What is a second-class e-commerce? Let's solve it.

The second type of e-commerce, also known as information flow e-commerce, refers to businesses that rely on high-quality advertising traffic to sell single products on high-traffic platforms. The second type of e-commerce platforms mainly include: Weibo, Tencent Guangdiantong, Baidu Information Stream, Tik Tok, AutoExpress, and friends circle.

Sina Weibo: The monthly active number of Sina Weibo is 3130,000, with 70% users aged 18-30, and male users are slightly higher than female users; Users with college education or above are always the main users in Weibo, accounting for 77.8%. More suitable for tourism, e-commerce, wedding photography, cosmetics and other industries.

Baidu: 60% of the users are between 5 and 44 years old, evenly distributed between men and women, and there are users of all ages. Baidu's second-class e-commerce platform is suitable for tourism, e-commerce, finance, education, social interaction, automobiles, games and other industries.

Today's headline: This secondary e-commerce contains traffic resources and has over 400 million users. At present, it is a platform for large information flow. Male users account for 78%, mostly users aged 24-40. Nowadays, the second-class e-commerce platform is suitable for education, wedding, home, decoration, automobile, FMCG, e-commerce and other industries.

Sina Fuyi: Users are mainly in the age group of 24-39, mainly young and middle-aged, most of whom are business people. This second-class e-commerce platform is suitable for APP promotion, games, e-commerce and other industries.

Guangdiantong: This secondary e-commerce platform includes mobile phone Tencent, WeChat, QQ space, Tencent news, Tencent video, daily express resources and many other resources. IOS users account for a relatively high proportion, which is suitable for large-scale heavy traffic, but the traffic is unbalanced.

Tik Tok/Aauto is faster: users after 90 account for 85%. Among this group of people, post-90 s and post-00 s are the main ones, and the gender ratio is relatively balanced. More than 70% of the main core users come from first-and second-tier cities. Short video, a second-class e-commerce platform, is suitable for games, e-commerce, tourism, education, finance, making friends and other industries. The simple presentation of short videos, the combination of pictures, actions and sounds, has a profound memory and great influence, and is a partner that impacts the better and faster development of secondary e-commerce.

Each platform has certain advantages, but the actual delivery effect needs to be closely related to products, related landing pages and other information.