Traditional Culture Encyclopedia - Photography and portraiture - What is the production process of corporate promotional videos?

What is the production process of corporate promotional videos?

The production process of special quality cultural media enterprise propaganda film is mainly as follows:

Pre-communication process:

Communicate product information with customers, improve strategic briefing, study products, markets, consumers and competing products, determine core requirements, interact with creativity in the first meeting of creative department, copywriting group and art group, complete creative concept draft, and revise and improve creative split script, budget and production progress.

Mid-term shooting process:

Sign a contract with customers, recommend and determine the most suitable director, producer and director, and form a creative team. The director will complete the story board and plan the PPM meeting, communicate the production with customers, confirm the final production plan with customers, complete the production announcement and complete the shooting.

Work production process:

Establish a dedicated workstation, preliminary cutting, preliminary cutting for customer review, fine cutting, fine cutting for customer review, three-dimensional and special effects, dubbing, recording, sound effect, correction, completion, and film delivery.

The production process of enterprise propaganda film mainly consists of the above three parts, depending on the situation, for reference only.