A common example of impromptu speech skills

Improvisation can make use of good stories. What is the formula of a good story? The following is a general example of impromptu speech skills that I have compiled. I hope you like it.

Mode 1 great formula of great story

? Great? It's short for the five elements of a good story.

1. Great entrance: magnificent entrance.

A good story catches your 100% attention from the beginning and makes you want to know what happened next.

2. Rich: Rich details

If a story lacks vivid details, it will be difficult for readers and listeners to associate with the environment at that time, and naturally it will be boring.

A story with rich details can bring the listener into the hero's world and see, hear and touch everything that happens in the story.

3. Experience: Experience

This part is the main body of the story. What did the hero in the story do? What are the links and what are the results?

Make sure your story has a clear experience element. You can ask yourself a simple question:

Apart from all the details and subplots, what is your story about?

The Journey to the West, for example, tells the story of four apprentices who overcame many difficulties to learn from others.

Taking Harry Potter as an example, this paper tells the story of Harry Potter's success in overcoming many difficulties and defeating Voldemort.

4. Anxiety: suspense and conflict

In Journey to the West, the Monkey King experienced 81 difficulties, and Harry Potter defeated Voldemort through seven books and eight movies.

A good story must make the listener feel nervous. In order to listen attentively, you can't guess which direction the next story will develop.

5. Takeaway: What have you learned?

The most important purpose of a good story is to sum up the truth profoundly and simply, so that people will never forget it. This is a convincing story.

Model 2 SCQA (situation status, complexity, questions, answers)

Step 1: Try to outline the current situation (or the whole environment).

E-commerce is being carried out at a higher speed and in a more complicated way than before, and this trend will continue. The rapid development of trade automation needs matching accounting automation.

Step 2: Identify complexity (what makes things complicated)

For example, when Stripe solves the payment process through API, the bookkeeping link is still completed by manual spreadsheets, which is difficult to form a large scale.

Step 3: Find the questions that your situation needs and must answer.

For example, who can develop API services to make bookkeeping complete in the form of high-speed automation?

Step 4: Give your answer (solution) clearly.

For example, subsidiary ledger is a large tool, and accounting automation can be realized through API. This is a huge market (about 3% of GDP), and we have formed a strong team.

It is conceivable that your proposal will be more interesting if you follow the story structure. The SCQA structure is very helpful to me, but it may not be very useful to you. Don't be afraid, there are many other story models to learn from, and there is always a story framework suitable for you and your enterprise.

Model three heroes' journey

A long time ago, there was a _ _ _ _ _ _ _ _ every day, _ _ _ _ _ _. One day _ _ _ _ _ _ _. Because that thing _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _. Until the last _ _ _ _ _ _ _.

For example, another story model that I like very much comes from the Pixar team. In order to create popular movies such as Toy Story and Monster Company, they followed this very special story-telling mode. This is the most basic mode for them to tell stories. It's old-fashioned, but it's really easy to use.

Mode 4 Brand Story: Situation, Role, Fact and Value

Element 1: Temporal and Spatial Framework of Situational Brand Story

? Big+Small, Magnificent and Subtle Relative

Vitasoy, a household name in Hong Kong, has nourished the growth of generations. In the late 1940s, Hong Kong was just liberated from the shackles of imperialism, and it was devastated and promising. People's bodies generally lack nutrition, but milk is something that only nobles can afford. Seeing this situation, Mr. Luo Guixiang, the founder of Vitasoy, decided to use soybeans as cows in China to produce high-quality and nutritious soy milk to solve the nutritional and health problems of the lower class. So he positioned Vitasoy as? Poor man's milk? , quickly open the market and become a must-have drink for every family in Hong Kong. What is the brand story of Vitasoy? Big+small? The typical situation incorporates the subtle experience of the little people under the grand historical background, which puts the viewer in the grand and subtle. The overlapping of the big situation and the small situation has brought tension. ? The original brand story of American Family Life Insurance Company (Aflac) is also about its own historical memorabilia and the legend of its founder. But it was tepid until one day, they created a white duck in a blue coat that would only scream hysterically on TV. Suddenly, everyone remembered this duck and Aflac. In fact, if your brand history is not dramatic enough, such as Marlboro, or if your founder is not legendary enough, such as Jobs, fewer and fewer people will be willing to read your story carefully. In this era when people have been bombarded by information, you can only stand out from the crowd if you find the strangest point under ordinary circumstances.

