How to write a promotional copy for a charity event?

1. To do this well, we must first answer the question: What is publicity copywriting for public welfare activities?

Copywriting is a medium of communication and expression, such as: introducing a product , a brand, a function, say a word. Copywriting is everywhere in life, all the information you see in a day, various online advertisements, roadside billboards, and restaurant/bar menus.

The core of publicity copywriting for public welfare activities is to explain things clearly from the perspective of the audience/target group. The copywriting must resonate with the emotions of the rescued parties so that they are willing to participate in the activity. Come in.

Second, one question must be answered:

1. Since publicity copywriting for public welfare activities is concerned, who are the target groups of our publicity copywriting for public welfare activities?

2. And how to communicate? In order to achieve the purpose of publicity copywriting for public welfare activities (that is, how to explain this matter clearly to the target group and generate corresponding actions)

3. Clear the above two basics understanding, that is - start public welfare activities products/solutions/activity plans, edit the following three specific contents:

1. Product value mining and design, product description

2. Digging into the needs of the target group

3. Value extraction and value proposition design

Four. How to write publicity copy for public welfare activities. There are five key points in thinking and conception

1. Design and determine the expression logic of the copywriting

2. What is the idea of ??copywriting marketing

3. If it is a sales-type long copywriting, the sales process must be designed. If it is a short copy, it is the design of the reason for action or the reason for purchasing

4. Copy title, copy scene construction, and copy ending

5. Familiar with the copy presentation type of copy promotion channels

5. Review of key points

1. Whether the copywriting effect can achieve the purpose

2. Whether the copywriting and pictures are appropriate

3. Whether the value proposition is Unify, and the core value proposition and appeals must be clear

4. For long copywriting, you need to review the title of the copywriting, and it is best to build the scene of the copywriting, and pay attention to the ending

5. Writing method for short copywriting: theme +Value Proposition+Reason to Buy/Reason to Action/Remember Your Reason