Zhang Desheng's catalogue of achievements

(1) Scientific research project

1. Presided over the completion of the 25 sports social science research project "Sports and News Communication Research" by the State Sports General Administration (project approval number: 863ss5126), and was rated as excellent by the State Sports General Administration.

2. presided over and completed the research on mass sports service system in the process of building a well-off society in an all-round way ―― also on the sub-project "Mass sports and sports media in a well-off society" (project number: 3BTY19) (26).

3. presided over the completion of the sub-project "Future Development of Leisure Sports" (27) of the National Social Science Fund Project "Research on the Theory and Practice of Leisure Sports in a Well-off Society"

4. presided over the completion of the key project of humanities and social sciences in colleges and universities in Hubei Province "Research on Football Aesthetic System" (1996-1998).

5. presided over the completion of the youth fund project of humanities and social sciences in colleges and universities in Hubei Province "Research on the Interaction between Media and Fans in China" (1999-21).

6. presided over the completion of the key teaching research project "Research on the Construction of Elective Courses in Teachers' College Series" in Hubei Province (1997-1999).

7. As a main member, I participated in the completion of the sports social science and soft science project "Information Industry and Sports Industry in the 21st Century" (21-22) of the State Sports General Administration.

8. As the second person in charge, he participated in the completion of the third batch of the "151 Project" of modern educational technology in Guangdong universities. Sports photography > Teaching reform experiment based on the utilization of network resources (Guangdong Provincial Department of Education, 24-26). 9. Presided over the completion of the 22 project of Guangzhou Institute of Physical Education, "Research on the Reform of Diversified Practical Teaching Links of Sports Journalism".

1. presided over the completion of the 23 project of China Denggao Culture Research.

11. presided over the completion of the 24 project of Guangzhou Institute of Physical Education, "Research on Synchronous Training of College Chinese in Physical Education Institute and Reduction of Item Bank".

12. Presided over the research on the 24 teaching project of Guangzhou Institute of Physical Education "Research on the Scoring Standard of Sports News" (24-26).

13. presided over the completion of the key project of Guangzhou Institute of Physical Education, "Research on the current editing status, work norms and operating system of sports newspapers in China" (approval number: 3zd15).

14. presided over the research on the general project of Guangzhou Institute of Physical Education, "Research on the nature, methods and development trend of mobile phone sports communication" (project number: 6yb15)

15.

16. Presided over the research of 123 disciplines (academic) leaders, On the Necessity and Feasibility of Sports Appreciation as Sports Leisure (26-27)

17. Presided over the research of the general undergraduate project of Guangdong Higher Education Teaching Reform Project in 26 "Reform and Innovation in Practice Teaching of Sports Journalism" (project number: BKY BJG 26261)

18. Presided over the research of Guangzhou Institute of Physical Education in 27.

(II) Academic works and teaching materials

1. General Theory of Sports Media, a monograph, published by Guangdong People's Publishing House in 26.

2. College Chinese, textbook, edited, Guangzhou: Guangdong Education Press, published in 24.

3. The Age of Fans: A Study on the Interaction between Media and Fans in China, a monograph, Beijing: Central Compilation and Publishing House, published in 22. Dozens of domestic media published review articles, and Guilin Evening News reprinted some of them.

4. Introduction to Football Aesthetics, written by himself, was published on the Journal of Wuhan Institute of Physical Education in 1998.

5. "Football Tide", monograph, independent author, Beijing: China Literature and History Publishing House, published in 1996.

6. Life and Death: Football World and China Football, monograph, co-authored with Shi Jun, published by Beijing Institute of Physical Education Press in 1993.

7. Teachers' Speeches, edited by First Deputy Editor, Beijing: Oriental Publishing House, 1993; Guangming Daily (October 21, 1993), China Education Daily (July 21, 1993) and Abstracts of Articles (February 27, 1994) all published review articles.

8. "Cunning Counsel", a collection of legendary stories, written by himself, Beijing: China Statistics Publishing House, published in 1994.

