What are the requirements for opening a Taobao store?

Business methods for opening an online store: \x0d\ If you are considering opening a store online, you should choose a business method that suits you based on your actual situation. There are three main business methods for opening an online store:\x0d\1) A business method that combines online and offline stores. Because this kind of online store has the support of offline stores, it is better in terms of product prices and sales skills, and it is easier to gain the recognition and trust of consumers. \x0d\2) Full-time operation of online store. The operator devotes all his energy to the operation of the website, regards opening an online store as his entire job, and regards the income from the online store as the main source of personal income. \x0d\3) Part-time operation of online store. Operators regard running online stores as their side business. For example, many school students now use their spare time to run online stores. There are also some professionals who take advantage of the convenience of work to open online stores to increase their income sources. \x0d\Products\x0d\Choose the right product to catch big fish\x0d\To open a store online, you must first have products suitable for online sales. Not all products suitable for online sales are suitable for personal store sales. \x0d\Things are rare and expensive. When choosing products, you must not choose those products that can be bought everywhere. Since those products can be bought everywhere, why would buyers come to buy yours? If you add the postage fee, it will definitely More expensive than elsewhere. Even if you can sell it, you won't make any money. You need to find some rare products, so people will naturally spend a lot of money to buy your products. A differentiated competitive strategy is also applied here. \x0d\The second is to take advantage of regional price differences to make money. The prices of many commodities vary greatly in different regions. For example, electrical appliances are much cheaper in coastal cities such as Guangdong than inland, and collectibles are much cheaper in ancient capital cities (Beijing, Xi'an, Luoyang) than in coastal cities, so you should start from Look around you and look for products that are abundant around you but not available elsewhere, so that you can sell them at a good price! The cost leadership strategy is also applied here. \x0d\Be familiar with it rather than practice it, and try not to get involved in things you are not familiar with. If you: love handicrafts, love cross-stitch, love hand-painting, and love creative things, you might as well open a related DIY store. Specialty shops are popular everywhere. Because there are few distinctive things, it is easy to attract people. If you are: very good at photography and like digital products, you can try this regardless of whether you have a physical store or not. The most important thing is to strive to become an expert in this field. Actively answer members' questions and provide members with relevant knowledge about the products you sell. Over time, the word-of-mouth effect has improved. When everyone thinks of shopping in this area, they will think of you first. In short, everyone has their own specialties. At any time, it is important to learn to give full play to your own strengths, and do not use your own shortcomings to compete with other people's strengths. Here, the relative innovation strategy of specialization is applied. \x0d\According to the suggestions of industry insiders, through the segmentation of products sold online, it is found that products suitable for online store sales generally have the following characteristics:\x0d\1) Small size: mainly to facilitate transportation and reduce transportation costs. \x0d\2) High added value: Single items whose value is lower than the freight are not suitable for online sales. \x0d\3) Unique or fashionable: Products that sell well in online stores are often unique or very fashionable. \x0d\4) The price is more reasonable: If you can buy it offline at the same price, no one will buy it online. \x0d\5) Understanding the product through the website can arouse the viewer's desire to buy: If the product must be seen in person to achieve the trust required for purchase, then it is not suitable for selling in an online store. \x0d\6) It is not available offline, but can only be purchased online, such as foreign trade order products or products brought directly from abroad. \x0d\After you choose one or several types of products, you must start to conduct market research to understand your customers and opponents to determine whether your choice is correct, because most of the time your choice is based on your own experience or When making judgments based on asymmetric information, the judgment is often wrong, which may ultimately lead to the failure of your business. For small entrepreneurial activities such as opening an online store, we provide some basic market research methods:\x0d\1. You can take out your ideas or samples and listen to the opinions of relatives or friends around you, because many of them may Even your potential customers can also ask some industry professionals and experts to listen to their opinions. During the investigation process, don’t have the idea that if some people don’t know how to access the Internet, then they are not my customers and I don’t need to investigate them. This idea is wrong because opening a store online is just a marketing channel. If you put products that no one wants online, people will want them. Only products that people want offline can be sold online if they are cost-effective. \x0d\2. You can go online to see if there are such products for sale in other people's online stores. If there are, it means that there is a market for such products, but you have to look at whether such a market is your market. Does your product have a competitive advantage? If it is the same brand, it mainly depends on whether the price has an advantage. If it is a different brand, it depends on the influence of your brand and the cost-effectiveness of the product. If not, you have to do offline research at this time. If you can form a certain purchase market, congratulations. When you open a store online, you have good things that no one else has, and this creates differentiation. Competition forms your core competitiveness.

