Novice blogger &; Amp merchants, how does Little Red Book start cold? Just read this article!

How do novice bloggers and businesses start a cold start in Xiaohongshu? In my opinion, we must have a sense of classification, find a position through classification, find a popular form through classification, and imitate popular notes. Take the photo industry as an example, this article gives you a detailed offer. After the photo industry is determined, at this moment, according to the official keyword planning tools and monthly reports, people can be divided into six categories: pregnant women, children, couples, boys, girls, student photos and regions. Pregnant woman: pregnant women photos; Children: Hundred-day photos, parent-child photos, children photos and follow-up photos; Couples: couple photos, couple art photos; Boys: male gods, handsome guys; Girls: girls' photo, private photo, girlfriend photo, Hanfu photo, cheongsam photo and other styles; Student: ID photo and graduation photo; Geography: Hangzhou, Shanghai, Beijing, Chongqing, Zhengzhou, etc. Because photos must be taken offline, users pay special attention to offline transportation costs. When writing notes, you should add regional attributes on the first floor, and implant regions in titles, texts and labels, so that users can filter them. At the second level, we need to determine the goal and the topic we are looking for. Suppose we do Shanghai girl photo, and girl photo is also the most competitive market. Judging from the cost per click, it also exceeds 0.6 gross. Figure 1: Click price of girl photos. Next, we need to continue to classify. The core of girls' photos mainly focuses on style, attention and crowd. Among them, style is the point that users are most concerned about. Can you impress them in style or form your own differentiated selling point? This is the core of the little red book. By searching for the keyword "girl photos", users' concerns are divided into styles, concerns and people. Style: Hanfu photo, girl photo, cheongsam photo, Japanese photo, pure desire photo, Hong Kong photo, sexy photo, suit photo, French photo and film photo, dance photo, dark photo, new Chinese photo, private house photo and Korean photo, JK photo, campus photo, spice girl photo, oil painting photo, Tibetan photo, Republic of China photo, etc. Nursing: photo makeup, autumn photos; Crowd: Fat girl photo, birthday photo. Because there are many styles in the studio, there is no way to make a special style. At this moment, merchants can publish pictures according to their own characteristics in the little red book or refer to the official style to see which style is the best. Figure 2: For example, the search popularity of Little Red Book. At present, my own cheongsam photo is the best. How to write it specifically? You can search for the keyword "Qipao photo" to see the popular high-conversion notes, that is, the notes that users are willing to inquire about the price and how to buy. The way to distinguish the two is to look at the comment area, which represents the user's opinion on this note, and the comment area with high conversion rate mostly asks how to obtain it. How to contact to buy? This is what we need to focus on. High-flow notes mostly evaluate the characters in the copy, cover and even notes. As shown below, 1 users often ask how to contact. Figure 2 pays more attention to the sexy beauty in the picture, judging that 1 is a high conversion note and 2 is a traffic note, so as a merchant, it pays more attention to high conversion notes. Figure 3: High-conversion notes VS streaming notes continue to discuss the topic of "cheongsam photos", sort out the top 12 notes and disassemble them. Figure 4: According to the notes with high conversion rate, the cheongsam selects the retrospective studio with the highest praise, that is, the notes with serial number 3 and the user notes with high conversion rate, and dismantles them at pixel level to find the essence of the industry. Figure 5: Looking back at the explosion cover of the cheongsam photo in the studio: The first picture is made up of three pictures, which is also a popular form of Little Red Book; The rest of the covers are close-ups, the horizontal shots are vertical shots, the format is unified, and the model's own temperament is consistent with the cheongsam photos. Title: You said it was not too late in spring, so I went to Zhenjiangnan to take a cold cheongsam photo (also borrowed from Zhenjiangnan's hot stalk). Text: Emphasize the collocation of light-colored cheongsam and white flowers, cool girl and atmospheric shooting. Tags: # Changsha about shooting # # girl photos and cheongsam photos # # cold photos # and other tags. Reference point: What are the points worthy of reference in this note? Is it the cover? Models? Whether words or labels can match your own style, think about how to imitate them at the pixel level. Remember! When disassembling the explosive text, we should imitate it at the pixel level. Imitation is not copying the original text, but seeing the reason why her notes are on fire. This note wins in the sense of atmosphere, overall coordination and novelty of content. Then when we create notes, we need to find the feeling of cheongsam photo, and create the beauty of cheongsam photo from the cover, title and copy. Take the explosion of cheongsam as an example. Similarly, for other styles of notes, we should imitate them at the pixel level and disassemble them to the exploding soul. Please refer to this article for specific reference methods. Novice, look! How to find a suitable benchmark account in Little Red Book?