9. Introduction to Leisure Sports, edited and edited, Beijing: People's Sports Publishing House, published in 27.

1. Introduction to Sports Appreciation, co-authored, published by People's Sports Publishing House.

(3) Papers and comments

1. Research on the cultivation of innovation ability of postgraduates majoring in sports journalism. Xiao Peixiong, Zhang Desheng. Journal of Guangzhou Institute of Physical Education, No.1, 26.

2. Looking at the core competitiveness of the top three paper media from F1 report. Written by himself. Journal of Guangzhou Institute of Physical Education, No.5, 25

3. Looking at the South from the report of the six-party talks. No.3, 25.

4. Study on the contemporary communication mode of Wushu culture. First author. Journal of Guangzhou Institute of Physical Education, No.6, 24. Excerpts from Xinhua Digest, No.3, 25. 5. Analysis on the digitization of news headlines in sports newspapers. Journal of Guangzhou Institute of Physical Education, No.2, 24.

6. On the logical level of sports explanation. No.4, 23.

7. Aesthetic speculation on football and religion. The first author. Journal of Wuhan Institute of Physical Education, No.1, 1997. The full text of Sports, a newspaper material copied by the National People's Congress, was reproduced in No.6, 1997. The article was selected into the Bulletin of Major Scientific, Technological and Academic Achievements of Chinese in the World, edited by Hong Kong IEEC and Hong Kong Wen Wei Po.

8. The basic form of football and its value attributes. The first author. Journal of Tianjin Institute of Physical Education, No.3, Volume 14, 1999.

9. The credit system is an effective way to train physical education teachers. The first author. China School Physical Education, No.2, 1997. This article won the third prize of the fourth excellent higher education research paper by Hubei Provincial Education Commission and Provincial Higher Education Society. < P > 1. On the training methods of physical education teachers in primary and secondary schools in economically underdeveloped areas. The first author. Sports Science, No.3, Vol.18, 1998. < P > 11. Football, an aesthetic life game. Independent author. Journal of Wuhan Institute of Physical Education, No.1, 1998.

12. On the nature of interpersonal conflicts in football activities. Monograph. Zhejiang Sports Science, No.2, 1998. Included in China Century Development Literary Theory Series (China Esperanto Press, 1998).

13. Temporal factors of fans' fanaticism. Monograph. Zhejiang Sports Science, 1998. No.1, 1998. The full text of Society, the core publication of sociology, was reprinted (January, 1999), and the arguments of Xinhua Digest were extracted (February, 1999). The abstract of Yangcheng Evening News was forwarded and commented (titled "The Truest Wild Beauty"), and it was November, July, 1998. < P > 15. (1).

16. On the nature of star worship. Monograph. Journal of Guangzhou Institute of Physical Education, No.2, 1999. Shanghai Society is reproduced in full (August 1999).

17. On the tragic spirit of football art. Monograph. Journal of Beijing Sport University, 1997, (2). < p The full text of Sports Culture Monthly is reproduced, 1997, (5); The National People's Congress copied the newspaper material Sports, 1997, (7). < P > 19. Football is a way of life. Oriental Culture, No.4, 2.

2. On the Irrationality of Football. The third author. Guangzhou: Oriental Culture, No.4, 2.

21. Football and Religion: Facing the Moment. Monograph. China Academy of Social Sciences: World Religious Culture, No.2, 1998.

22. The logical starting point and historical model of natural beauty appreciation. Monograph. Hubei No.6, 1999.

23. Artistic survey of stadium architecture. First author. Journal of Xianning Teachers College, No.2, 1999.

24. On the formal beauty of stadium architecture. Monograph. Beijing: Sports Science, 1999 Supplement.

25. On the aesthetic attribute of football art. Monograph. Wuhan Institute of Physical Education. Theoretical edition of Football Newspaper, November 7, 1996. Excerpts from Xinhua Digest, 1997, (2). < P > 27. Interpreting Art of Football Live Broadcasting. Written by himself. Guangzhou: Southern TV Monthly, 1998, (1). The full text of Hubei TV Monthly is reproduced, 1998,(11)

29. On the wild atmosphere of football. Monograph. Journal of Qinghai Teachers' College, 1995, (3).

3. On the connection and difference between football and religion. Monograph. Journal of Xianning Teachers' College, 1996, (4). The National People's Congress copied the newspaper material Sports, 1997, (2) (3). Excerpt of "Aesthetics" copied by the National People's Congress, 1995, (3). The original text of this article was awarded the first prize of excellent thesis of graduate students in the "Jingshi Cup" academic festival of Beijing Normal University in 1994. < P > 32. Aesthetic thinking on star hair accessories. Monograph. Taiyuan: Sports Culture Monthly, 1999, (6). < P > (5).