Maybe if the price is a little higher, some people will flock to it. \x0d\How to find the supply of goods\x0d\How to find the supply of goods suitable for starting your own business is the most concerned issue for all entrepreneurs who open online stores. It is also a symbol of online entrepreneurial actions and is also related to the success of online entrepreneurship. The author combines his own Based on personal experience and the opinions of online sellers, we have compiled the following seven major sources of purchase. \x0d\1. Purchase from the wholesale market. \x0d\This is the most common purchasing channel. If your store sells clothing, then you can go to some large service wholesale markets around you to purchase. Purchasing in the wholesale market requires strong bargaining power, and strive to keep the wholesale price to At the very least, you must establish a good relationship with the wholesaler and make it clear to the wholesaler about the exchange of goods to avoid disputes in the future. \x0d\2. Manufacturer's supply: \x0d\Regular manufacturers have sufficient supply and good attitude. If they cooperate for a long time, they can generally obtain replacement for slow-moving products. But generally speaking, manufacturers have higher starting quantities and are not suitable for small wholesale customers. If you have sufficient capital reserves and are not in danger of or are not afraid of suppressing goods, then go to the manufacturer to purchase goods. \x0d\3. Large wholesalers: \x0d\ Generally, you can find many through Baidu and GOOGLE. They are generally supplied directly from manufacturers, and their supply is relatively stable. The disadvantage is that because they have grown bigger and have more orders, it is inevitable that sometimes their service cannot keep up. And they generally have regular repeat customers, so it’s hard to negotiate terms with them without wholesalers. Unless you order a lot and become a big customer, you may get special discounts or offers. And the worst part is that their delivery speed and exchange attitude are often unsatisfactory. It’s understandable that if you order more orders, the delivery will be slower. As long as we place orders in advance, we can solve the problem. The real problem is the exchange. Sometimes the items you receive may have some flaws, especially the jewelry. Therefore, sufficient communication and negotiation must be done in advance. \x0d\4. Wholesalers who have just started: \x0d\ Because these wholesalers have just started, they have no fixed wholesale customers and no reputation. In order to win over customers, their starting quantities are smaller, and their prices are generally not higher than those of large wholesalers. Some products are even lower than those of large wholesalers. You can also negotiate terms with them based on your purchase experience, such as price and exchange issues. It doesn't matter if they don't agree with your conditions, but they might agree, or an intermediate agreement can be reached. And in order to win repeat customers, their after-sales service is generally better. The disadvantage is that since they are new wholesalers, everyone needs to know their integrity. You can go to the message board to see what others have said about them, or you can ask them to issue a credit certificate themselves. \x0d\, pay attention to foreign trade products or OEM products. \x0d\At present, many factories have some surplus products to deal with outside of foreign trade orders or OEM production for some well-known brands. The price is usually very low, usually 20-40% off the normal price. This is a A good purchasing channel. \x0d\6. Buy overstocked or clearance products. \x0d\Because of the rush to deal with it, the price of this kind of goods is usually extremely low. If you have enough bargaining power, you can buy it at an extremely low price. However, switch to online sales and take advantage of online sales. Gain sufficient profits from regional or time-space spreads. Therefore, you should go to the market frequently and pay close attention to market changes. \x0d\7. Find special purchase channels. \x0d\For example, if you have relatives or friends in Hong Kong or abroad, you can ask them to help you buy some products that are not available in the domestic market, or some products with lower prices. If you are in a place like Shenzhen and Zhuhai, you can even apply for a pass and go out to Hong Kong and Macau to purchase goods by yourself. \x0d\. Find sources of goods for wholesale purchases on Alibaba: \x0d\ The sellers on the "Wholesale Purchase" page are all members of Chengxintong. They have all passed industrial and commercial certification, and their credibility is relatively high. In addition, the products here all support Alipay transactions, which is beneficial to ensuring the safety of Taobao sellers’ payments. \x0d\1. Taobao sellers can log in to our "Wholesale Purchase" page and purchase directly on Alibaba. Use the search box on the page