How to adjust the mirror in self-media photography

The arrogance revealed in Mi Meng's explosive articles, the harshness of men's face value, and her own beauty and youthful photos are intertwined with an elegant imagination of the public. When the real Ma Ling appears, you will find that the attractive "modesty" in her article is telling the truth. . . Mi Meng's pictures are Mi Meng's teacher Ma Ling and Tong Shu's CEO Zhang Jinyuan. The picture shows talking about Mi Meng and Uncle Tong. The most tags are the first person from the media and the big coffee in the operation industry. For Mi Meng, some people strongly disagree with some of her views, while others take her articles as a lesson. In business, she succeeded. Every time she or members of Mi Meng's team share their experience in operating WeChat, it will attract great attention from new media operators. Fellow uncles have also achieved success in their careers. As the leader of this A-round M&A, Zhang Jinyuan, CEO of Tong Shu, officially met with you for the first time after completing the whole capital operation and structural adjustment, and openly exchanged more core and essential thoughts with you. The specific content is described as follows. On the afternoon of April 15, the new media content marketing elite sharing meeting was held in Beijing. Mi Meng and his fellow uncles took the stage to share their unique understanding of the post-90s generation. As a dual-micro operation of Phoenix Technology, I have also gained a lot after listening to their sharing. The following are some points I shared and summarized according to them, hoping to satisfy everyone's curiosity about these two, and also hope that colleagues can be inspired by reading them. Mi Meng: The words and deeds of post-90s WeChat WeChat official account Cafe are sharp and warm, Queen,1.5m chubby, which is my first impression after seeing Mi Meng, completely subverting my previous design of Mi Meng. Back to the topic, behind the article 65438+100,000+is Mi Meng's very understanding of what he is thinking and wants after 90. This time, Mi Meng talked with the post-90 s from eight aspects: money, consumption, affection, friendship, socialization, love, aesthetics and entertainment, and summarized the marketing enlightenment behind it. (The original sharing time was 1 hour. Due to Mi Meng's personal emotional excitement, it took 1.5 hours to end urgently. The host said that he had fainted from crying. ) After 0 190, Mi Meng and the company girl L bet on losing weight, and the winner of losing weight can get 2000 yuan. Mi Meng didn't lose his mind after that. A month later, the girl L lost five pounds and Mi Meng gained three pounds. Girl L came to Mimeng: Boss, my 2000 yuan? Mi Meng expressed surprise and still fulfilled his promise with distress. So I learned a lesson, "don't take money to take the post-90 s exam, because they certainly can't stand the test." After 90, dare to say and do. I can be cruel to not eat meat or puffed food for months in order to win 2000 yuan in gambling. I can console myself by saying that in order to buy a new bag, I can deserve better myself. You can eat and chat on weekends, but only if you wait for AA. In the view of consumption, saving money after 80s means saving money, and saving money after 90s means spending money at one time, so the title of Mi Meng WeChat official account is shameless naked view of money. In Mi Meng's view, talk about money should not be shy, talk about money should be interesting, not naked. Emotions after 0290 (friendship, affection) For those after 90, friendship is eternal. It is not as fragile and unreliable as love, nor as inconvenient or unwilling to communicate as family. The three principles of flattery in friendship are: I don't care about right or wrong, as long as you support me; I am not introverted, I am just too lazy to be extroverted; I like you, so I spit on you. They don't like your flattery or preaching. Don't ask them if they have washed their hair or put on makeup when they see you. It doesn't matter. The important thing is that we can talk. You are my friend. In terms of affection, the post-90 s generation will not care about their parents because of rebellion, but will care more than the post-70 s and post-80 s for two reasons: First, the post-90 s parents are all post-70 s and post-60 s, and the generation gap is not so serious; Second, parents bought a house after the 90s, bought a car, and even introduced their girlfriends. Can you be disobedient? The post-90s generation has its own unique cognitive definition. They can call Wang Sicong's husband and Ma Yun's father, but they will still listen to their parents' nagging after closing the door, and they will also buy gifts for their parents with great care. There are two key words in the post-90 s love concept, mouth gun plus pure love. Chastity is not important. Chastity is well protected. Break up if you cheat. If you break up, you will be replaced by a new one. You said it doesn't matter, in fact, you are very angina. Of course, they also advocate loving only one person all their lives. The pictures before and after the flowers are romantic enough. Having said that, I have to mention Haier Blue V, which is the most popular among fans. Like that particularly nosy and enthusiastic friend around you. It gives fans names and confessions. This is the life gate for Haier Blue V to lead the trend. For the social rules after 0390 and the social rules after 90, you only need to grasp one key word: install B. After 90, B seems to be divided into two categories: B regardless of cost; I want to play B, but I don't like you to play B. The former can queue up for four hours to buy a bag, and it is still very cost-effective. The latter can quickly identify who is pretending to be B and immediately fight back to monopolize the right to install B. Mi Meng, for example, said: The whole company traveled to Europe, and she found that the company was busy making friends every day after 1990, but she just made friends when the domestic people paid the most attention to jet lag, lamenting that she was really pretending to be B with her life. Let's talk about a typical case, YSL. Last year, YSL stars used women's psychology of comparing and showing off to explode their circle of friends around Christmas, created a social topic marketing, and even became an indicator to test boyfriends, which eventually led to YSL being out of stock. Let's not talk about the effect of hunger marketing. While sharing your YSL star in the circle of friends, don't forget to boast that your boyfriend is handsome and pretend that the B index is bursting. Aesthetics and Entertainment after 0490 "The aesthetic rules after 90 are really absolute eye dogs". Visually, the post-90s generation pursues beauty, coolness and fashion, and whoever looks good likes it. Speak first if you are good-looking, and shut up if you are ugly. This is their typical expression. As Mi Meng said, don't wonder why the Party can't stand in the way. Just look in the mirror and you will know the answer. This experience is not only