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What do you major in mass media?

Introduction to mass media specialty

1. international trade (major in media economy) trains compound applied professionals who have a solid theoretical foundation in economics and media studies, are familiar with relevant national media laws and policies, can master a foreign language skillfully, and systematically master media economic business and its operational skills.

Students in this major have the basic ability to work in various media business departments, as well as other propaganda departments, enterprises and institutions by studying the basic theories and knowledge of economics and media studies and receiving basic training in related businesses.

2. The major of law is to cultivate all-round development of morality, intelligence, physique and aesthetics, to meet the needs of China's socialist modernization in the 2/Kloc-0 century, with a solid foundation, wide knowledge, strong ability, high quality, innovative spirit, systematic mastery of legal knowledge, familiarity with Chinese laws, and ability to work in state organs, enterprises, institutions and social organizations, especially in legislatures, administrative organs, procuratorial organs and judicial organs.

Students in this major mainly study the basic theory and knowledge of law, and cultivate legal thinking and legal practice ability. Have the basic ability to analyze problems, manage affairs and solve problems by using legal theories and methods.

3. Advertising majors train advertising professionals with professional theories and skills and extensive cultural and scientific knowledge, who can engage in advertising planning, creativity, design and production, advertising management, marketing planning and market information consulting in advertising companies, news media advertising departments, market research and information consulting industries, and enterprises and institutions.

Students in this major mainly study the basic theories and knowledge of advertising, receive training in basic theories and skills such as advertising planning and creativity, cg animation design and production, photography and video recording, and master the basic knowledge and skills of advertising implementation and management.

4. The major of news editing and production (online media) trains compound talents with systematic theoretical knowledge and skills of online communication, extensive knowledge of culture and science, familiarity with basic ethics and laws and regulations of online communication, and ability to engage in website planning, website construction and management, information editing and dissemination in government departments, news publishing institutions, schools, large enterprises and institutions and online media.

This major requires students to master the basic theory, knowledge and skills of network communication, master the theory of news communication, receive basic training in news business, and have the ability of network operation and management. Graduates should meet the following requirements: master the basic theory and knowledge of journalism; Master the basic theory, knowledge and technology of network communication; Understand the ethics and laws and regulations of network communication; Understand the concept and skills of online media operation and management.

5. The major of news editing and production trains all-round development of morality, intelligence and physique, and is suitable for professionals engaged in news editing and editing in news media institutions such as newspapers, radio stations, television stations, news agencies and the Internet, as well as professionals engaged in cultural propaganda and public relations in other social fields.

Students in this major mainly study the basic theory and knowledge of journalism, receive the basic training of journalism, and master some basic knowledge of humanities, social sciences and natural sciences, so as to have the basic ability and quality to engage in journalism and adjacent professional work.

6. Applied Psychology Major (human resources evaluation) is the application and expansion of applied psychology major in human resource screening, selection, training and motivation. Cultivate the basic theories, knowledge and skills of psychology and related basic disciplines; Familiar with the theory and practice of talent growth, evaluation and management; Familiar with policies and regulations related to human resource management, with strong interpersonal communication, organization and coordination and leadership skills, able to engage in human resource management, consulting, market research, planning, public relations and other aspects in industrial and commercial enterprises, social investigation institutions and government administrative departments.