Traditional Culture Encyclopedia - Photography and portraiture - Christmas shopping center activity plan

Christmas shopping center activity plan

Fan Wenyi:

Christmas marketing activity planning book

I. Description of activities

1, date: XX year165438+1October 26th ~ 65438+February 25th.

2. Location: the lobby on the first floor of the shopping mall.

3. Theme: Christmas Series Promotion

4. Positioning:

(1), emphasizing breakthrough and innovation;

(2) According to different consumers, combine Chinese and Western ways to earn (mainly) China people's money.

Main activities: Christmas (or? Christmas month? ) launching ceremony of series promotion activities

1, Introduction

(1) Time: XX year165438+1October 26th (Friday) or165438+1October/0/9th19th.

(2) Purpose: To kick off a series of large-scale promotional activities from165438+1October 26th to 65438+February 25th and even New Year's Day, to render and create festive colors in advance, so that customers can feel the affection and warmth from * * shopping malls in their consumption, and strongly boost the sales level.

2. Scene setting

Description: The tone and effect of the whole design emphasize harmony, enthusiasm and blessing, and are full of affinity and mystery.

(1) Set up a tall and exaggerated Christmas tree at the entrance of the main entrance of the * * shopping mall;

(2) Set up a special-shaped stage in the front hall as the main activity venue, with a cartoon-shaped Christmas house and exaggerated closets as the main background, and decorated with Christmas trees, reindeer sledges, snowflakes, boots and other related decorations;

(3) A chimney hangs from the third floor and is connected with the Christmas hut;

(4) The Christmas hut is surrounded by a cartoon stage covered with snow;

(5) The decorative net is pulled from the third floor to the second floor of the atrium, and decorations such as snowflakes, gift boxes and bells are hung on it;

(6) A super-large gift clock is hung in the central hall, in which several small gifts, small greeting cards and thousands of small balloons are put.

3, scene description

From 19: 00

As soon as the customers entered the mall, there was a big Christmas tree facing them. There are 10 Christmas elves on both sides of the door, wearing uniform elf costumes. Elves hold power candles and wish cards to pray for customers, and hang candles and wish cards on the Christmas tree with customers to express good wishes and expectations and create a cordial and touching atmosphere (some cards or candle records can be used as promotional means).

19:20

The elf is waiting behind the stage; Live music plays up the atmosphere.

19:25

Snow is falling slowly from the third floor, and the background voice begins to introduce Christmas and Christmas month activities in the * * shopping mall.

19:30

(1) The quiet and melodious bell rang, and the elves ran out from around the Christmas hut and the hall, singing and dancing "Jingle Bells" and gathered on the stage. Then the music died down and the children dressed in angels in white sang in unison? Listen, angels bring good news, okay? Christmas Eve? Waiting for Christmas songs.

(2) Behind-the-scenes words guide the little angel to retreat slowly. In the air, snowflakes are getting bigger and bigger, and occasionally small gifts and greeting cards fall. One of the heart-shaped gifts fell on the stage, and an elf dressed as a deer came forward and picked it up. Sweet? Suddenly someone knocked at the door. The deer looked around and finally stopped in front of the Christmas hut. The sound of old people breathing and coughing? (Prompted by the host) Yes, Santa Claus is coming. The deer jumped up, the closet in the hut suddenly opened, cheerful music started, and Santa Claus climbed out of the closet with a big bag?

(3) Santa Claus and the deer light up the Christmas tree together, and the Christmas series of shopping malls begins?

(4) At the same time, 20 little angels, carrying small bags, ran out of the closet of the hut one by one and ran among the customers, taking out small gifts such as wishing candles and heart cards from the small bags and giving them to the customers, forming a climax?

20: 00 pm10

The launching ceremony is over.

4. Description:

Through simple and meaningful activities, we will create a happy, holy, mysterious, elegant, humorous, cheerful and peaceful atmosphere, so that people can integrate into and enthusiastically participate in the Christmas promotion activities of * * shopping malls.

Third, the Christmas Eve Party.

