culture, the concept of people-oriented is relatively weak. In enterprise management, people-oriented is an important criterion to regulate the behavior of enterprise employees. Employees are an important force in the development of enterprises. We should respect, trust and care for employees, strengthen their education and training, and make them contribute more value to the development of enterprises. However, in practical work, employees pay more attention to the establishment of multi-antenna network, which is recognized by leaders and colleagues, while enterprise cadres care about the relationship between superiors and subordinates and establish their own prestige. In this case, human feelings must be greater than jurisprudence, scientific management will give way to personnel management, and people's attention will gradually decline.

Third, people-oriented corporate culture construction countermeasures

1. Implement the main responsibility of building a clean and honest party style and create a good corporate culture atmosphere. In the development of traditional enterprises, there is obvious grade difference between leaders and employees, which makes employees tied to their work and unable to play their real value and role, which is not conducive to the long-term development of enterprises. Therefore, enterprises should create a relaxed, harmonious and equal corporate culture atmosphere for employees and promote leading cadres to perform their duties? One post and two responsibilities? Integrate anti-corruption into the whole process of the company's production and operation. Take the post clean government education as the breakthrough point, innovate the education form and base on the post? Looking for risks, discussing risks and avoiding risks? Improve the pertinence of education. It is necessary to carry out the construction of collaborative supervision mechanism, supervise and inspect the operation of collaborative supervision mechanism, boldly innovate the form and content of supervision, and improve the effectiveness of supervision. Seriously accept professional ethics complaints and reports, regularly carry out quality services and unannounced visits, make full use of real-time supervision, online inspection and other means to improve the coverage and timeliness of inspections and continuously improve the level of professional ethics construction. It is necessary to comprehensively prevent duty crimes, strictly investigate and deal with sensitive and important letters and visits, and improve letters and visits? Auxiliary? Mechanism.

2. Absorb China's advanced ideology and culture. The construction of corporate culture needs to proceed from the actual situation of enterprises, fully absorb the essence of China's traditional ideology and culture, and promote the smooth construction of corporate culture. China Confucian culture advocates diligence and dedication, which has a positive guiding role in the construction of modern corporate culture. Ren? 、? Righteousness is the core of Confucian culture. Ren? It is emphasized that it is beneficial for enterprises to improve employees' sense of ownership, let employees relate themselves to the survival and development of enterprises, and satisfy customers in their business work? Ren? , only do it? Ren? Only in this way can we attract more consumers and promote the realization of economic benefits of enterprises. In the Confucian moral code? Righteousness means asking people to do what they think is reasonable and not to violate it while pursuing their own interests? Justice.

3. Enhance the soft power of enterprises and condense the positive energy of the company's scientific development. It is necessary to deepen the construction of corporate culture, actively carry out the creation of corporate culture demonstration sites, and create characteristic achievements with demonstration effect and promotion value through the four-stage model of pilot, study, promotion and consolidation to promote the deep planting of corporate culture. We should solidly promote the creation of civilization and carefully safeguard it? Jiangsu Civilized Unit Online? Information platform, timely display the achievements of company civilization creation. Strengthen the construction of moral lecture hall, walk into liyang city moral lecture hall through moral micro-stories, spread the positive energy of advanced employees, guide employees to join Suntech's practice, and consciously develop good behavior habits. It is necessary to comprehensively deepen the management of social responsibility, actively tap the highlights of cadres and employees in fulfilling their social responsibilities, and encourage employees to consciously participate in fulfilling their responsibilities. Strengthen communication with government departments and news media, strengthen the publicity of the company's positive image, improve the collection, analysis, judgment and early warning process of public opinion information, create a relaxed external environment and enhance the company's responsible image.

4. Strengthen brand building and maintenance. A good brand image is the basic requirement for public utilities, the inevitable requirement for dealing with energy reform, and the universal appeal of powerful central enterprises. Through brand building, enhance the visibility, recognition and reputation of enterprises. It is necessary to give full play to the role of news propaganda and communication, regularly carry out training in writing and photography skills of correspondents, and give key news tips through news propaganda WeChat group every month to improve the news information capture ability of the correspondent team. For example, liyang city Power Supply Company has created its own safety cartoon in the exploration of new media communication? Small power? This series has been widely forwarded by Weibo and WeChat official accounts such as Liangbao, Provincial Company, Changzhou Education Network and Changzhou Network. The creative dubbing of time-of-use electricity price was published in the headline of WeChat of Jiangsu Electric Power Company, and the click rate exceeded 654.38+ 10,000. The most beautiful power supply station? The deeds of Daibu Power Supply Station were published by China Electric Power News WeChat, and the deeds of agricultural electricians were widely forwarded by Changzhou Media WeChat. These are all enhanced? State grid? Brand influence and appeal enhance the company's soft power.

Four. conclusion

In today's increasingly fierce market economy competition, people-oriented corporate culture construction is an important content for enterprises to achieve sustainable development. People-oriented corporate culture construction is a long-term and systematic work, which requires enterprises to formulate scientific ways and methods of corporate culture construction according to their own development reality, form a people-oriented corporate culture, give full play to people's positive role, promote rapid development and progress of enterprises, and better promote social progress.

