It is urgent to get a graduation thesis related to digital product packaging design.

Research on the New Style of Packaging Illustration Design

At present, we are in the transition from the reading era dominated by printing culture to the reading era dominated by visual symbols. Images will constitute the basic elements of life and the basic way to grasp the world. Commercial illustration is the graphic language that best reflects the times. It stands at the forefront of the expression era, transcending language and themes. It embodies the universality of visual communication, transcends popular and superficial design, and embodies the spirit of the times in the design, which resonates with consumers and is memorable. Illustration is manifested in packaging design, which can provide extremely diverse styles, convey the core views of brands, create differences between brands or products, and highlight brand personality. Packaging illustration can be modern, interesting, natural, fashionable, humorous and charming-these qualities can also be listed to give life to an idea. Many expression methods of contemporary packaging commercial illustrations draw lessons from the expression methods of painting art, and digital illustrations created by computers and auxiliary software are increasingly showing a brand-new look. The marriage of commercial illustration with painting art and science and technology has made remarkable progress in the diversity of expression techniques, concentration of expression and breadth of expression, showing more unique artistic charm and thus more expressive. This paper makes a comprehensive and in-depth analysis and understanding of the style of packaging commercial illustration in the new period. Style has no end, only with the tireless changes of the times will it return and innovate. Different styles of graphics can convey different information. The new styles of modern packaging illustrations are diverse. They are branded in a specific historical period, influenced by national traditions, and constantly updated with the development of art and technology in the new era. From decorative illustrations of postmodernism to simple illustrations of neo-modernism, to digital illustrations, and then to illustrations of the times in the form of virtual spokespersons, each style has its own use value and aesthetic value, which embodies the characteristics of the times and culture. The study of commercial illustrations shows that today's design is increasingly becoming the middle ground between the scientific field dealing with "matter" and the literary and artistic field dealing with "spirit". Therefore, the research on the new artistic style of packaging illustration should be extended to the research on the personalized brand view, nationality and humanization of illustration, and the research on the relationship between design and art, design and scientific development. Foreign commercial illustration has rapidly developed into a very mature applied art, and a large number of new generation illustrators have gradually become the mainstream in this field. In contrast, we still have a long way to go, not only lacking a team of professional commercial illustrators with a certain scale, but also lacking influential professional design institutions. Under the influence of the subdivision form of contemporary design industry, illustration is gradually becoming a mature art form, and it is an urgent task for China designers to study the new forms and laws of contemporary illustration. Forward-looking illustration research will certainly promote the good development of the design industry in the future.

Keywords:: new style positioning design times, nationality and personality

Directory:

abstract

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The first chapter is introduction.

The research background and significance of 1. 1

1. 1. 1 research background

The research significance of 1. 1.2

1.2 research purpose and content

The second chapter is the new style orientation of packaging illustration.

2. 1 Theme Orientation of Packaging Illustration Style

2.2 Consumer-oriented packaging illustration style

2.3 Brand positioning of packaging illustration style

The third chapter is the new artistic style of packaging illustration.

3. 1 Pattern packaging illustration keeps pace with the times

3.2 Postmodernism decorative packaging illustrations

3.3 Abstract Modernism Packaging Illustration

3.4 Fashion cartoon packaging illustrations

The fourth chapter is the new technical style of packaging illustration.

4. 1 photographic illustrations

4.2 Digital Illustration

The fifth chapter is the new national style of packaging illustration.

5. 1 China national personality style

5. 1. 1 national graphic semantics

5. 1.2 national character spirit

5.2 Personality style of foreign nationalities

5.2. 1 national temperament

Font graphics

Chapter VI Summary

6. 1 Times characteristics of packaging illustration

6.2 The prospect of packaging illustration art

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