1, time: 2 1:00 ~ 24: 10 XX on the evening of February 24th.

2. Location: lobby on the first floor of * * shopping mall

3. The scene setting refers to the launching ceremony, but it is more fully prepared.

4. Description of program design

The whole party is divided into two parts: what is the theme of the first part? Love and sincere gratitude? , ignite hope and blessings, elegant and solemn;

What is the theme of the second part? Joy * * * Enjoy the passion of the sea? , warm style, ecstasy and satisfaction.

5. Lottery and games (award setting): There should be more awards, and the grand prize should have enough weight. During the whole party, Santa Claus and elves ran through it. Games and lottery are the basic forms of communication between the two parties. The game is not only entertaining, but also the audience's enthusiasm for participation. Coupled with a wealth of gifts and gift distribution forms, it will definitely bring excellent on-site effects. Every grand prize comes from the mysterious burden of Santa Claus, which is truly presented on the spot, so that the legend of Santa Claus can be vividly and enthusiastically expressed in the real interpretation, and the audience can be closely integrated with the shopping mall.

6. Highlights of the party

Opening: music, snowflakes, etc. It's used to create an atmosphere. The host begins. The host humorously invited Santa Claus to come out and asked for gifts. Santa Claus is full of emotions. He accidentally dropped his luggage and turned to pick it up. As a result, his trousers broke under the stage, and a round white egg fell out, which means Merry Christmas (raw egg). The host picked up the eggs and put them in a conspicuous position as a lottery box or an important prop.

End: End, countdown starts at 23: 59. Music and ringtones work together. Before the countdown began, the gift bell in the hall fell and the host invited the guest Santa Claus. Santa Claus took off his Christmas costume bit by bit under the ridicule of his master, and finally showed his beautiful face. It turned out to be the fashion queen. The host invited guest * *, the general manager of the shopping mall company, and two guests * * * both rang the bell (in the form of rocking rope). What's the total? 0? At that time, the decorative net and many small bells around it suddenly rippled, and the sound was crisp and beautiful, while the background music was rendered and slowly calmed down?

(A few seconds later) Just when people's eyes were about to shift, the cover under the big clock was opened, and countless small gifts, thousands of small balloons and small cards poured out from the inside from slow to fast, from less to more. With the swing of the clock, it fell from the sky, and at the same time, the ground fireworks were set off in the air, which made the atmosphere reach the highest point and everyone cheered. Host and guest friends meet with customers.

Highlights: funny version of Santa Claus modern dance, authentic Brazilian style dance, hymns, large-scale fashion show-* * enjoy * * shopping malls and so on.

7. Party program

Christmas show in shopping center

Act I Christmas greetings

19: 00- 1. The male and female hosts made opening speeches (number: 2, time: 4 minutes).

19: 04-2, Santa Claus and the Christmas elf surprise humor opening (No.:13, time: 8 minutes)

Commentary: The music "Jingle Bells" sounded, and Christmas elves dressed as various cartoon images (or uniform Christmas costumes) ran out from all corners, gathered on the stage with Christmas candles in their hands, and sang Christmas songs accompanied by the piano. The music slowly lowered its voice, only to hear the knock from the fireplace. The Christmas elves looked around and ran to the fireplace together. At this time, Santa Claus climbed out of the fireplace, dragging his big luggage.

Santa Claus makes funny speeches and then gives Christmas presents with the Christmas elves?

19: 12-3. China Costume Exhibition? Taiping Shi Sheng (number: 9 people, time: 10 minute)

Commentary: The beauty pageant winner of Qingdao International Beer Festival appeared in batik costumes, showing the vitality of youthful Yuan Ye and giving a panoramic view of the peaceful scene full of ideal colors.

19: 22-4, Song-Wishing in the Stars, a wonderful song, Jingle Bells (No.:1, Time: 13 minutes)

Description: Wang * *? Best New Artist Award in the National Young Singer Competition.

19: 35-5, saxophone solo-Blessing and Jasmine (No.:1, time: 8 minutes)

Caption: Li * *? National western musical instrument competition excellence award.

