What about the official WeChat account?

How to make an official WeChat account:

1. Determine the location of the official WeChat account.

Make a list of your hobbies. What things have you accumulated for a long time and are different from others? We should also be able to turn it into a continuous output, such as photography, music, cooking, food, coffee, and let our imagination fly. Don't just think that WeChat official account is writing. You can share anything that is related to you and output by you.

Make a different positioning from others, and let users distinguish you from other people's official WeChat account. Nowadays, most people just write words through the official WeChat account, and many pictures are found online. However, users are already tired of aesthetics.

Users like more diverse content. If you have a skill, it doesn't matter if you don't. You can have what you like. Even if you collect a lot of things, you may make your own unique positioning (money) in the official WeChat account.

2. Combine ability with personality

The media is dead, people are alive, and users need to communicate. If the other party is a living person, it naturally feels different from "a certain platform" and "a certain brand". Therefore, your official WeChat account should create a character image, through which you can combine your own positioning and ability, output content and communicate with fans.

It doesn't need to be your true personality, but it must be comprehensive. For example, the image of Wang Nima, you know he can spit in many slots, but you don't even know whether it will always be the same person under the hood.

3. Try other platforms.

You can use the WeChat public platform as the main platform, but don't limit yourself to this single place. If your output is text, you can try similar platforms, such as Douban, Jianshu and Weibo.