How to promote network marketing in wedding photography industry

How to promote network marketing in wedding photography industry

It is common to do online marketing in wedding photography industry, and now many businesses are investing in this piece. What should the online marketing of wedding photography industry do to be effective? What are the online promotion methods of wedding photography industry? Let's take a look at the online marketing promotion method of wedding photography industry ~

The development of any online sales can not be separated from three aspects: self-construction, traffic introduction and order conversion.

First, the improvement of internal quality and the development and improvement of official platforms such as online sales. Specifically, it includes the aesthetics and visibility of the website, the mutual guidance and internal links between various layouts, the guidance of related content, and the arrangement of soft texts. The improvement of internal quality is the cornerstone and the first step of online sales success.

The perfection of the content of the website itself is the basis for considering the success of online sales. Due to the particularity of online sales, customers can basically only feel the quality of our products and services through the network. So, how to show our good quality and service to our guests through virtual network? Meitu packaging and copywriting packaging are very important places.

Second, the increase in the number of queries. The inquiry quantity determines the order quantity. How to drain and divert the website will also be the focus of this article, which will be described in detail in the following pages.

Third, the improvement of conversion rate. The so-called conversion rate is the transaction rate to the store and the network recommendation rate. This includes the excavation of new online customers and the introduction of old customers. The conversion rate is the most critical step in the transaction. How to strengthen network communication, grasp the psychology of online customers and finally pay the order is the most important step. The factors involved in the conversion rate are mainly related to the setting of online packages, photography style and consumers' expected spending amount.

What needs to be emphasized here is that the sharing and dissemination of guest photos and comments on word-of-mouth websites can bring unimaginable effects, such as Weibo sharing and forwarding, WeChat forwarding and so on. Comments on word-of-mouth websites mainly refer to the evaluation experience of official guest films; User evaluation of Dianping.com. Com and aibang. Com is another channel. Sharing evaluation experience is a very important step to improve the follow-up consumption of tourism outdoor photography and the conversion of guest list.

Some negative comments are also an important channel to test one's own quality and improve service.

Let's focus on how to increase the number of queries. To put it bluntly, it is to increase the number of hits in official website. Mainly through two channels, in addition to the click of our official channel itself, the main source of large traffic is the introduction of foreign traffic.

First, the source of website traffic

1, official website optimization ranking (natural flow)

When wedding photography and other website keywords enter the 360 homepage or even the top three, the natural traffic is very impressive. So search engine optimization is very important. How to improve the natural ranking of websites requires a little optimization and promotion of SEO. Especially the setting and promotion of corresponding long tail keywords. Of course, there are friendly links and instant messaging settings, and the establishment of sharing systems is also evaluated.

2. Ranking of other official channels or stores.

Obviously, vertical industries have portals, such as Wuxi's slightly influential forums, such as Donglin Academy Network, shops or blogs of several major domestic portals, such as Sina and Tencent, as well as official Weibo and WeChat channels. Combined with the rules of search engines and the hype of hot topics, their works will be exposed to the greatest extent and they will get more traffic.

Second, the expansion of payment channels.

1, the most typical ` is the promotion of 360 bidding, which is a timely and effective measure taken by most travel agencies.

2. Cooperation with vertical portals and local forums. The former is suitable for national cooperation and long-term delivery; The latter is short-term and needs topic hype.

3. Paid promotion of Weibo and WeChat.

4, develop network distributors, which is not what most photography agencies say on the table, but deep operation can achieve very great results. This can achieve unexpected results on Taobao and WeChat.

Summary: The online marketing of photography industry is a systematic project, which involves the linkage work of many departments. All employees in the company need to participate. From the perspective of tourists, many users don't just choose to take wedding photos now, and traveling abroad is becoming more and more fashionable.

If fish ponds are used to describe this system, the primary stage of online marketing is simply catching fish. In order to achieve the goal smoothly, N kinds of lures and methods have been thought of, and some even do not hesitate to harm their long-term interests.

Only by building your own fish pond can the fish that started harvesting become the mother fish, and the original fish pond is different. We can find places that no one has been to or few people have been to through many ways and channels, develop multiple fish ponds, and then operate finely.

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