What factors have influenced the development of digital art in China at the beginning of the 21st century?

with the advent of the information age, the cultural industry has gradually become an important factor affecting the national economic development, which has attracted the attention of governments all over the world. As a new industry in cultural and creative industries, digital media art has developed rapidly in recent years, which has a growing impact on our daily life. The design and operation of movies, TV, music and the Internet are inseparable from the support of digital media art..

1 overview of digital media art

1.1 definition

Digital media art is a new industry, a profession with technology as the main body, art as the auxiliary, and the combination of technology and art, and an interdisciplinary subject combining computer specialty with traditional animation specialty. The main purpose of digital media art is to cultivate compound applied design talents with good scientific literacy and artistic accomplishment, who can use computer-related software and design tools to design and create artistic works.

1.2 main features

first, it has media integration. Different from the traditional works of art created by different materials and tools, the works of digital media art are completed by the creators with the help of computer technology and digital technology. The appearance of electronic maps and other works, to a great extent, highlights the integrated characteristics of digital media art and greatly enriches the living atmosphere of the people. Secondly, it is editable and reproducible. The essence of artistic works created by computer multimedia technology is still the corresponding data information, which can be edited and copied. Its authenticity was once suspected by people, and many experts think that it obliterates the connotation and value of artistic works. With the appearance of virtual reality (CR), the reality and the virtual are redefined, and on the basis of editing and copying the works of art, the real art and the virtual art are perfectly combined. Therefore, the editability and reproducibility of digital media art promote the spread and development of art to some extent. Finally, it is interactive and participatory. With the connection between digital media art and the Internet, the distance between the public and art has been narrowed, and people can freely express their understanding and knowledge of works of art through the Internet. The new digital media art has also changed the traditional form of appreciation of works of art, with vision and hearing gradually extending towards the sense of smell and taste. For example, 3D, 4D cinemas and analog games, which are popular in the current society, are the development achievements of digital media art..

2 the development status of digital media art in China

with the continuous development of economy and science and technology, digital media art in China has been widely used in many cultural and creative industries, and has also developed rapidly, making great contributions to the spread and development of Chinese culture and art. However, limited by many factors, there are still many problems in China's digital media art, which are analyzed as follows:

2.1 Advantages

(1) Digital media art can transcend the limitations of time and space. Immersion is an artistic feature of digital media with the same status as interactivity, which enables people to appreciate digital media art without being limited by time and space. In digital media art, we can apply related computer multimedia technology and use virtual content instead of actual images, but it will not affect people's real feelings. At the same time, digital virtual reality technology can greatly expand the vision of artistic creators, make the scope of artistic creation wider, and even go beyond the limitations of time or space to create. (2) The artistic creation is becoming civilian. Traditional artistic creation requires extremely high basic skills, and the creator must have a high artistic foundation and literacy level, and spend a lot of time on training and practice. However, with the emergence of digital media art, artistic creation has gradually become civilian, and the requirements for one's own artistic skills have gradually weakened. Taking photography as an example, traditional photography requires photographers to fully grasp the light and shooting angle, and to modify photos also requires re-creation on the basis of negatives and long-term professional training. However, with the maturity of digital photography, the popularization and application of digital cameras, and the development of Photoshop and other software, photography has become a popular art. As long as you have a certain understanding of digital cameras and Photoshop software, you can participate in related artistic creation.

2.2 deficiency

(1) insufficient innovation ability. Due to the short development time of digital media art, many artists are limited by traditional ideas and lack of in-depth understanding of it, which makes it difficult for some works of art to meet the needs of the market. At the same time, there are still some artists who lack innovation in the creation of digital media art, which makes the phenomenon of homogenization and similarity of digital media art works more serious, which makes the number of digital media art works in China huge, but there is a lack of fine works. (2) Lack of humanistic background. Digital media art is developing in the direction of diversification. For China, although it has a cultural accumulation of 5, years, digital media art has not achieved international integration, resulting in the lack of full expression of Chinese traditional cultural characteristics in the field of digital media art and the lack of humanistic details. (3) High dependence on technical means. Digital media art is a combination of technology and art, which enriches the inspiration of artists to some extent and improves the artist's understanding and creative ability, but it is highly dependent on computer and other technical means. Excessive use of computer software and other technical means has greatly improved the speed of artistic creation, and also improved the quality and effect of artistic works to a certain extent. However, the creators themselves will gradually become dependent on technical means and develop the inertia of artistic creation, thus gradually losing their inspiration and innovative consciousness, and eventually leading to the stagnation of artistic creation.

3 The development trend of digital media art in China

First of all, it is more closely integrated with traditional culture and art.. At present, China's digital media art is still in its infancy, and there are many problems and shortcomings. The staff in related fields are also in the exploratory stage, and their professional quality is not high. The artistry of digital media needs to be enhanced. However, with the support of China's 5,-year-old cultural heritage and with the improvement of the comprehensive quality of artists, China's digital media art will absorb more excellent elements from traditional culture, promote its own continuous development, enrich its connotation and make its national characteristics more distinctive, and finally realize the perfect combination of modern art and traditional art. Secondly, the integration between different disciplines is closer. Digital media art covers a variety of disciplines. With the development of computer internet technology, there will be more and more similarities between different disciplines, and the integration between disciplines will be closer, which can promote the development and progress of digital media art to a certain extent. At the same time, the requirements of digital media art for the quality of talents are constantly improving, and staff members need to strengthen exchanges with other disciplines and learn and integrate the knowledge of related disciplines. Finally, based on the advantages of openness, interactivity and integration of digital media art, in the process of continuous development, more artistic expressions will be produced, more new forms of interaction with virtual objects will be created, and more artistic experiences will be brought to us.

4 Conclusion

In a word, digital media art, as a brand-new artistic expression, is still in its infancy in China, and there are still many problems and deficiencies, which need the attention of relevant staff and timely solutions. Digital media art is the product of the development trend of the times, with broad development prospects, which can promote the spread and development of Chinese traditional art and culture, and then promote the development and progress of social economy.