? Accidental+inevitably unintentional, compared with deliberate, Coca-Cola's formula is as mysterious as inexplicable weight gain in the morning, and its origin is very accidental. One said that a doctor filled in the wrong formula, which made the potion very delicious; One said that a beverage dealer's assistant accidentally added carbonated water to the syrup, and Coca-Cola was born. Either way, there is a miraculous probability, but think about raincoats, telephones, shackles and pacemakers. This seems to be another historical necessity. As far as narration is concerned, the appearance of coincidence is intertwined with eternal structure, unintentional and deliberate, impermanence and destiny, which brings about the interlacing and contrast between hatchbacks, which is often the most wonderful. Element 2: the personification of the actor's role in the role brand story? Let people become the protagonist of the story. In short, no matter what your brand is, you should try to reflect its personality, emotion and other human parts in your story. Let consumers feel that your brand is their friend, lover, teacher, guide and all other roles, but it must not be just a brand! The fatalism of the characters? Concerned about people's fate, we may notice that the reason why the talent show takes a long time to tell the story of the players (although it is too hard) is because talent is always only a part of the program, and the players' sense of destiny? Love and hate, gain and loss, advance and retreat, etc. It is the motivation for more viewers to continue to pay attention.

Element 3: Events in the process of de facto brand development

Behavior? What did the brand do?

This part requires you to focus on the events that have happened or the measures you have taken when creating brand stories, so that users can understand your brand more deeply.

Method? How these things are done.

How is your brand successful? Different positioning? Brand new or extremely convenient channel? An experience that makes people want to try again and again? Write them all down.

Element 4: the cognitive value of value brand and audience's spirit and emotion is also divided into two parts?

Justice: It represents the highest pursuit of human beings and reflects their common cognition and expectation of the world order, such as great harmony, future science and technology, eternal freedom and so on. Jobs completely turned Apple's mobile phone into a religious tool. The release of each new product is not only informing and educating, but also an Oracle from science and technology, from the future and from the peak of imagination. It integrates the eternal pursuit of human dreams for the future into the brand and tells consumers? Follow me, and you can go to the future you want, thus setting off one spiritual carnival after another.

Humanity: contains the most primitive needs between the heart and the heart, such as sensory pleasure and desire; There is also the pursuit of self-satisfaction and self-realization, such as loyal love, solemn dignity, lofty ideals and so on.

Model five? STAR+L？

By the situation (background), task (task), action (action) and result (result),? l？ Represents learning,

To put it simply, it is what background, problems or tasks, means and results are encountered in the process of telling stories.

This model can be used in self-introduction. Every bullet on your resume should be able to tell a story. The general context is when I did this part of the work, why I did it, what method I used, how long it took me to finish it, what role it played, and what positive comments my boss and colleagues gave me. ? l？ R stands for learning. What did you learn from that case? What would you do if there was such an opportunity in the future?

Model: Share 3 magic formulas of impromptu speech.

Mode 6: the universal formula of political party speech: thank you+review+vision?

Whether it is a workplace meeting or a life meeting (regular meeting, social meeting, product promotion meeting, homecoming meeting, customer symposium, birthday party, hometown meeting, blind date meeting? )

First of all, position? Who are you? Role. Who is the target? On what occasion?

Thank you is to thank the person sitting there, that is, the object.

Review is to review past experiences, achievements, lessons and so on.

Vision is hope, blessing, dream, etc. If I expect, I hope, I believe?

Model 7-Golden Trinity Theory

That is, when we express an opinion, we only talk about three points and express it quickly.

There are many examples of the dichotomy. For example:

Time: past, present and future; Prophase, metaphase and anaphase; The first decade, the second decade and the third decade.

Location: home, company, customer.

Person: self, the other party, the third party.

Common expressions of three-point theory

I have three opinions?

I will elaborate from three aspects: product, market and service?

I will discuss the past, present and future in three parts?

I have three key problems to solve at present?

First of all? Second? Finally?

The application of three-point theory can make us think while talking, help us organize language and avoid confusion.

Good eloquence at four o'clock? 1. Others are willing to listen. 2. Listen carefully. 3 remember. 4. obey the execution.

General formula for solving problems in mode 8? Phenomenon+cause+essence+implication+result.

Finally, what do you think?

For example:

Recently, I found many fat people around me. The reason is that they don't like sports and don't control their diet. The essential reason is laziness. I suggest 1 exercise more, 2 control your diet and 3 stick to it. Only in this way can you become a lightning bolt. what do you reckon ?

So let's share two short storytelling exercises.

Exercise 1:

Share yours with friends? Peak story? Literally translated as? Peak story? Simply put, it is a story that you think you will never forget in your life and has a far-reaching impact on you.

Exercise 2:

Summarize your story in six words? A six-word story?

Many people told many stories, and some people fell asleep. He didn't finish. This exercise will help you find the essence of the story and summarize it in the most concise language.

Give the story you told in exercise 1 a six-word title.

1. Three-minute impromptu speech example

2. Four skills of high-quality impromptu speech

3. Practical skills of impromptu speech

4. Improvised speech skills

5. Classic three-minute impromptu speech encyclopedia