The origin of wedding photography studio

The history of wedding photography was in the mid-1990s, when the first wedding studio appeared in China, and wedding photos became more and more popular. Now it has become an indispensable part of the whole wedding process.

To study the design of photo studio, we must trace the origin of photo studio. The wedding photo studio was introduced to China by people from Taiwan Province Province in the early 1990s. At the end of the 20th century, the first photo studio in China was born. In 2008-2009, a new photography school appeared in the studio industry, which is characterized by small scale, many studios, few personnel, high quality photos and high price. Among them, the one-on-one service launched by the new photography is an important symbol different from the traditional photo studio. Comfortable atmosphere, petty bourgeoisie, pay attention to taste, show personality and pay attention to originality.

starting time

The predecessor of most wedding photo studios in China is the photo studio. At that time, people usually only took a simple photo when they got married. The photo studio also uses a simple mechanical camera, and the makeup depends on your own preferences. There are no professional makeup artists and no full-time photographers.

With the development of economy, people's requirements for wedding photos are gradually increasing. When taking pictures, I will change several sets of clothes, such as cheongsam, military uniform, ancient costume, special clothes (such as court clothes, hanbok, Japanese kimono, Han hanbok) and wedding dresses. The market requires the classification of photography to be more professional and meticulous, so some photo studios specializing in wedding photos began to appear. They are equipped with some professional photographic equipment, professional makeup stylists and photographers. I have a simple studio invested by myself.

period of expansion

Since 1992, professional wedding photography technology, which has been popular for a long time in Taiwan Province Province, has been gradually absorbed and introduced from the mainland.

From 65438 to 0994, some of the earliest wedding photography shops in China began to attract people's attention. At this time, the studio not only introduced professional photographic equipment, but also absorbed and trained a group of full-time photographers, and more professional wedding photography services gradually appeared in the works. "After the initial surprise, people quickly accepted this modern wedding commemoration method," the manager of Golden Paris told reporters. "Driven by this consumer demand, most photo studios have dug up the first bucket of gold." According to insiders, during the period of 1997-200 1, the profit of wedding photo studio was quite high, reaching about 70%, which was not only the time when practitioners dug up the first bucket of gold, but also the accumulation period of wedding photo studio.

mature period

Attracted by market profits, more and more wedding photo studio operators have brought more exquisite services to consumers, and competition has begun. In the process of competition, the industry has ushered in the opportunity of transformation.

In 2002, coastal cities took the lead in applying digital photography technology to wedding photography, and also created the first digital wedding photo studio. The application of this technology not only reduces the cost and improves the efficiency, but also increases the amount of work in the studio, such as computer post-processing and super-large image production. This not only requires the studio to absorb more professional and technical personnel, but also internal management and related services are crucial. As a result, some successful wedding photo studios gradually occupied the main share of the market, and some poorly managed photo studios either withdrew from the industry or reduced their business projects, and the internal classification of the industry caused by the market gradually became clear.

Brand period

Under the general trend of market classification, some well-known wedding photo studios have become the main targets of people's consumption. These photo studios gradually noticed the importance of corporate image in business. Operators pay more attention to product innovation and service optimization while constantly improving product quality and strengthening internal management.

In the increasingly fierce competition, each studio strives to provide more thoughtful and meticulous services in various ways. Pre-sale, including the decoration, atmosphere, style, reception and introduction of the studio, should fully consider the needs of consumers; In sales, from makeup and clothing to photography, framing and post-production. We also strive to meet the requirements of consumers; After sale, including framing, warranty, makeup, etc. And try to satisfy consumers. At this time, the wedding photo studio originated from the photo studio also entered the brand period.