19: 43-6, lucky draw? Third prize (15 minutes)

Act II xx (name of shopping mall)

19: 58-7, dreaming of the sea? Fashion show (behind the scenes) (number: 9 people, time: 10 minute)

Description: The stage background uses blue lights to create a dreamy effect. The music background consists of the tidal sound of waves, the cry of seagulls and the playing of guitars and other musical instruments. White series, purple series and blue series, three color combinations, fully show the fashion taste of * * shopping malls.

Performance: Miss International is one of the top ten contestants in China.

20: 08-8, piano music? 2 songs such as Swan (No.:1, duration: 4 minutes)

Description: The performer is a nationally certified piano player with Grade 10.

20: 12-9, flute playing? Cloud Chasing the Moon and Riding on Singing Wings (No.:1, time: 7 minutes)

Caption: Lin Lan? Second prize in Qingdao Division of National Western Musical Instrument Competition.

20: 19- 10, gentlemen's league-street dance (number: 3, time: 7 minutes)

Caption: ballroom combination? In XX, he participated in the street dance competition sponsored by Shandong TV Station, and the dk style team of Wugongtang won the break dance championship. The dance hall dk funky team won the champion of dancers' group dance.

Act III Romantic Style

20: 26- 1 1. The Christmas Princess was selected by the audience (No.9, time: 15 minutes).

Commentary: After unveiling the mystery of Princess Christmas, Belle's fashionista show was tense or slow, which dazzled the guests. Finally, the first Christmas princess was chosen in the applause of the guests. Princess Santa Claus came to Grand Admiralty with graceful steps and brought Christmas presents to the guests. Golden clocks split like petals, and balloons, greeting cards, Christmas gifts and other props fell off one after another. When the guests receive presents one by one, Princess Santa Claus is at the guests' table.

20: 4 1- 12, ballroom dancing Latin dance and rumba-(number: 6, time: 10 minute)

Caption: He won the Excellence Award in the National Children's Ballroom Dance Competition.

20: 5 1- 13, interactive games (number of people, time: 10 minute)

"Smell the fragrance and know your girlfriend" game: two lovers (or friends) participate together, and the man blindfolds and finds out his girlfriend from six to ten ladies. Rule: Women are not allowed to talk or laugh. Men can only touch the woman's hand and find a girlfriend by feeling.

2 1: 0 1- 14, model show? Custom party (number: 9 people, time: 13 minutes)

Caption: Miss International is one of the top ten contestants in China.

2 1: 14- 15, cool doll, cool? Children's model fashion show and dance (No.:12, time: 16 minutes)

Description: Dynamic and lively children's model performance has always been the highlight of model performance, which is deeply loved by audiences at all levels. Among them, children's songs, beer baby champions, can sing and dance, and are called by the public? China version of Little Madonna? Her modern dance Cool appeared at the end of the performance. With its strong sense of rhythm and endless body language, it shows the innocence and cuteness of children, which is amazing.

Performances: beer festival beer baby champion song, beer princess and so on.

2 1: 30- 16, lucky draw? Second prize (number: people, time: 15 minutes)

Act IV Christmas Carnival

2 1: 45- 17, song-"Every Breath You Take" and "No.1 in the World" (No.:1, time: 8 minutes).

Caption: Yang * *? The most powerful prize in the National Young Singer Competition.

2 1: 53- 18, Christmas presents-magic house full (number: 9 people, time: 15 minutes)

Commentary: The scene is grand and spectacular. Flowers, pavilions and flames? Splendid and changing rapidly; Building a castle from the top is wonderful and unspeakable.

22: 08- 19, Charming Dance, Arabian Night-Exotic Dance (number: 5 people, time: 8 minutes)

Explanation: Dream combination? Award for Excellence in Song and Dance Competition of Shandong Division in XX.

