What is the production process of TV advertisements?

1. When the idea is completely confirmed and allowed to enter the shooting stage, the creative department of the company will submit the creative copy, picture description and storyboard of the proposal to the production department (or other production companies), and make necessary written explanations on the length, specifications, release date, purpose, task, plot, creative points, atmosphere and taboos of the advertisement to help the production department understand. At the same time, the production department is required to submit quotation and production schedule for selection within a limited time. ?

Studying TVC ideas is an interesting part of the tedious work of the production department, because you can often see some excellent ideas. Storyboard is one of the most important and commonly used ways to communicate ideas at present, because it can shorten the understanding gap between them. ?

2. After receiving the storyboard briefing, the production department will report the appropriate production plan and corresponding price to the customer department for confirmation according to its own understanding and estimation of creativity. Generally speaking, a reasonable evaluation should include shooting preparation, shooting equipment, shooting venue, shooting scenery, shooting props, shooting clothes, film crew (director, producer, photographer, lighting engineer, art, makeup artist, actor, etc. ), electricity, magnetic rotation, music, editing, special effects, 2D and 3D production, dubbing and synthesis. It can even include specific options. ?

Because the scale and fineness of production directly affect the evaluation, advertisements mainly have a rough production budget, which is generally about 10% of the broadcast cost. The evaluation made by the production company based on this budget is meaningful and the production plan based on this evaluation is worth considering. ?

3. The customer department reports the estimate of the production department to the customer, and after the customer confirms it, the customer, the customer department and the production department sign a specific production contract. Then the production department prepares the next first production preparation meeting within the specified time (PPM 1) according to the contract and the final confirmed production schedule. ?

The valuation of the production department is very transparent, because almost every project has a recognized line price, and the floating space is relatively limited. You can see the profits and taxes paid by the production department on the pricing list of the production department. Of course, like other industries, production companies with a large number of films can generally get better prices. ?

4. During this period, the production department will make comprehensive preparations for all the details related to the shooting of advertising films, such as shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, costumes, etc. In order to seek advertising creativity as the best way to present advertising films. ?

This is the busiest time for the production department, and all the preparations should be done in every detail. The more detailed the work at this stage, the more high-quality advertisements can be produced. Sometimes the production cycle will be shortened at the request of customers, so the time at this stage is often compressed. We advise customers to leave enough time for the production department, because sufficient preparation time is the best way to improve quality without increasing costs. ?

5.PPM is the abbreviation of English Pre-Product Meeting. On PPM, the production department will report all the details of the advertising film shooting to the customer and explain the reasons. Usually, the production department will submit more than one set of shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, clothing and other details about advertising film shooting for customers to choose, and finally confirm them one by one as the basic basis for post-shooting. If some parts cannot be confirmed at this meeting, another production preparation meeting will be arranged (if time permits) until the final confirmation. Therefore, the number of production preparation meetings is usually uncertain. If you only hold it once, there is no difference between PPM 1 and PPM2 and final PPM. ?

6. After re-preparation, the production department will submit a new preparation plan for the part that could not be confirmed at the first production preparation meeting (PPM 1) for the customer's confirmation. If all are confirmed, the final production preparation meeting (final PPM) will not be held, otherwise (if time permits) another production preparation meeting will be arranged until the final confirmation. ?

Do it again! ?

7. This is the final production preparation meeting. In order not to affect the whole shooting plan, the client, the client department and the production department must jointly negotiate an executable plan for all aspects that have not been confirmed, and the three parties will confirm it as the basis for subsequent shooting. ?