to search for the product keywords you are interested in (such as perfume). The search results page displays all products sold by Alibaba TrustPass members, and all of them support Alipay transactions. \x0d\On the left side of the search results page, there is a filter box where users can customize filters for price range, minimum order quantity and other information. \x0d\2. You need to fully communicate with the seller on Alibaba before making payment\x0d\ When a Taobao seller finds a product you like on Alibaba, you need to fully communicate with the seller before paying for the product. Communication content includes: confirming the specifications, quality, packaging, transportation, freight, etc. of the goods. When everything is confirmed, Taobao sellers can directly click "Buy Now" on the product details page. \x0d\1) If you are already a registered member of Alibaba, please log in directly to take photos of the products. The system will notify the seller to replenish the freight in time. You can also log in to your "Alibaba Assistant" to check the progress of the relevant transaction. After the seller supplements the shipping fee, the Taobao seller can pay the price. \x0d\2) If you are not a registered member of Alibaba, you can click "Register for Free" on the upper right. Then please refer to steps 3.1. \x0d\3) If you are an Alipay user, just click "Log in to Alipay to purchase" in the lower right corner.

After taking the product, before you pay, please contact the seller in time to modify the price and add shipping cost (if the seller bears the shipping cost, there is no need to modify it). Then you can pay\x0d\ Among the above purchase channels, the latter three are more suitable for sellers with small operations, but it is more difficult to find such purchase channels, and sellers need to spend more time and pay careful attention. Purchasing goods is a very important step when opening an online store. No matter what channel you use to find the source of goods, low prices are the key factor. If you find high-quality and low-priced goods, your online store will have the foundation for success. \x0d\ Store opening process \x0d\ 1. Register your own account on Taobao \x0d\ First, we enter the homepage of Taobao. After opening the website, click "Free Registration". You can choose to register with a mobile phone number or email. We usually choose "Email Registration", fill in all the information, and click "Agree Agreement and Submit Registration Information". If there are no accidents, the website will prompt that the registration is successful. \x0d\The next step is to enter your own mailbox and receive the Taobao confirmation email. Click the confirmation link to activate the account, and the first step of opening an online store is completed. Please note here that if you have already purchased something on Taobao, you do not need to register again. On Taobao, you can be both a buyer and a seller with one account. \x0d\ 2. Perform Alipay real-name authentication \x0d\ How to open a store on Taobao? What needs to be done? In the first step, we have successfully registered a Taobao account. Next we need to carry out Alipay real-name authentication, which is a necessary step. After clicking "My Taobao", you can see the prompt "Please authenticate your real name first before selling products". Just click it and follow the prompts. \x0d\Alipay is equivalent to the wallet of Taobao users, and it is also the basis for ensuring normal and honest transactions between both parties. Alipay real-name authentication is to confirm your true identity. This certification increases the complexity of how to open an online store to a certain extent, but to a great extent increases the security of the entire Taobao transaction. In the past, you had to upload your ID card and wait for manual verification by Taobao. Now Taobao has cooperated with various banks across the country. As long as you have a bank card with real-name registration from some banks, Taobao can authenticate your identity through the bank system, which is more convenient than before. Much more. 3. Publish more than 10 products\x0d\Publish 10 different products (and keep them on sale), and you can open a store for free. The steps to publish products are: enter "My Taobao" - "I am a seller" - "I want to sell" in sequence. Taobao believes that only those with more than 10 items for sale are eligible to open a store. If you publish less than 10 items, it can only be considered as a transaction of personal idle items. Therefore, if you publish less than 10 items, you cannot apply to open a store. \x0d\ 4. Pass the Taobao store opening exam\x0d\ Go to "My Taobao" - "I am a seller" and find the "I want to open a store" button. After clicking, a prompt will appear asking you to take the exam. To open a Taobao store, you must pass the Taobao store opening exam. This is a new rule that Taobao launched for new sellers at the end of 2010. The main content of the exam is "Taobao Rules". The exam