PPT design ideas? Design concept behind PPT for product introduction

Hello friends, I haven't updated my article for a long time, and I have recently gone to retreat for practice. So starting from today, I will release some PPT continuously to share my thoughts and ideas in the design process. I hope this knowledge can give you some inspiration when you do PPT.

Then, let's start today's formal topic and have a look at it as a whole.

This is a very critical step that many people ignore. Many friends don't even know what the content is, so they are ready to start PPT. On the one hand, making PPT will consume a lot of time and energy, on the other hand, the PPT produced is either logically chaotic or the page style is not uniform. There are a lot of problems anyway.

So, what should be the first step?

My first step is to figure out what products I want to make and what aspects I want to introduce, and then draw them in the form of mind maps, fill in the contents and distribute them to every page of PPT.

The advantage of this is that you can grasp the logic of a set of slides as a whole, and there will be no unclear logic, and you don't have to make a PPT to think about what to say on the next page.

PPT style includes background, font (title, text), color (main color, auxiliary color, emphasis color) and other elements. Keeping all the elements of the page unified can make a group of slides look very neat and unified.

This product introduction PPT is a running shoe. In order to reflect the youthful vitality of the runners, I chose a thick China heart and a simplified heart. The text uses the light of Microsoft Yahei, which is easy to read. Color, I chose the color of the runway, deep red as the main color, dark gray as the auxiliary color, and golden yellow as the emphasis color.

The cover is inspired by the brand story of this running shoe. Kalenji's LOGO is a runway and antelope horn, so I found an illustration of antelope from the photography network as the main design element of the cover.

One thing to note is that when illustration is the main design element, we should try our best to show the beauty of the picture. Boldly arranged on the page, this layout effect can maximize the visual appeal effect.

Since they are running shoes, the first inspiration for catalog design is the runway. I designed this page with reference to the pictures on the runway. I will explain in detail how to make the above shapes.

The figure of the catalog consists of a rectangle, two irregular shapes drawn by arbitrary polygons and two right triangles. Fill the shape with the same color and adjust the color to different lightness to create a three-dimensional effect.

It is also worth noting that the small triangle below the number plays a role in guiding the line of sight. Without this triangle, the picture will look a little broken. You can feel it yourself.

This is a very typical multi-text page, introducing the story of a brand. I often design such a multi-text page in the way of the above picture, find a suitable picture and add a black translucent mask to add a little texture to the page, and pay attention to the content displayed in the picture that is related to the text.

First, segment the text and adjust the paragraph spacing between words. I set it to 1.5 times, which can avoid text crowding and increase the breathing sense of the page. The color of the font is light gray instead of pure white. The reason is that pure black text will be particularly dull.

In addition, have any friends noticed the color of the colon on the page, which is deep red and also the theme color. The choice of theme color is to ensure the continuity of page style. Everyone has a good experience.

This page is just the opposite of the online page, and the text on the page is smaller. So for pages with less text, I provide three common solutions here.

1, insert a suitable HD picture.

2. Insert the appropriate icon.

3. Make full use of color blocks

The design idea of this page comes from official website. When we design a PPT, it is inevitable that there will be no thinking. At this time, I usually go to some websites to find design inspiration. The websites I often go to mainly include Petal Net, Zhanku Net, official website of some products, or Taobao.

Have you noticed the font and color of the title? The style I just said continues.

The selling point of running shoes is mainly the technology applied to soles, so the soles are specially introduced. One of the design ideas here is mainly on the guide sign, which is composed of solid color circles and translucent circles, which increases the interest of the page.

The text mainly follows the principle of alignment, and the above two lines of text remain on the same straight line.

Actually, I didn't have any design inspiration at the beginning of this page. After reading some introductions of official website and other shoes, I still can't find a satisfactory design method. Then the last source of inspiration was that I clicked on the picture, and then the rectangular border on the edge of the picture inspired me, so there was the page above, and the two color blocks in the middle were made by the intersection function of Boolean operation.

In the introduction of the price, a rectangular color block was specially drawn, focusing on golden yellow, which can attract others' attention well.

The design inspiration of this page mainly comes from the numbers printed on the runway, so I made full use of the elements of the picture and "printed" the words on the road. The production method is not difficult.

First enter the text content, then select Format Shape-Text Options -3D Rotation-Front Perspective, and then adjust the parameters.

Did you notice that I enlarged and changed the color of the words I wanted to highlight? This is the contrast between PPT design principles. Feel it, everyone.

The above are some thoughts and ideas in the process of designing this product introduction PPT. There is no special reason, just because I work part-time and see running shoes, I have a whim to make such a PPT, which is inspired by life.

Well, today's sharing is over, and the series of articles will be updated continuously. Please give a reward and praise to your favorite friends, and let me see your attitude towards this form of sharing.

Thank you, this issue is over!