22: 16-20, interactive game? Bottled beer for quick drinking (number: 5-6 people, time: 15 minutes)

Description: Use 1 table with 5? Six bottles full of beer. Guests participating in the game should finish their beer within the specified time, and win the game the fastest. If they can't finish eating, the least one wins based on the amount left in the bottle. The winner can not only take away the game props (baby hat, scarf, bottle), but also give a beautiful gift.

22: 3 1-2 1, the song-"You are happy, so I am happy", "It doesn't matter" and "Love you equals love yourself" (number: 5, time: 12 minutes).

Performance: rock band

22: 37-22, dance hard-Michael? Jackson Imitation Show (No.:1, time: 9 minutes)

Caption: Participated in Shandong TV Super Imitation Show, and won favorable comments.

22: 49-23, lucky draw? Description of the first prize (No.:1, time: 5 minutes): At the same time of the first prize, the ground salute and cold fireworks sprayed into the sky, dazzling light and color, and the audience cheered. Santa Claus and the host blessed the guests together, and the performance ended with the music "We wish you a Merry Christmas".

Four. Description of the promotion.

Core promotion means:

Xx (the name of the mall) gives you a wish.

B a mysterious gift from his own Santa Claus.

1, xx Mall gives you a wish:

On the occasion of Christmas and New Year's Day, people's hopes for happiness and peace are stronger. Our * * shopping mall segments holiday consumers, for? Christmas is coming. Have you ever made a wish for your closest relatives in the mall? This concept. From the beginning, every friend who goes to the mall can fill out one? Christmas shopping mall wish card? In the meantime, shoppers can also give one, so that people can form? * * Shopping malls help you realize your wishes? The psychological concept of. According to different people, it can be divided into the following categories:

Christmas wish * * Shopping center for the elderly-let the family make a safe wish for the elderly at home when the holiday is approaching. Then give emotions (with discounts on related products), and prizes are health chairs.

Christmas wishes to xx shopping mall family-let the family be happy and have a better life (with discounts on related products), and the prizes are digital cameras.

Christmas wish xx shopping mall women's article-let women be more women, men love women more (with related product discounts), the prize is necklace or high-end cosmetics;

Christmas wish xx shopping mall children's articles-let children grow up healthier and more lively (with discounts on related products), prizes are electronic dictionaries, children's clothes and so on.

Christmas wish single aristocrat-XX shopping mall aristocrat prize is a laptop;

Christmas wish couple-the winners both become VIPs in xx shopping mall, and the prize is a pair of diamond rings for couples.

?

According to this classification, in the daily preferential shopping promotion activities, by making a wish in the * * shopping mall, it is possible to obtain the beautiful sustenance of the wish gift, making consumers closer to the xx shopping mall and more popular. This humanized approach can be widely recognized by the public, and all kinds of consumers are eager for it. And leave a good impression, let the brand of * * shopping mall shine. Specific practice: each wish article will set a related grand prize, which will be drawn out on the evening of 24th, so let's expect a result.

2. The mysterious gift of Christmas:

As a member of xx Mall, everyone wants to get a mysterious and unexpected gift from XX Mall at home when Christmas comes.

In the form of this activity, every Saturday and Sunday night from the start of the activity to the 24th, the mall company will organize a Christmas cart, where a person will dress up as Santa Claus and give a gift to the winners (important high-spending members) of the members during or before the activity.

This form, with gimmicks, can be greatly exaggerated, with mysterious and strange colors. And the value of the gift is more expensive.

Verb (abbreviation of verb) media promotion

Note: Media promotion activities are divided into two stages.

1, the first stage: 165438+ 10/0 (Friday) to 65438+February 20th, focusing on rendering Christmas activities and atmosphere, distancing ourselves from other major competitors and taking the initiative;

2. The second stage: 65438+February 2 1 to 65438+February 25, mainly for the promotion of activities;

3. Media form: mainly print media, combining soft text with hard and wide;

4. Content: (omitted).

Cost budget of intransitive verbs

1, site design and decoration:

Description of project quantity, location and cost

Christmas tree 1 big 1 small lobby hall

Christmas hut and chimney/group 1/ lobby from the third floor to the first floor

One of the main props

A stage/group/hall/main activity area

stagecraft

Decorative nets and other decorations

Big Gift Clock and Accessories/Making Pendants

Christmas clothes /30 sets/(order)

other

2. Planned performance category: * * * *

3. Ceremony part: including stage sound, lighting, host and actor * * * *.

4. Media promotion expenses: * * *

All the above expenses * * * are: Yuan.

