What do you major in advertising?

What should the advertising major learn? What courses are there? What is the quality of graduation? The following is a description of what I have learned in advertising major, I hope it will be useful to you.

Basic learning of advertising specialty

Advertising media development majors train high-tech applied professionals with solid knowledge of humanities and social sciences, strong language and writing skills, good artistic appreciation and creation skills, good at combining art, computer and network technologies to form creative news media and advertising works, and have the ability of news media and advertising planning.

1, professional course of advertising media development

Mass media, advertising creativity and performance, 3DMAX, advertising planning and management, advertising design and production, advertising photography and design, film and television advertising design and production, online advertising, advertising design training.

2. After graduation, the professional ability of advertising media development.

Training objectives

Advertising media development majors train high-tech applied professionals with solid knowledge of humanities and social sciences, strong language and writing skills, good artistic appreciation and creation skills, good at combining art, computer and network technologies to form creative news media and advertising works, and have the ability of news media and advertising planning.

Graduation accomplishment of students majoring in advertising

1. Master the basic theory and knowledge of advertising;

2. Have the basic ability of modern advertising planning, creativity, production and release, as well as the basic knowledge of market research and marketing and the basic ability of market field analysis and data processing;

3. Familiar with advertising related policies and regulations;

4. Have the basic knowledge and activity ability of public relations;

5. Understand the present situation and development trend of advertising industry in China and the development trend of advertising industry abroad.

Main courses: introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising operation and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, etc. Among them, Introduction to Advertising is a professional basic course for advertising majors, and also a designated elective course for radio and television journalism and journalism majors. From the perspective of the overall theory of advertising, this course studies the basic theoretical knowledge of advertising operation, such as investigation, planning, creativity, design and production, media operation and effect evaluation.

Main practical teaching links: including primary practice and graduation practice. , generally arranged for 30 weeks.

Direction of postgraduate entrance examination in advertising major

The direction of the postgraduate entrance examination for advertising major 1: business administration.

Business administration is the first-level discipline that is most closely integrated with modern enterprises in the management category. Accounting majors solve the financial problems of companies, technical economics and management majors explain the role of new technology in economic growth, and enterprise management majors solve the organizational problems of enterprises. The three major parts of modern company management are included in the first-level discipline of business administration.

MBA is a separate recruitment, requiring candidates to have 3 to 5 years of work experience, and generally does not accept fresh graduates.

Graduates majoring in accounting, technical economy and management, and enterprise management basically go to enterprises to engage in practical management work. The case teaching method adopted by the business administration major can well reflect the requirements of enterprises for practical work.

Advertising major postgraduate entrance examination direction 2: news and communication

Journalism and communication major is a major that trains news and communication professionals with strong foundation, wide caliber, high quality and strong ability, so that they can have the ability and quality to work in news media, public opinion propaganda, publishing, cultural management, education and scientific research and other departments.

Graduates of this major can engage in the collection, writing, editing and management of news words, audio-visual images and pictures in various newspapers, news agencies, radio stations, TV stations, websites, photo agencies, advertisements, public relations and publishing departments, and can also engage in cultural communication, management, teaching and scientific research in state organs, cultural organizations, enterprises and institutions and educational and scientific research departments.

Direction of Postgraduate Entrance Examination for Advertising Major 3: Communication

Communication is a science that studies the occurrence and development of all human communication behaviors and communication processes, and the relationship between communication and people and society. It is also a science that studies social information systems and their operating rules. In short, communication is a subject that studies how human beings use symbols to communicate social information.

Communication is a big discipline, involving sociology, psychology, semiotics and many other disciplines. But now in China, people mistakenly think that communication is always associated with news, and communication is almost impossible to talk about, and most of them are developing in the direction of journalism.

Communication majors can be engaged in editing, directing, reporting, hosting, making, planning advertising and cultural and economic activities, developing and making computer network courseware in news media organizations, publishing organizations, propaganda departments of central and local governments, enterprises and institutions, advertising companies, education departments and agricultural technology extension departments.

Postgraduate entrance examination direction of advertising major 4: journalism and communication

The main research directions of journalism and communication are: journalism history, journalism theory, journalism business, network news and new media, newspaper theory and practice.

With the rapid development of the media industry, there is a growing demand for journalists. Journalism and communication majors are increasingly favored by postgraduate students, which also attracts some students to apply for cross-majors. But generally speaking, the employment direction of graduate students majoring in journalism and communication has obvious tendency, and most graduate students go to large and medium-sized media groups and propaganda departments of enterprises and institutions.

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