References:

[1] Deng Feng, Wu Haibing. On people-oriented modern enterprise culture construction [J]. Entrepreneur's World (Theoretical Edition), 201,0 1: 42-43.

[2] Bao Shuru. Build? People-oriented? Reflections on corporate culture [J]. Economist, 20 13, 06:276+278.

[3] Xia. Adhere to the people-oriented principle and carry out the construction of corporate culture [J]. Managers, 20 13, 20:335-336.

[4] Wang Lu. On the importance of people-oriented corporate culture construction [J]. Manager, 20 14, 32:292.

[5] Zhu Xian. Analysis? People-oriented? The application of corporate culture in modern enterprises [J]. China Market, 20 10/0,48: 58+69.

Author: Sun Unit: Jiangsu Electric Power Company liyang city Power Supply Company.

Build? People-oriented? Corporate culture is corporate culture? Soul? External is the banner, internal is the centripetal force. How to use tangible capital to gain competitive advantage in the market is a well-known business strategy, but how to use corporate culture, a huge intangible asset, to gain an advantage in the market competition is often ignored by managers. In fact, with the gradual standardization of the market and the deepening of competition, all the ways and contents of competition will eventually be sublimated and attributed to the competition of corporate culture.

Should rural credit cooperatives be built? People-oriented? The goal of corporate culture should first be from? People? The construction of credit cooperatives will enable employees to establish professional ethics, thus giving full play to the initiative and creativity of all employees.

First, strengthen professional ethics education. In form, we should change from single to diverse, change the rigid preaching way in the past, and adopt the forms of model worker report meeting and speech contest, such as? Create a learning enterprise? 、? How to be a good employee? Inject lectures such as dedication, selfless dedication, diligence and thrift, honesty and trustworthiness into the values of workers. The second is to establish a reasonable salary system and talent appointment system. In terms of employment, it is necessary to improve the mechanism of job competition and talent growth, adhere to respect for knowledge, respect for talents, and have both ability and political integrity, highlight popularity, ability and talent, and give priority to promoting post pacesetters; In salary distribution, pay attention to performance-linked, establish a reasonable benefit distribution mechanism, accurately evaluate the labor intensity and complexity of each position, and treat the needs of employees. A bowl of water is flat? Sitting sideways, contributions are paid, and employees can also have them? A sense of accomplishment? , fully mobilize the enthusiasm of the work. The third is to keep the decision-making democratic. Is it being implemented? Three meetings? At the same time, create conditions for employees to participate in management and inspire employees to come up with ideas, methods and strategies. The main purpose is to strengthen the status of employees as masters, let employees realize that they are a member of the big family of rural credit cooperatives and maximize the potential of each employee.

A set of mature corporate culture, internally manifested as the good mental outlook and proactive creative spirit of internal employees; Externally, establish the concept of brand image extensively, and improve the management level and social image through the establishment of brand.

First of all, establish a set of ideological identity system of rural credit cooperatives that reflects the characteristics of the times and conforms to the spirit of the times as the theoretical basis for corporate culture construction. The second is to establish a unified, systematic and contemporary visual identification system that meets the development requirements of credit cooperatives. Unify and standardize corporate logos, exterior design and interior decoration, and systematically standardize all aspects of visual image, from buildings, advertisements and signboards to business cards and office supplies, such as facade logos and environmental design of business outlets. The third is to establish a set of behavior identification including education and training, code of conduct, business activities, service behavior and other norms, and systematically and scientifically define the behavior activities of rural credit cooperatives themselves and their employees. Through the implementation of CIS strategy, the corporate culture construction of credit cooperatives is more unique and individual.

Build? People-oriented? Corporate culture needs to establish the concept of being close to the masses, implement emotional management and set an example. In the design of enterprise culture, three kinds of consciousness should be formed: one is the consciousness of good management. The premise that employees love enterprises is that enterprises love employees, and the care of enterprises for employees is reflected in the actions of enterprise leaders. Therefore, leading cadres should respect, understand and care about people, do practical things for workers, solve problems, and match words with deeds? Empty gun? ; We should care about employees' vital interests, think about employees' thoughts and worry about employees' worries, so that employees can feel from the bottom of their hearts that leaders put themselves in his shoes and establish a good working environment of mutual understanding, trust, dependence and support.

And second? Customer first? Consciousness. Senior managers should establish a sense of business service in attracting foreign investment, absorbing reserves, investing and lending, billing settlement, and increasing income by agents, so as to be grateful and kind to customers ideologically. They should not pretend to be in the workplace with their position and identity, and be proud of the customers in the group. They should relax and let go? Official bank? Shelf, take the initiative to guide financial products for customers, strengthen business marketing from the pioneering and innovative business philosophy, and compete for excellent customers and gold customers.

The third is to lead by example. Behavior can infect people more than words. The best way for leading cadres to motivate employees to do something is to stimulate their enthusiasm and creativity through their own exemplary role. Only by being strict with yourself can employees be convinced, do what others are asked to do first, and don't do what employees are asked not to do first, so that they have the capital to speak and manage. We should take the lead in doing our own main business, not bossing around, remote control by telephone, or not? The shopkeeper of cutting? Only in this way can we mobilize the enthusiasm of employees and form a coordinated and enterprising work situation.

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