165438+1October 24th is Friday and 25th is Saturday, which is the gold consumption time. It is suggested that the party should be held for two nights.

Fan Wener:

Planning scheme of Christmas activities in shopping malls

First, the theme of the event: welcome? New? Trilogy celebration? Four? lucky

Two. Activity time: 2014 65438+February 24th? 65438+ 10 month 15

Three. Activities:

The first stage of promotion

Part one? Welcome trilogy?

The first song:

(1) Theme: The bells of Christmas Eve.

(2) Time: 20 12 12 at 24: 00 p.m.18: 00 p.m.? February 26th at 65438+2 1.

(3) Promotion content: Keep buying.

During the activity, the mall will launch ultra-low discount products of different brands in three time periods, and snap them up in a limited time. (It's best to get less than 60% off the goods)

Operation method:

1. In the activity, when the Christmas song "Jingle Bells" rings, it means the start of limited-time shopping activities. Ding? When the prompt sounds, the limited-time shopping activity ends.

(2) The shopping time period is uniformly set by the shopping mall, and the three time periods launched every day will not be the same as the product brand, depending on the instant customer situation of the store.

③ The shopping time in each time period is 10 minute.

(4) When the prompt tone for the end of limited-time shopping activities rings, the shopping activities of the designated brands participating in the activities must end, and shall not be delayed for any reason.

⑤. The activity starts on the evening of 24th 18, and the purchase restriction period can be set to two.

6. Some counters that don't participate in activities look at the store logo.

⑦ vip card will be stopped during the activity.

When customers take part in time-limited shopping activities, the sales staff should mark the words "no return" on the shopping receipt.

Pet-name ruby, the goods purchased in this activity will not be returned or exchanged.

(4) Entertainment content:

Be in a daze before Christmas

Celebrate the New Year with wine: 12 On February 24th, all customers who come to the store can sign up for the beer drinking contest starting at 20: 00 that night, and the champion, runner-up and runner-up will get a Christmas gift with different values. (Competition arrangement and competition rules are attached separately)

The second song:

(1) Theme: Celebration of the 4th anniversary of Shengshi xx Starlight, giving back to customers' feelings.

(2) Time: 2012 65438+February 27th? 65438+February 28th

(3) Promotion content:

1. Discount: During the event, all the products in the whole venue will be sold at a discount, and the discount plan will be formulated by each counter. (After the scheme is formulated, it must be reported to the Operation Department)

2. Redemption: During the activity, all customers who accumulated more than the following amount on that day can participate in value-added exchange activities.

A, more than 100? Customers with 30xxxx, plus 1xxxx, can buy exquisite rice boxes worth 3xxxx for X-American home;

B, more than 300? 60xxxx, plus 2xxxx, you can exchange a high-grade bath towel worth 5xxxx for X-American home;

C, more than 600 90xxxx, plus 3xxxx can be exchanged for a set of Mickey towels worth 8xxxx for X American home;

D, over 900? 200xxxx, plus 7xxxx can be exchanged for X American home advanced mop value13 xxxx;

E, over 300xxxx, plus15xxxxx, you can exchange it for a pure wool carpet worth 42xxxx.

3. The way and place of redemption

(1) The customer goes to the main service desk on the sixth floor with the shopping receipt and the computer memo of the day, and the staff at the cashier makes out the receipt for the extra goods to be purchased and pays, and then the staff at the main service desk stamps the receipt and the computer memo? Did you get it? After the seal, you can get the exchanged goods.

② Vouchers cannot be exchanged for cash.

The exchange voucher is valid for three days.

(4) The exchanged goods will not be returned.

