Industry observation: pharmaceutical or sunrise industry.

On August 22nd, 2020, the new media of China Drugstore magazine published a new article "Drugstore is getting harder and harder to do? Seven questions show you the truth. The author signed "Li Yuejun". The seven questions raised by the author are: Are there too many pharmacies? Is the merger and acquisition of chain pharmacies the future trend? Can the three-unit store survive? 4. What is the significance of drug parity and price system? Is the internet the main murderer who robbed the physical pharmacy? Can cross-border industries succeed? Seventh, it is not that the industry is getting harder and harder, but that the industry iteration is getting faster and faster.

In a pharmaceutical group, I put forward my own views on these seven questions: "I have been listening to these seven questions since 20 15, including all the industry experts in this group, but everyone's views are different." Who should the industry trust? " "China only has a market of 400 billion. What is the per capita consumption? "

These seven problems are actually related to the industrial economic data model, which needs data support to describe the industrial economic model more objectively. This is the difference between studying industrial economic observation and learning marketing planning and enterprise management.

Below, I may use some published data to talk about some trends in the pharmaceutical industry in recent years from seven other angles:

First, the scale of the industry continues to expand.

This shows that the total number of pharmacies has never decreased in the past five years, that is to say, it has only increased. Have you found that the number of bank stores in big cities has decreased at least 1/3?

Second, industrial integration has been going on.

This includes two aspects. On the one hand, drugstore operators are allowed to operate in a diversified way, and the business scope has increased food, department stores, medical care and other categories in the second certificate or even the third certificate. These mixed operations have increased commercial competitiveness and attracted one of the "third streams" (people flow, logistics and capital) traditionally owned by commercial terminals; On the other hand, supermarket chains, China Post and China Petrochemical entered pharmacies, and new operators brought new ideas and new competitors to the industry.

Research on the "Twelfth Five-Year Plan" Strategy (Ⅱ)

Third, industrial concentration is slow.

In the 12th Five-Year Plan of China, the Ministry of Commerce proposed that by the 12th Five-Year Plan, the proportion of chain pharmacies (according to the American index) will account for 75%. In the year of 20 10 at the end of the 12th Five-Year Plan, only 5 1% chain stores appeared. By the end of 20 19, the data are as follows:

On August 5th, the State Administration of Pharmaceutical Products released the 20 19 annual statistical report on drug supervision: by the end of 20 19, there were 544,000 enterprises with drug business licenses nationwide, including140,000 wholesale enterprises; There are 670 retail chain enterprises1home and 290,000 retail chain stores; There are 234,000 retail pharmacies. The chain concentration ratio was 55.34%, that is, it only increased by 4% in four years, and it was still 20% away from the 75% plan. Among them, the total number of single pharmacies has not decreased by 234,000, which is even more miraculous, proving that the number of chain pharmacies has increased, but the total number of single pharmacies has not decreased. Related, in the announcements of several listed chain pharmacies, the proportion of closing stores is 3-5% every year.

Fourth, industry has been sinking.

China has a population of10.40 billion. Compared with western developed countries, the proportion of medical personnel per capita still belongs to the third level in the world, especially in areas below third-and fourth-tier cities. The use of social security fees (including the new rural cooperative medical system) depends on pharmacies storing more medical materials than the nearest medical institutions (hospitals) to meet people's health needs. Therefore, in recent years, chain pharmacies and single pharmacies have actually been strengthening their services. You can see typical reports.

Fifth, industrial services have been continuously improved.

Pharmacy is a special service industry, which sells important events related to life and health. With the promotion of the State Administration of Pharmaceutical Products, more than 6,543,800,000 people in our pharmaceutical service team have passed the national examination and have licensed pharmacists. These achievements are important measures taken by the National Bureau to strengthen the quality construction of service teams in the industry, and also achievements made by the industry in response to the new requirements of national policies. It is of great significance to improve the level of community pharmaceutical service in China, promote the rational use of drugs by citizens, and promote the rational use of drugs by citizens.

Sixth, industrial upgrading has been working hard.

China's pharmacies developed from Chinese traditional medicine stores which were monopolized by the state more than 20 years ago, integrating logistics, wholesale and retail, and opened to the private and mixed economy. Nowadays, pharmacies in the private economy are integrated with medicine (pharmacies+medical institutions+remote consultation), which is more convenient for people to reduce the risk of queuing and infection in large hospitals when serving in the community. This is the performance of industrial upgrading.

Chain pharmacies in Beijing subway promote Shenyang photography.

On the main board of China, the market value and profit rate of four companies (Yixintang, Shimin, Yifeng Pharmacy and Dashenlin) listed separately in the mode of chain pharmacy economy will find that they are all active stocks chasing capital. Coupled with several stocks listed in Hong Kong in recent years and several chain pharmacies to be listed soon, we must see that the economic situation of this industry is still deeply influenced by capital as a whole, and it is not a sunset industry.

Shelf photography of Shenyang Wumei drugstore chain.