score must reach 60 points to pass, and the accuracy of the basic questions must be 100%. After passing the exam, read the Integrity Management Commitment, then fill in the store name, store category and store introduction according to the prompts, check and agree to the "Product Release Rules" and "Consumer Protection Agreement", and then confirm submission. If everything goes well, you will now have a Taobao store of your own! The store was opened successfully! \x0d\ 5. Install Aliwangwang software \x0d\ When doing business on Taobao, communicating with buyers is not through QQ, mobile phones or other methods. But Ali Wangwang. Aliwangwang is a magic weapon for Taobao sellers and buyers to communicate. It has many seller functions integrated into it, which is very practical. If you have any disputes with the buyer during the buying and selling process in the future, Aliwangwang's chat records are the most important evidence for handling disputes in the future. Please note that Taobao officially does not recognize QQ chat records. So Ali Wangwang is irreplaceable. \x0d\Opening an online store on Taobao is that simple. However, it is not easy to open a successful online store on Taobao. It requires a lot of skills and resources. Friends who want to successfully open an online store, please continue to work hard. Many people opened stores online, but failed to attract business, and over time the online stores were abandoned. As for how to open a successful online store and how to make money every day, you need to read other articles on this site and learn other people's Taobao store experience and experience. \x0d\Everyone should start quickly when opening an online store! New things often give birth to a new group of rich people! If you start too slowly, the resources will be used up by others. This is the same for any business in any industry. \x0d\After opening a store, you must do the following steps\x0d\1. Products\x0d\ When selling products on the Internet, the product itself is what attracts the most attention from buyers, followed by the store. Therefore, merchandise is the most important. If there are no physical pictures of the product or the pictures are unclear, the price is expensive, and the introduction is confusing and unclear, you will not be able to retain customers. \x0d\1. Product pictures\x0d\ For online stores, the importance of product pictures is self-evident. The quality of pictures plays a decisive role in sales. The same product, if the pictures are clear and the details are clearly expressed, will sell better even if the price is slightly more expensive than others. Or some sellers originally only sold 1 or 2 items a month when the pictures were not clear, but after changing the pictures, they immediately sold 3-5 items a week.

\x0d\2. Product name\x0d\The product name is the key to letting buyers find the product. Many buyers purchase online through product search. If your product name is too simple, or written in non-mainstream Martian script, it will certainly be difficult to be searched. Therefore, sellers must write down the keywords of their products, such as rings, 925 silver, couple models, etc. \x0d\3. Product description\x0d\The description of the product directly reflects whether the store is professional and affects whether the buyer will consider purchasing. If your pictures often turn into red crosses, or display speed is slower than watching a striptease, then you can’t expect every buyer to be so patient. \x0d\In addition, the description of the product should not be too simple with only a few phrases, or a lot of nonsense without key product dimensions, materials, etc. The description of the product is best combined with detailed pictures of appropriate quantity and quality, real-person demonstrations, and multi-angle displays with vivid explanations. Such a thoughtful description is coupled with an introduction to transportation and logistics, an introduction to product brand background knowledge, contact information, etc. Waiting, not only saves you time and energy in answering the seller's questions one by one, but also increases the sales of the product. \x0d\4. Product price\x0d\ For many products such as point cards, electrical appliances, etc., price is the most important. These picture descriptions do not directly affect the product, and the price plays a guiding role. The price of the same goods is more expensive than others, and of course the business is not as good as others. \x0d\ While ensuring after-sales service and product quality, reasonable pricing is the key to long-term operation. The best way is to choose some products that are common on the market to reduce profits and attract attention. In addition, you can use more unique products on the market to make up for the profits. \x0d\5. Types and styles of products \x0d\ Styles should be updated frequently, and the styles should be beautiful and in line with the aesthetics of the target customer group. If a store has 500 styles and a