Mother's day hotel promotion, mother's day hotel promotion plan?

The annual Mother's Day is coming, and some people will invite their mothers out for dinner on the occasion of the festival, so that their mothers can have a rest from their daily lives and enjoy a high-grade and exquisite service. Of course, this holiday consumption choice has brought business opportunities to the hotel industry, so today's traditional festivals will sort out the mother's day hotel promotion plan for you.

In order to enhance the hotel's popularity and reputation, and enhance the impression and memory of the target consumer groups on Mother's Day, the media used "affection" to package, calling on children to express their love and blessings to their parents, taking advantage of the situation, strengthening family responsibilities, feeding back their mothers and contributing filial piety. On the occasion of Mother's Day on May 14, we planned a special activity with the theme of "Thanksgiving for Mother, Eternal Motherly Love".

First, the purpose of the activity 1, Mother's Day promotion plan, to improve brand awareness; 2. Improve the purchase rate and consumption of target consumers in hotels; 3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.

Two. Activity time: May 20th1x,13—14 (the second weekend in May).

Three. Target Group The target group of Mother's Day activities is fashionable white-collar young women aged 25-45, and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.

Fourth, the theme of the event 1, the theme of the advertisement: Thanksgiving to the mother, eternal maternal love! 2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante (Divine Comedy)

Verb (abbreviation of verb) Activity content: 1. Giving carnations: For ladies who come to the store for consumption during May/October/March/June/April of 20 1X, give 1 carnation. (Rooms are allocated by the front desk when the guests register, and gourmet restaurants are allocated after the guests are seated, with mother's holiday greetings) 2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan when you take photos with @ Hotel Official Micro and three friends in the store. 3. Birthday wishes: Any lady whose birthday is from May 13 to May 14 will receive a beautiful gift with her ID card. 4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free. 5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is XXX yuan. The gourmet restaurant launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.

Sixth, the activity promotion 1, SMS group sending: Thanksgiving mother, maternal love is eternal! During Mother's Day (May1March-June 14, 20 1X), XX Hotel will launch "Mother's Day Special Offer", and the ladies on their birthdays will receive exquisite gifts! (From May 1 1 to May 12) 2. In-store POP: One in the lobby, one in front of the restaurant and one in the elevator on the first floor. (Completed before May 1 1) 3. Network promotion: Online promotion will be conducted through official Weibo and official WeChat, with preheating starting on May 3rd and online lottery for 7 days starting on May 5th. Pay attention to the hotel official micro-merger @ 3 friends and send out a free buffet coupon every day. 4. Mainstream media: May 12, May 15, reported before and after the soft article.

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