⑤ A coupon can only be exchanged for one commodity.

6. You can't have it both ways.

⑦ Does not include the change amount.

4. Return and exchange

(1), when returning goods, you need to return the purchased goods together with the additional amount.

(2) When exchanging goods, it is necessary to re-purchase the goods according to the final actual purchase amount, and at the same time, add or withdraw additional amount for exchange.

③ When returning goods, if customers are unwilling to return the exchanged goods or the exchanged goods have been used or damaged, they can buy and sell according to the retail price of the exchanged goods.

(4) When exchanging goods, if customers are unwilling to return the exchanged goods or the exchanged goods have been used or damaged, they can buy and sell the goods according to the retail price of the exchanged goods, and at the same time exchange the corresponding exchanged goods according to the final actual shopping amount.

5. Some counters that don't participate in the activity look at the store logo.

6. The VIP card will be stopped during the activity.

(4) Entertainment content:

1. The activity starts on February 24th, 20 14, and every day is 12.

Customers born on 28th, as long as they shop in xx, can get a beautiful birthday cake on the anniversary of 65438+February 28th, with unlimited amount. (with my ID card)

2. On the anniversary day of February 28th 14: 00, xx Mall will celebrate its fourth birthday with all customers present. Lights will be turned off, birthday candles (electric plastic candles or light sticks) will be lit, and all employees will sing "Happy Birthday" with the background sound. At the same time, birthday cakes were launched on all floors and distributed to all customers present to share this exciting and beautiful moment with customers. (Cakes on each floor can be provided by suppliers on each floor)

On the evening of February 28th, 3.65438, all employees of the mall will participate in the "Life Challenge" jointly sponsored by xx TV Station. Recording of large-scale special programs for the fourth anniversary of xx Mall; All the employees in the mall have a dinner party. (Work arrangement and agenda for the evening are attached separately)

The third song:

(1) Theme: Xiangyun from all over the world sends blessings to the New Year nonstop.

(2) Time: 2012 65438+February 29th? 65438+ 10 month 15

(3) Promotion content: During the activity, customers who spend more than 50xxxx on the same day can get a New Year gift from the main service desk on the sixth floor with the shopping receipt and computer water bill.

Part two? Sixi celebration?

(1) Peace is a blessing. During the activity, the first 5xxxx customers will get an auspicious apple. (Pick it up at the main entrance)

(2) Years and rings carry splendor xx: During the activity, customers who have shopped for more than 5xxxx will receive a copy of "Bandung Lucky Desk Calendar". (Holding the shopping receipt and computer memo and the service desk on the sixth floor)

(3) Welcome to Lucky and bring happiness home: during the event, customers with a total of more than 30xxxx will get a 7-inch family photo. (Get a photo card free of charge with the shopping receipt, computer memo and the reception desk on the sixth floor)

(4) Raise a glass to celebrate the whole family: during the activity, customers who accumulated more than 80xxxx on that day presented a gift? Brother Hao LUN? Three free meal vouchers. (Holding the shopping receipt and computer memo and the service desk on the sixth floor)

The second stage is the stage of celebration and cultural activities.

Celebration party plan

(1) theme: thank you reception to celebrate the 4th anniversary of xx Mall.

(2) Time: 201212 February 28th 15: 00.

(3) Contents:

1, jointly launched the special program "Life Challenge" with xx TV;

2. All employees in the mall have a dinner party;

3, all K songs

(5) Media publicity

1. Newspaper: xx Evening News 1/4 Banner

Second, the magazine: xx magazine 1p page.

Third, DM:XXXX;; Published in the form of xx Evening News or distributed directly.

Outdoor advertising: billboards in front of the main entrance of xx Theater.

5. All the above advertising activities (except xx) should be carried out one week or three days before the start of the activities.

Five, store decoration plan (attached)

The workflow of intransitive verbs' anniversary (attached)

Seven. Draft staff training and broadcasting (attached)

VIII. Budget of Gift Preparation and Activities (Attached)

I recommend it carefully.