store has only 50 styles, the sales volume gap must be huge. In addition, you should take appropriate lessons on fashionable things. You can't do business behind closed doors and only sell what you like. \x0d\6. Other product factors\x0d\ The product classification of the store must be accurate and updated in a timely manner. Some misclassifications must be corrected frequently and new classification methods must be innovated. Pay attention to recommended products in a timely manner and do not leave the store’s recommendations empty. Sold goods must be taken off the shelves in a timely manner, and expired goods and new goods must be put on the shelves in a timely manner. New styles and newly arrived colors must be replenished in a timely manner, and the quantity of goods must also be changed in a timely manner. These are very trivial things that disappear in daily store management. Many sellers will complain that they are too troublesome and do not need to be updated too diligently. However, in order for sellers to shop with confidence and accumulate sales records, these things must be done step by step in a down-to-earth manner. In addition, off-site auxiliary tools such as off-site link albums for some pictures must also ensure that they can work properly and have no errors. \x0d\ 2. Store \x0d\ Store is the second element besides merchandise. The overall image of the store is the most intuitive and superficial. The store decoration of online stores is actually the same as the decoration of physical stores. They are all facades. They should give customers a clean, warm and professional feeling, so as to stimulate consumer desire. \x0d\1. Store sign. It is best to customize it to reflect the store's business characteristics and other factors. If it is not custom-made but you choose the default picture or put it together yourself, you should also make it neat and bright. \x0d\2. Store logo. The store logo can reflect the professionalism of the store and the characteristics of the store's products, so it will have an intuitive impact on viewers. \x0d\3. Store positioning and business strategy\x0d\Whether the product has advantages. You must choose a good store project. Only when the products have unique characteristics will they be attractive and have good prospects. Make your products have advantages, including resource advantages, financial strength, and talent advantages. For example, some sellers directly reach a cooperation agreement with the manufacturer after one year of operation. They do not need to stock up on goods. They have sufficient goods and do not engage in promotional activities in a timely manner. They also have advantages. \x0d\1. Sales skills. You must be able to understand the buyer's psychology, grasp the buyer's needs and facilitate transactions, and of course you must provide honest service. Many products such as women's clothing and accessories are typical impulse purchases. It is necessary to conclude a transaction in time when consumers want to buy. After a while, the high consumer sentiment may calm down and the business will disappear. \x0d\2. After-sales service. For some sellers who already have some sales records, good after-sales service is very important. In this way, you don’t have to face troublesome problems such as complaints and negative reviews every day, and you can focus on running your online store. \x0d\3. Always online. The same principle applies to physical stores. Not being online means not opening a store. Buyers always hope to get a timely response, and they will never try their best to contact you to ask you to buy something. Of course, you should also answer the seller’s questions in a timely manner while online. \x0d\4. Pay attention to official activities and policies. Some e-commerce platforms often have policy adjustments. Only by constantly paying attention and making adjustments to adapt to market changes can success be achieved. \x0d\ 4. Professional management \x0d\ The last thing I want to say is that no matter whether the online store has many or few products, professionalism is a must. Professionalism can make customers trust you, and business will be good only if you gain the trust of customers. \x0d\1. Product classification\x0d\The number of categories depends on the type of product. Even if there are not many, the classification must be accurate and detailed. Never click into a category without any products. Clear and beautiful classifications make it easier for customers to find the products they want and increase the transaction rate. \x0d\2. Positive rating and punishment. Positive review rate is an important factor influencing customer purchases.

On the basis of maintaining the positive rating, reasonable and patient explanations must be provided for some negative reviews. Many buyers will carefully look at the reasons for negative reviews and make judgments. Therefore, sellers cannot abandon themselves because of negative reviews. A reasonable explanation can still save a lot.