applicable to interpersonal communication, but also instructive to product interaction design. Yin and Yang teachers are the best example, subverting the whole post-90 s aesthetics. All the post-90 s who played Yin and Yang teachers around them were impressed by their beautiful pictures. The rules of post-90s entertainment are as follows: The world is so dirty that I want to see it; Others are so long, I want to try. Although they think they have no integrity. I really want to be a slap in the face forever. Of course, I don't mean that I like it as long as it is dirty after 90. Do you understand the concept of advanced pollution? Half of the top ten articles in Mi Meng's The Last Year conform to this law. Dirty grades, some dirty and obscene, some dirty and appreciated (Durex really achieved advanced dirty). Brand can drive, but it must be driven well. Don't capsize in the gutter. Second, what do you care about after 90? Meng and Bi Meng, selling Meng is productivity for them. After 90, pandas can eat bamboo and poop live for 24 hours, because they think it's cute, you're cute, and everything you say is right. For example, Mi Meng's head, the emperor who always sings Rap in Crossing the Forbidden City, Weibo blogger Wang Qingxiang, Korean drama Ghost, and so on. This is a typical post-90s aesthetic. If you are good-looking and cute, you win. Mention Haier again. Haier has completely become an entertainment brand now. What methods do you think can be used to express the post-90s culture? There is no doubt: coquettish and cheap emoticons, because "post-90 s are used to using emoticons to talk to society." Zhang Jinyuan, CEO of Fellow Uncle: The ambition of Fellow Uncle In the Internet era, new media has become the export of capital pursuit. This industry is gradually maturing, and all sizes have encountered their own bottlenecks. Under such circumstances, how to break through the bottleneck has become the core of the current media layout. Uncle fellow villager also analyzed his own double micro-development, and raised a very interesting question: Is the constellation (the core content of fellow villager) reliable? "Devil Economics" made a sample survey and constellation test for kindergarten children aged 3-6. The results show that their personalities are quite different from the constellations. But after the experiment lasted for five to ten years, with the growth of age, especially after entering the society, their personalities became more and more like their own constellations because of their recognition of their own constellations. We don't discuss whether constellations affect people's personality attributes because of the angles of planets or stars in the sky. Knowing more about it is a social concept, which is implanted in people's minds day after day and year after year, and then affects people's cognition in turn (repeated extension and strengthening of psychological hints). For example, we can get through the communication barriers between strangers through the simple question "What constellation are you", and then realize mutual cognition except the material level. Based on fellow culture itself, it has also triggered a series of thoughts: how to maintain 30 million fans only by dissecting the single tonality of constellations, and then achieve exponential growth. This has to talk about the current development strategy of fellow uncles. At present, there are several strategies to choose from in the market: one is to go to a deeper level, that is, the so-called IP upgrade and heavy IP, that is, to extend to animation, film and television, online drama and mobile games; The other is horizontal development, which binds more accounts together to form a media matrix, thus breaking through the bottleneck of media fans; The third way of thinking and strategy is a difficult way that few people try, and it is also the way that uncles choose. Image, content, and traffic potential flow promote offline stores through supply chain, brand, and cross-border cooperation. Tongdao upgraded the profit model from a simple advertising type to brand authorization and offline cooperation, because he can provide a brand or a company with not only the first article of Weibo and the second article of WeChat, but also a set of marketing cooperation schemes that all cooperative brands will launch in all online and offline stores at the same time. There is no doubt about the mode and effect of online marketing in the same channel. Will the operation of offline stores also fall into the vicious circle of the current real economy? I think the answer is no, and this affirmation comes from the refined operation put forward by Zhang Jinyuan after understanding the psychology of young people. In addition to controlling the requirements of scenery, color and smell, physical stores also need to carefully dress up the lighting and environment. Nowadays, many young women choose to eat in the store, and they care about whether it is good or not, not whether it is delicious or not. "Because of this, she can complete her sharing in the circle of friends and successfully shape her tonality and label, and this most basic demand constitutes the first to spread content. After talking about the constellation, let's talk about safety. Fiona Fang Huarui Technology was shocked by a recent sentence: "In the new media era, you new media people mainly do one thing, selling panic and fear. "xiong'an new area housing prices exploded in the circle of friends, and you are selling young people's panic about the future; A star is cheating on you. You are selling young people's fear of love. It is undeniable that content similar to selling panic and poking people's pain points will be very popular in many cases, but more often, people from the media should understand that the most scarce thing in a person's heart is a sense of security. When I look back at the content orientation and strategic layout of Traveler, it is not difficult to find that Traveler provides a core concept: warm and positive, coquettish and cheap without losing family ties. During the day, you will laugh at those frivolous contents, and at night, thought-provoking and warm articles will accompany you to sleep. In the final analysis, "security is the scarcest resource in this era and the core demand pursued by all people. "Because I know you, I know what you are afraid of, and I know you can get comfort from me. This may be one of the magic weapons for fellow uncles to live longer. Fiona Fang Huarui Technology believes that the success of the first media has many factors: irreplaceable content, forward-looking layout, optimization and integration of resources and so on. In the bottleneck period of Internet operation, the number one media is not only the benchmark of the industry, but also the main force to lead the development of new media or media in the future. As an "Internet believer", as Huang Youcan said, "I am willing to believe with some idealism that such a more brilliant world will overwhelm the dark world and is the ultimate pursuit of the Internet. "Link to this article: (Please keep it)