Is there any rule in the background of Tmall's main picture?

Taobao main picture video production tool is a practical main picture production tool specially developed for Taobao shop sellers or Tmall sellers, which can add dynamic video and background music to static main pictures of goods and increase the dimension of product promotion.

Taobao master map rule is a basic rule designed to standardize the baby master map, so we can't ignore this rule when making the master map, otherwise it will affect the buyer's browsing experience and lose the opportunity to promote the baby. Next, let's take a look at the basic content of Taobao's main map rules.

Introduction to Taobao's main picture rules Under normal circumstances, the baby's main picture must be in kind, and the number must reach 5. In the Tmall store, each picture must be 800*800PX or more, of which the main picture of clothing products must reach 6, and the size of the sixth baby vertical picture must be 800* 1200PX or more.

Among them, the second main picture must be taken in kind on a white background, and the trademark holder can place the brand LOGO in the upper left corner of the main picture with the size of110 inch (the LOGO can be put or not); In addition, the size of the product main picture of the second baby main picture should not be too big or too small, and the white background of the picture should be guaranteed to account for more than 45%, which means that the main area of product tiling is only allowed to account for 55% of the whole picture.

Extended data

1. Click on the baby picture in the software to select different animation effects. Select a picture and press F5 to preview the dynamic effect. Because Taobao stipulates that the aspect ratio of the main video must be 1: 1 (square), the video made of square baby pictures has the best display effect.

2. The software for selecting the output video size supports video output of various sizes, and users need to choose according to the actual size of the current baby picture.

For example, the size (width and height) of the added baby picture is between 480 and 600. Select a video size close to the screen size: 480 x 480, 540 x 540. If the baby picture size is very large, between 800 and 1000, the video sizes you can choose are 760x760,800x800.

3. Regarding the picture pause time, the picture pause time refers to the pause time after the picture is completely displayed through animation. If the picture pause time is set too short, the customer will skip to the next picture before seeing the picture clearly.

If the frame pause time is set too long, the output video time will be too long, exceeding 9 seconds (note: 9.99 seconds is also a 9-second video). The recommended setting is about 0.8 seconds-1.2 seconds.

4. About background music, the format of background music is MP3, and the system comes with some background music for you to choose when making. Users can also search their favorite music from the Internet and download it to their local computers as background music.

5. About video settings. You can save all animation settings and video output settings of the current picture, or you can apply previously saved animation settings and video settings to the current picture.

6. When viewing the generated video file on the local computer, sometimes there is a problem that there is only sound but no image. Some video players are playing width and height >; =720 Video will have sound but no image, but please rest assured.

This will not affect the normal playing of the video as the main picture on Taobao. As long as the video is uploaded to Taobao's video space, it can be played normally (with images and sounds).

Baidu Encyclopedia-Taobao main picture video production tool