34. What is football? Independent. Taiyuan: Sports Culture Monthly, 1999, (3).

35. Football and War. Independent. Taiyuan: Sports Culture Monthly, 1998, (12).

36. Talk about the captain. Independent. Taiyuan. (7).

38. Gossip about football reports. Monograph. Taiyuan: Sports Culture Monthly, 1997, (8).

39. Gossip penalty. Paper. Monograph. Taiyuan: Sports Culture Monthly, 1998, (1).

4. Discussion on the characteristic credit system in teachers' colleges. Paper. Sixth author. Hubei Higher Education, 1997, (1). This paper won the second prize of the fourth excellent research paper of higher education by Hubei Education Commission and Provincial Higher Education Society. The key teaching and research project of the Provincial Education Commission.

41. Establish a stable internship base and implement the entrusted internship system. Paper. Monograph. Journal of Jingzhou Teachers' College, 1997. (1).

42. Application and practice of graded and classified assessment in our school. Paper. Independent author. Journal of Xianning Teachers College, 1991, (4).

43. Challenges and countermeasures faced by teachers college education. Paper. Independent author. Hubei Higher Education, 1997, (4).

44. Self-study is (4).

46. On the relationship between sex and literature and art. Monograph. Journal of Xianning Teachers College, 1994, (4).

47. Poor Beijingers. Reportage. Monograph. Beijing: Window, 1994,(1); China Information Daily (January 19, 1994) and Beijing Youth Daily (April 11, 1994) reprinted respectively.

48. Martyrdom and Worship. Monograph. Sports Expo, No.1, 23.

49. From Buckley's Kissing Ass. Monograph. Sports Expo, No.2, 23. No.3, 23.

51. Professional League, Players' Union and Political Civilization. Independent Writing. Sports Expo, No.3, 23.

52. Review of Players' Union in a Century. Independent Writing. Sports Expo, No.3, 23.

53. The secret of "Eight Characters" determines the Olympic Games. Independent Writing. Sports Expo. Sports Expo, No.9, 23.

57. Scenery or poor team translation. Sports Expo, No.9, 23.

58. Reforming our refueling methods. Sports Expo, No.1, 23.

59. Can Wushu enter the Olympic Games? Sports Expo, No.11, 23.

6. Media should reflect on it. Independent writing. Sports reference. Summary special issue of the 22 World Cup.

61. Tennis "values". Sports Expo, No.12, 23.

62. Unveiling the "gambling". Horse racing, trial issue number (. No.11, 24.

64. Sports news education course: simple but not simple. China News, 4th edition (news education edition), October 25th, 24. The full text of sports teachers and friends is reproduced, No.12, 24.

65. On the necessity and feasibility of replacing broadcast gymnastics between classes with martial arts. The second author. Sports teachers and friends, No.1, 24.

66. Research on the "syllogism" of newspaper event reports. Independent author. Press, No.6, 26. Reform and innovation of practical teaching of sports journalism. First author. Press, No.1, 27. Basic characteristics and development trend of sports blogs. First author. Press No.4, 27

69. Research on the realistic characteristics and development countermeasures of sports news reports in party newspapers. Independent writing. Contemporary communication, No.2, 27

7. Research on the communication mode of leisure sports culture. First author. Contemporary communication, No.4, 27

71. Research on the characteristics of sports news writing and reporting in Xinhua News Agency. Second author. News knowledge. No.1, 27

72. Three models of relationship between sports and media. First author. News knowledge. No.5, 27

(4) Newspaper column

During the p>1998 football World Cup, it was invited to be published in Xinhua News Agency's World Cup Express and Hubei Xianning Daily.